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Breast Cancer Awareness Month 2021: The brands donating - and how you can support

Breast Cancer Awareness Month buys...

October is Breast Cancer Awareness Month, and this year more brands than ever are supporting those who are battling breast cancer. 

What is Breast Cancer Awareness Month?

Breast Cancer Awareness Month, marked in countries across the world every October, helps to increase attention and support for the awareness, early detection and treatment as well as the palliative care of this disease.

Where can I buy a pink ribbon for Breast Cancer Awareness Month?

We're all familiar with the Pink Ribbon - a globally recognised symbol for breast cancer - it symbolises a fight for a cure and honours each and every one of us touched by the disease. There are plenty of badges and pins that you can buy online.

Elizabeth Hurley showing off her Pink Ribbon for Breast Cancer Awareness Month 


The Breast Cancer Research Foundation was founded by Evelyn H. Lauder in 1993 to fund the most promising breast cancer research worldwide. Its mission: prevention and a cure within our lifetime. This year there is a new social media challenge to encourage engagement from supporters worldwide to raise funds for the Breast Cancer Research Foundation (BCRF). All youneed to do is wear your favourite pink lipstick, draw a ribbon, share personal stories, you just need to use the hashtags #TimeToEndBreastCancer and #ELCdonates and tagging up to five people to participate. For every public, in-feed Instagram or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, Estee Lauder Companies will donate $25 to Breast Cancer Research Foundation up to $150,000.

The launch of Future Dreams House

The Estée Lauder Companies’ Breast Cancer Campaign officially opened Future Dreams House; a beautiful and relaxing space for those touched by breast cancer to get the vital physical, emotional and practical support and advice they need. 

Elizabeth Hurley cutting the ribbon to mark Future Dreams House open

To mark the opening of the site, Elizabeth Hurley was photographed alongside Future Dreams ‘& Then Came Breast Cancer’ podcast host, Victoria Derbyshire, Future Dreams trustee Spencer Leslie and his daughter Amy Leslie and President of ELC UK & Ireland Sue Fox. They were also joined by TV doctor, GP and broadcaster Dr Zoe Williams and inspirational breast cancer survivors, Leanne Pero founder of Black Women Rising and Lauren Mahon founder of Girl vs. Cancer.

When is Wear It Pink Day?

Mark 22 October 2021 in your diary to wear pink. Breast Cancer Now’s Wear It Pink Day is one of the biggest fundraising events in the UK. More information on Wearitpink.org.

How can I support breast cancer charities during Breast Cancer Awareness Month?

There are plenty of brands that are selling products to raise vital funds for breast cancer charities. We've selected some below... 

Estée Lauder 

Estée Lauder is selling a pink Advanced Night Repair serum which comes with a limited edition collectible, honouring and supporting breast cancer awareness.

Advanced Night Repair with Pink Ribbon, £82, Estee Lauder 


Bobbi Brown 

As usual, Bobbi Brown has launched something lovely in time to support  The Estee Lauder Companies’ Breast Cancer Campaign. This year it's all about the nutrient-rich—but non-sticky—high-shine glosses with hydrating color and a blend of botanical oils for a cushiony, comfortable feel—each wrapped in exclusive pink packaging.

All the revenue from this launch will be donated to the Breast Cancer Research Foundation. 

Crushed Oil Infused Duo, £29.50, Bobbi Brown 


Jo Malone London

In support of this year’s Estée Lauder Companies’ Breast Cancer Campaign, Jo Malone London will be donating £20 from the sale of every Peony & Blush Suede Cologne 100ml to the Breast Cancer Research Foundation throughout October 2021.

Limited Edition Peony & Blush Suede Cologne, £102, Jo Malone London



This year, ghd launched its limited-edition Rose Pink collection in partnership with Breast Cancer Now, with £10 from every sale going to the charity. 

ghd Helios hair dryer in rose pink, £159, ghd



For the 21st year running, Elemis is supporting Breast Cancer Now, helping to make possible vital breast cancer research and life-changing support. The Limited Edition Skin Bliss Capsules are priced at £99 and worth £139. What's more, the limited edition floral jar adds a special touch to your daily routine. £10 of the purchase price will go to Breast Cancer Now. Regardless of sales, ELEMIS guarantees to give a minimum of £33,000 to Breast Cancer Now.

Limited Edition Skin Bliss Capsules, £99 (worth £139), Elemis



For October, GIRLvsCANCER has proudly collaborated with Print Social on the 'In Bloom' Campaign. Lauren Mahon (pictured below) was diagnosed with Grade 3 breast cancer in 2016, and since then she has gone on to do some incredible charity work with the likes of Coppafeel, Trekstock and has fronted campaigns from some major brands including PrettyLittleThing. According to Lauren, there's a "real need for rest and self-compassion to fully be in bloom."

50% from each garment sold will be donated to GIRLvsCANCER to help them raise the £60,000 required to cover the costs of their exciting new chapter. 

You Can't Alway Be In Bloom T-shirt, £35, GIRLvsCANCER



'Stronger Together' is Peloton's meaningful statement and there are various items within the special Breast Cancer Awareness Collection inspired by the courage and strength of Peloton Members who bravely take on that fight. Until 31 October 2021, Peloton will donate 20% of the purchase price, up to $30,000 USD, from this collection to the Breast Cancer Research Foundation.

Stronger tank top, £45, Peloton


ASDA Tickled Pink

A host of recognisable faces with a personal connection to breast cancer have come together to help mark 25 years of Asda’s Tickled Pink campaign by modelling this year’s Tickled Pink charity t-shirt, available exclusively at George at Asda.

Working with Breast Cancer Now and CoppaFeel! Asda’s Tickled Pink campaign is the longest running UK corporate charity partnership, raising over £71million to date. In a series of ‘Doortraits’, celebrities and influencers have been photographed wearing this year’s official anniversary t-shirt outside their homes across the country. As well as the anniversary tee, there' a bigger collection as well.

Tickled Pink T-shirt, £8, ASDA



PLT has teamed up with Coppafeel! for breast cancer awareness month with a limited edit. Coppafeel! is a charity with a mission to educate young people on the importance of being breast aware and encouraging regular chest exams. This 11-piece capsule collection is made up of nightwear, lingerie and accessories which have been carefully curated with a design inspired to showcase different boob shapes and sizes.

What's more, Prettylittlething will be donating £10k  ($13,500 USD) + a % of proceeds from the sales of the PrettyLittleThing x CoppaFeel! for the month of October.


Philip Kingsley 

The Philip Kingsley No Scent No Colour Shampoo and Philip Kingsley No Scent No Colour Conditioner were created for women who are undergoing treatment for cancer that is gentle enough to use on their scalp. The products are fragrance, colour, paraben and SLS-free for extra gentle cleansing and are suitable for daily use. They’re also ideal for those who may be prone to redness and irritation. 50p from every 250ml bottle of Philip Kingsley No Scent, No Colour Shampoo and Conditioner go to Look Good Feel Better. These donations are taken throughout the year, not just for the month of October.


Flamingo Candle 

Flamingo Candles' Boob Candle range features the iconic ‘boob’ image and 20% is donated to the Pink Ribbon Foundation for each one sold.

Boobs candle, £12, Flamingo Candles


Valspar Paint

Valspar is partnering with the Pink Ribbon Foundation with two exclusive pink hues: ‘Pink Ribbon Care’ and ‘Pink Ribbon Support’ are both available in a range of interior, exterior and furniture paints through Valspar’s Paint mixing desks, exclusively at B&Q. For each can of these two pink paints sold, 5% will be donated to the Pink Ribbon Foundation.


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