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Dame Deborah James' clothing range: How can you support the Bowelbabe fund?

100% of all profits from the charity T-shirts will go to the Bowelbabe Fund for Cancer Research UK

dame deborah t shirts
Megan Bull
Megan BullTV Writer
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Dame Deborah James made an impact on all of us and as part of her mission to raise money for Cancer Research UK, she created an In The Style collection with a difference.

RELATED: Celebrities & Royals wearing 'Rebellious Hope' T-shirts in honour of Dame Deborah James

READ: Celebrities pay tribute to fundraiser Dame Deborah James at her funeral

Donating 100% of all profits directly to the Bowelbabe Fund for Cancer Research UK, so far over £1,500,000 has been raised, and if you'd like to support the cause, then here's what you can do. 

VIDEO: Bowel Cancer Campaigner Dame Deborah James Dies Aged 40

Still available to shop, the charity T-shirts, specially designed by Dame Deborah, are priced from £15 and come in a number of different colourways, including white, pink, navy and black. In fact, they're so popular that In The Style has even announced a limited restock of the entire collection in their latest newsletter. 

Printed with the phrase 'Rebellious Hope' on the front, in an earlier Instagram post, Dame Deborah revealed why she'd chosen those exact words. 

MORE: Bowel cancer symptoms explained after the sad loss of Dame Deborah James

READ: Viewers left in tears after watching heartbreaking Deborah James BBC documentary

deb james white t shirt

Rebellious Hope White T-shirt, £15, In The Style


"'Rebellious Hope' is what has got me through the last few years and it's what is keeping me going now!" she wrote. "Seeing all your messages, tags and support has just been the best and I am so grateful that we have been able to do this together! Thank you all."

deb james pink t shirt

Rebellious Hope Pink T-shirt, £15, In The Style


Deborah had also explained how much she enjoyed creating the collection on social media:

"I have thoroughly enjoyed being involved in every step in developing this from choosing the fabrics, prints and shapes to ensure that this was something you will all love and feel amazing in! I'm also really thankful to my family who have supported me throughout this journey and I have loved seeing them all wear my collection!"

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In The Style has shared a heartwarming tribute to Dame Deborah and the Bowel Babe fund

On 28 June 2022 it was announced that Dame Deborah had sadly passed away at her parent's home in Woking, Surrey, surrounded by her family. Since her passing, In The Style has released a heartwarming tribute to the campaigner on Instagram, pledging their continued support for the Bowelbabe Fund. 

navy rebellious hope

Rebellious Hope Navy T-shirt, £15, In The Style


It reads: "Deborah, you created an incredible legacy which we promised you we would help keep alive." 

The statement continued: "Through Deborah and her incredible message of Rebellious Hope, you have supported us to raise over £1000,000 for Bowelbabe Fund so far. We promised to keep Deborah's inspirational message going and continue to use our platform to raise awareness and funds for her incredible charity.

rebellious hope black tee

Rebellious Hope Black T-shirt, £18, In The Style


We have restocked all four of Dame Deborah's Rebellious Hope T-shirt designs on our app and website with 100% of the profits raised going directly to Bowelbabe Fund for Cancer Research UK."

In The Style has also explained that "the money raised will help to fund clinical trials and research that could result in new treatments for cancer patients, including projects in collaboration with partners such as the Institute of Cancer Research (ICR) and the Royal Marsden. This will no doubt help save lives, which is what this campaign was all about." 

If you'd like to donate to the Bowelbabe fund, go to

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