The partnership between celebrities and luxury beauty brands continues to thrive in 2025, blending the worlds of fame and cosmetics to create cool campaigns that capture beauty lovers. For example, Maybelline New York just announced Miley Cyrus as its newest global spokesperson, and this exciting partnership began with a bold reimagining of the world-famous “Maybe it’s Maybelline” jingle. In the official press release Miley said:“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine-it’s powerful and personal."
She continued: “This partnership brings together two core parts of me. You can’t erase makeup from music. Within music, there’s performance and honesty - makeup enhances both. It’s how I tell my truth without saying a word. Maybelline shares my belief that makeup should be expressive, ever-evolving. Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life.”
Whilst cult favourite hair care brand, Gisou recently announced Rosie Huntington-Whiteley as their new Global Brand Ambassador alongside the announcement of the new Honey Milk 5-in-1 Styling Cream. In the official press release the model said: "I'm delighted to join the Gisou Hive. Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit. I've long admired Gisou's commitment to quality, heritage, and innovation. This campaign celebrates the idea that hair is your best accessory - deeply personal and a true reflection of your identity. I'm excited to share that message."
Beauty brands are using A-list talent in so many cool ways, from exclusive product launches to colourful campaigns. These collaborations highlight a growing trend in luxury cosmetic marketing: the importance of aligning with famous faces who actually connect with the brand. In an era where image is truly everything, these tastemakers are shaping the way brands connect with the next generation.
The most talked about celebrity beauty partnerships of 2025:
How we chose:
Our meticulous selection process for the finest celebrity beauty collaborations focuses on two key elements...
- Premium Quality: Immersing ourselves in the realm of designer beauty collaborations, we've spotlighted products and collaborations that exude a distinct sense of luxury. Each product is of high quality and delivers premium results, from application to finish.
- Coveted Brands: In our quest to assemble the ultimate beauty edit, we deliberately curated products from the most sought-after and in-demand brands. This ensures that every product in this collection embodies the pinnacle of desirability, aligning with the preferences of discerning beauty enthusiasts.
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