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Queen Elizabeth II’s favourite brands: From Fortnum & Mason to Barbour, John Lewis & MORE

The Queen's favourite stores revealed

the queens favourite brands
Maisie Bovingdon
Maisie BovingdonFreelance Writer
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Queen Elizabeth II was a true style icon, with many swooning over her rainbow-like wardrobe. She frequently coordinated her skirt and jacket with her hat and handbag, which is no mean feat.

MORE: The Queen's style staples will go down in fashion history

Her Majesty’s shopped at some affordable brands, many of which are our personal favourites too.

READ: 8 times the Queen was a complete style icon

From John Lewis and Barbour to Aspinal of London and Smythson, these were some of the Queen’s favourite brands across fashion and accessories, home, stationery and more...

The Queen's favourite brands to shop

Fortnum & Mason

The royal family has long had an affiliation with the famous London hotspot Fortnum & Mason.

queen kate camilla

The Queen, Kate and Camilla during a visit to Fortnum & Mason

Not only is Her Majesty said to have shopped at Fortnum & Mason, but so have her predecessors and royal relatives, including Princess Anne and the Prince of Wales, who is a friend of the founder William Fortnum.

Following her passing, Fortnum & Mason lowered the flag to half-mast at their flagship store in Piccadilly.


The Queen opted for the family-owned brand Floris for her scents, however, it is unknown the exact scent she spritzed herself with.

The Queen isn't the only royal to have relied on the label, which was founded in 1730, as George IV gave it a royal warrant in 1820.

floris platinum jubilee perfume

Platinum 22 Eau de Parfum, £200, Floris 


In celebration of the Queen's Platinum Jubilee in June 2022, the brand released a special edition perfume in Her Majesty's honour. The scent contains warm, woody notes - taking inspiration from the Queen's beautiful gardens. 


Cartier can be shopped online or in their own stores, as well as select stockists, including Selfridges. As a mark of respect, the department store closed its doors around the country on 9 September, the day after her passing.


cartier watch

Ballon Bleu Cartier Watch, £5,100, Cartier 


Kate Middleton has been spotted wearing her Ballon Bleu Cartier watch, gifted to her from her husband, Prince William. 


The Queen loved the outdoors, whether it was walking through the grounds of her numerous royal estates in London, Norfolk or Scotland, with her beloved Corgis or on royal engagements. When braving the muddy terrain Her Majesty ditched her failsafe bespoke ​​Anello & Davide “work shoes” in favour of Hunter’s wellington boots. 

hunter wellington boots

Wellington Boots, £90, Hunter


MORE: How the fashion world has paid tribute to Queen Elizabeth II

John Lewis

John Lewis, or Peter Jones rather, is said to have been a hot spot where the British monarch shopped. 

However, former butler, Paul Burrell, previously told Closer magazine, the Queen actually had a pop-up shop of her own erected in Norfolk, which she could peruse and buy her Christmas gifts for her grandchildren.

Following her death, the John Lewis website was dedicated to the Queen. It read: 'We are deeply saddened by the death of Her Majesty The Queen. She faithfully served the nation as our Sovereign during her long, happy and glorious reign. We extend our heartfelt sympathy to The Royal Family.'



Barbour is a British outerwear brand that has been a firm favourite of both the Queen and Kate Middleton, often worn by the royals during outdoor activities and engagements. The longstanding retailer caters to menswear and womenswear, jackets, as well as layering and other accessories.

Barbour stores closed around the country on 9 September in the Queen's honour. The website published a message from Dame Margaret Barbour, which read: 'I would like to extend my sincere condolences to the members of The Royal Family on the sad news of the passing of Queen Elizabeth II. I have been very proud and honoured to hold her Majesty's Royal Warrant since 1982. With deepest sympathy.'

Barbour jacket

Highclere Wax Jacket, £269, Barbour 



If John Lewis was a hit with the Queen, it is no surprise that the sister food store under the same franchise, Waitrose, was the place to shop her food. 

The Queen relied on her staff to collect her weekly food shop from her local Waitrose in Norfolk.


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Aspinal of London

kate aspinal of london bag

Kate Middleton wearing her Aspinal of London bag 

The Queen’s accessories were often the focal point, and more often than not she coordinated her entire outfit down to the handbag. 

Aspinal of London is one of the designer accessory brands the Queen, as well as Kate Middleton and Meghan Markle, often relied on to complete their looks ahead of any royal engagements. 

The British brand dedicated its website to Her Majesty on 9 September, following her passing.

aspinal of london black bag

Midi Mayfair Bag, £595, Aspinal of London


MORE: The Queen's life in fashion: unwavering loyalty, stoic simplicity and of course, unrivalled majesty

Queen Elizabeth II was an avid shopper at luxury lingerie label Rigby & Peller for many years. 

However, when details of Her Majesty’s knicker drawer were revealed along with her fittings back in 2017, they lost the royal warrant to provide the royal with her favoured underwear after almost six decades.


It turns out the Queen was just as old-school as we are when it comes to stationery, as there is nothing better than a hardback notebook to write your notes, letters, shopping list, to-do lists, or speeches in Her Majesty’s case.

While the monarch is said to have turned to Smythson for her diaries, notebooks and planners, the Prince of Wales shops at Smythson for his accessories.

smythson diary

2022-2023 Portobello Diary, £250, Smythson


Cornelia James

the queen cornelia james gloves

The Queen at the Royal Windsor Cup in 2021

The Queen was rarely spotted without her gloves, which were handcrafted by Cornelia James. 

Since 1979, the Queen turned to the glovemakers, which was over 40 years.

cornelia james gloves

Isla Swiss Cotton Dress Gloves, £135, Cornelia James 


Charbonnel et Walker

According to former royal chef Darren McGrady, Her Majesty favoured truffles by Bond Street chocolatiers Charbonnel et Walker, long known for its connection to the royal family.

Darren took to Twitter to share a photo of the company's Pink Champagne Truffles, revealing: "Wondering what fancy chocolates to buy? Here are The Queen's favourites!"

charbonell et walker

Charbonnel Et Walker Pink Champagne Truffles, £15.20, Amazon


MORE: Special edition issue: Hello! pays tribute to Queen Elizabeth II

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