It's one of the most hotly anticipated beauty releases of the year... and it's finally here. That's right, Shiseido's 2025 advent calendar has arrived in all its yuletide glory. Boasting 24 days of products from the cult Japanese brand (including six full size ones), it's the ultimate investment if you’re looking for a wintery treat to carry you or a loved one through the Christmas countdown.
Amid revamping the formula of its iconic Ultimune Power Infusing Serum and accelerating its partnership with brand ambassador Anne Hathaway, it's been quite the year for Shiseido. Luckily for us, its 2025 advent calendar embodies this catalytic energy. The total value is £532 if you were to buy the productss separately – but as part of the festive offering, you can nab them all for just £185.
Of course, the calendar features the new and improved Ultimune Power Infusing Serum, which is renowned for its anti-ageing properties, supported by 30 years of Japanese dermatological research and the recipient of thousands of five-star reviews. One user wrote on the Shiseido website that it is a “miracle product”, penning: "I had a very dry patch of skin that no moisturiser or serum could fix. I applied this at night and it healed my skin overnight."
Among the other standout products are the Benefiance Wrinkle Smoothing Cream and the Vital Perfection Uplifting & Firming Advanced Cream. Both are hailed by skincare fanatics as the antidote to stubborn wrinkles, dryness and dullness, with reviews stating that the Vital Perfection cream can deliver a more lifted look in just one week.
And as we gear up for the bustle of Christmas and New Year haptics, there is no better time to simplify your cleansing routine. Luckily, Shiseido’s Clarifying Cleansing Foam, which is in the calendar, draws out impurities whilst acting harmoniously with the skin’s moisture levels. With over 600 five-star reviews, it's described as "a saviour for oily skin" and "very luxurious as it is so creamy".
For stronger, longer and fuller-looking lashes, Shisedo's Full Lash Serum is also housed behind one of the 24 doors. With conditioning properties and restorative features, the high-performance formula contains properties that leave your lashes looking their best throughout the day – no mascara necessary. One beauty buff dubbed it her "latest obsession", reviewing online: "This has made my lashes healthier and more visible without mascara! I love it!"
What does the Shiseido advent calendar look like?
Wrapped up in festive shades of red, white and gold, the Shiseido advent calendar is the perfect Christmas decoration for your dressing table. From best-selling serums to delicate smoothing creams, each product comes housed in a reusable box. And eco-conscious shoppers will be happy to know that they are made from paper supporting responsible forestry (FSC).
When and where is the Shiseido advent calendar on sale?
Now! The Shiseido Advent Calendar 2025 is available to shop exclusively on the Shiseido website. Last year's offering sold out quickly, so we recommend snapping it up as soon as possible if it's on your pre-Christmas wishlist.
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