- Amazon's Prime Big Deal Days (7 - 8 October) is officially over - phew! Wow! There's a reason they call it one of the biggest shopping events of the year.
- The next big shopping event in the diary is Black Friday, so don't worry if you didn't get the deal you were after.
- Here's what you need to know: Prime members can save hundreds of thousands and enjoy free delivery on deals from top brands. We're talking Shark, Ninja, Levi’s, Dyson, and plenty of premium beauty products.
- HELLO!'s Shopping Team searched high and low for the products we KNOW the celebrities use (and rave about).
- HELLO!'s Leanne Bayley and Carla Challis reported for duty - finding the best savings on celebrity-approved buys within beauty, fashion, homeware and everything in between.
- Be sure to follow our exclusive HELLO! EDIT newsletter to have even more great shopping content land straight into your inbox.
That's a wrap!
That's it for Amazon Prime Big Deal days for this year, all wrapped up for 2025. Thanks for Priming with us, we hope you found some brilliant buys throughout Prime's two day extravaganza. We've loved having you, and hunting out those celeb-loved products. Don't forget, some of these offers may still available post-Prime - there's always time for a bargain. See you next time!
Grab SJP’s ‘holy grail’ RoC eye cream on sale
© Shutterstock / ROCYes, she’s known for her designer style but Sarah Jessica Parker has some very accessible beauty products in her arsenal and thankfully she’s not gatekeeping. She calls her RoC Eye Cream the "holy grail product for keeping my under eyes smooth" which she is "never without” and can get it in the Amazon sale for more than 25% off.
You can now stay super snuggly with Khloe Kardashian's Barefoot Dreams blanket for less
© Shutterstock / Barefoot DreamsI'm taking notes from Khloe Kardashian and Hailey Bieber on how to stay snuggly this winter, as their beloved Barefoot Dreams blankets have money off for Amazon Prime.
Khloe loves a leopard print throw, and they're now $126 (save 29%) / £167.
Demi Moore-inspired clogs with 29% off
© Shutterstock / BirkenstockDemi Moore is a huge fan of Birkenstock’s Boston clog style, and I found the perfect lookalike on sale for Big Deal Days. The Fitory Womens Slip-on Clogs are made from suede and come in multiple colours, plus they feature the same cork sole and buckle style as Demi’s do. She teams hers with ankle socks for her signature laid-back off-duty style.
Taylor Swift's home smells like this candle - and it's down by 20%
© Getty / AmazonEver wondered what Taylor Swift's home smells like? Me too, and according to Page Six, eagle eyed Swifties have spotted the Capri Blue Jumbo Glam Candle burning away in the background of her social posts. Handily, it's reduced by 20% so you can have a Swift-scented home, too.
Beats headphones are hugely discounted in the Amazon Prime Day sale - and even Kim Kardashian is a fan
© Instagram, AmazonKim Kardashian loves her Beats headphones so much she even collaborated with the brand on a collection of neutral styles. On Day two of Amazon Prime Day these are discounted and are now £114 in the UK, and $129 in the US. A bargain if you ask me!
One home appliance brand celebs love? Ninja - and we've found the best Ninja deals
© Getty / NinjaDavid Beckham, Kris Jenner, Oprah, British cleaning influencer Mrs Hinch...what do they all have in common? They're fans of Ninja, the premium kitchen appliances brand. And Amazon Prime is always a great time to buy a Ninja on sale, because the best Ninja deals are plentiful, let me tell you.
From saving almost 40% on a Ninja Air Fryer to 15% on Ninja Coffee Machines and big savings on a Ninja Blender, get shopping the best deals Ninja Store has to offer for Prime.
When does Prime Day end?
Let's take a quick pause with all the celeb-loved products just for a second to share with you when Amazon Prime Day ends. You've got untill 23:59 on Wednesday 8 October.
Keep scrolling to see some of the biggest deals taking place across Amazon's Prime Day sales pages. You've got Ninja, Shark, Beats, Apple, and many other household named brands on sale, all loved by countless celebrities.
And don't worry, we won't stop! We'll be updating this article as the day goes on.
The secret to Brooke Shields' long lashes lies in this on-sale serum
© Getty / AmazonSomething I always buy during Amazon Prime? Those slightly less sexy beauty products, and I'm taking advice from Brooke Shields who swears by this eyelash growth serum. She has been quoted as saying the Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum "made such a difference" to her lashes. Shop it now on sale for $25.20 / £45.99.
Shark vacuums are on sale - including Courteney Cox's fave robot cleaner
© Getty / SharkEveryone I know owns a Shark, and I love that they're on sale for Amazon Prime. The household appliance is so good, even Hollywood's Courteney Cox loves them - her home helper is the Shark Robot Vacuum & Mop Combo. It actually looks amazing, with self-cleaning and self-emptying abilities.
It is on the pricier side, but thanks to Prime it's much more affordable with a massive 30% off.
Molly-Mae Hague loves this L'Oreal serum foundation and it's on sale for Prime Day
© Getty Images, AmazonWhen Molly-Mae Hague says she's using something "every single day", I sit up and take notice. Taking to her Instagram Stories, the L'Oreal Paris spokesperson once said that the L'Oréal Paris Nude Tinted Serum, £9.35 / $14.97, is "so unreal" for those days where you just want a flush of colour to your skin.
She even said that's her "go-to" makeup product and it "adds the most perfect glow".
I am definitely adding this foundation to basket - with a saving of 33% I'd be crazy not to.
Want Margot Robbie's glow? Same! I found her IMAGE Skincare Vitamin C serum reduced
© Getty / IMAGE SkincareMargot Robbie is always having a moment and I for one adore her glowing, dewy skin. I did some research and found that makeup artist Pati Dubroff used the IMAGE Skincare Vitamin C serum on Margot's skin for red carpet events. And yes, the glow-giving serum is on sale for $72.80 / £78.40 (there's 20% off) so I'd stock up fast if I were you.
Olivia Attwood raves over 'perfect' lightweight skin barrier K-beauty cream - and it's on sale
© Amazon, InstagramOlivia Attwood has the budget for the fanciest face creams on the market, but she often raves about Korean 'must-have' Aestura. "This product is lightweight, has 12 hours hydration and is sensitive-skin approved," she said on an Instagram Story. She later added: "This cream is perfect for the winter months."
Jennifer Aniston-loved Vital Proteins Collagen Powder is on sale - say hello to your new obsession
© Instagram, AmazonMuch like Rachel Green on Friends, Jennifer Aniston is a real coffee lover, but she loves it even more with a scoop of Vital Proteins Collagen Peptides Powder to benefit her hair and her skin.
"It's something I've used every day for a long, long time," Jennifer once said. "I believe in it and I love it. I've seen the results of it, I've turned people on to it, so it felt very organic."
Right now, you can score the celeb-approved collagen powder - and more from the Vital Proteins line - for £19.46 / $22.39 during Amazon's October Prime Day.
Molly-Mae Hague's luxury Sage coffee machine has dropped in the Amazon Prime Day sale
© Instagram, AmazonMolly-Mae Hague loves her coffee, there's no denying that. Whether she's going through the Costa drive-thru or popping in to her local Gail's, she's often snapped with a coffee in her hand. Though nowadays, she can make dreamy coffees at home thanks to her super luxe Sage The Oracle machine, £1,489.95, which she has has pride of place in her home.
Celebs love their pilates - and I've spotted a foldable reformer pilates bed in the Amazon Prime sale
© Instagram, AmazonI've lost track of how many celebs love doing reformer pilates; from Jennifer Aniston to Lady Gaga, Rita Ora to Harry Styles, it seems to be the fitness trend of the moment in Tinseltown. If you want to get in on the action from the comfort of your own home, there's a foldable style in the Amazon Prime Day sale for £383.55 / $299.99. Add to cart and breathe in, breathe out...
Nicole Kidman-approved! The Solawave is discounted for Amazon Prime Day
© Getty Images, AmazonNicole Kidman’s MUA Kelsey Deenihan Fisher relies on Solawave for celeb skin prep before big events.
The at-home facial tool combines four treatments – red light therapy, microcurrent therapy, facial massage and therapeutic warmth – to help stimulate and rejuvenate your skin. It's easy to use and right now it's cheaper than ever, priced at $109.85, with a whopping discount of 35%.
Sydney Sweeney counts on Laneige Lip Sleeping Mask - and it's got 30% off
© Getty Images, AmazonSydney Sweeney is the first ever global beauty ambassador for Korean skincare brand Laneige, so it's no surprise that she's a big fan of the products. It turns out her fave is the Laneige Sleeping Lip Mask which is down to $16.80 in the Amazon Prime Day sale. Enriched with Berry Fruit Complex, Murumuru Seed, and Shea butter, you'll wake up with kissable lips.
The menopause skincare Naomi Watts created is all on sale
© Getty / Stripes BeautyNaomi Watts isn't just a movie star - she's a skincare pioneer too, having created the menopause-friendly Stripes Beauty to "normalize this life stage and making sure women feel supported, not sidelined."
That same skincare is, handily, all on sale for Amazon Prime with Naomi's menopause-must-have Stripes Beauty Resting Clean Face Cleanser slashed to $30.
Jennifer Garner's KitchenAid stand mixer is on sale - so you can bake like an A-lister
© Getty / KitchenaidJennifer Garner is something of a baking pro, and she's not afraid to share her recipes or her kitchen essentials. Top of the list? A KitchenAid stand mixer, which she loves so much that she's even collaborated the brand in the past.
That aside, Amazon Prime is the ideal time to treat yourself and your countertops to a KitchenAid, as they're on sale with up to 40% off your classic stand mixer. That brings the cost to just $299 / £299, saving you heap loads. Jennifer uses hers to make English muffins, what will you use yours for?
Oprah Winfrey's JW PEI Crossbody bag is just $32 for Amazon Prime
© Getty / JW PEIAmazon Prime Big Day Deals has discounts across every category, and don't forget about the bags they carry as many are on sale - including the bag Oprah said "makes like easier."
The JW PEI Aylin Canvas and Quinn Crossbody Bag (reduced to $32, or £35 in the UK) bag made Oprah’s Favorite Things list in 2022, and Oprah loved it for its hands-free capabilities, big enough for your cellphone, cards and even some cash.
Medicube aka Korea's best-selling K-Beauty collagen cream is a steal right now (and Meghan loves it!)
© Getty Images, AmazonWhen Meghan Markle shared a 'handpicked curated collection' of beauty buys on her Instagram, she included Medicube's Collagen Jelly Cream. Hailed as a 'working like magic', this glorious pink cream reduces the appearance of fine lines and wrinkles and is now in the Amazon Prime Day sale for £15.99 / $15.90.
Trinny Woodall's hair saviour Color Wow has dropped in the Amazon Prime sale
© Getty Images, AmazonAs an avid follower of Trinny Woodall, I know she relies on Color Wow Root Cover Up, £18.76 / $24.15, for adding a little bit of depth and colour to her hair line. She applies the powder by pressing it into the bristles to pick up the pigment, then pressing it onto the hair.
With this in mind, Trinny may want to stock up because it's in the Amazon Prime Day sale. For those who don't know, this is a brush-on powder for temporary root and grey hair coverage, to instantly hide regrowth between salon visits.
The Currentbody LED mask loved by Halle Berry has a big Amazon Prime deal
© Shutterstock / CurentbodyLED face masks are a top tier Amazon Prime buy, as the luxury beauty device is usually on the expensive side. Luckily, we spotted the Currentbody LED Mask, loved by Halle Berry, Lily Collins and Renee Zellweger reduced for Prime.
The mask, intended for use 10minutes a day, can help skin in a whole host of ways, from making it glow to giving it a more youthful, dewy finish. Lines, wrinkles, redness and blemishes, it can help with them all. Shop now for $341.99 (save 10%) in the US or £359.99 in the UK.
Kris Jenner is "obsessed" with this cult-favorite Ninja ice cream – and it's currently at one of the lowest prices we've seen
© Shutterstock / NinjaMomager Kris Jenner loves to entertain and so it's no surprise that the Ninja CREAMi, an ice cream maker, made its way into her kitchen. Kris was quoted on her Instagram page calling it her "new obsession" and she even worked with the team on a coffee flavor. And guess what guys? I found it in the Amazon Prime sale.
Before you dismiss it as just an ice cream maker, it also spins milkshakes, sorbets, and more. 'You can turn almost anything into ice cream, from healthy fruit sorbets to decadent ice cream. You can customize it with candy or nut mixes of your choice, like these chocolate mix-ins." Get yours now for $179.95 (save 22%) or in the UK, £169.99 (save 15%).
Prince William's Garmin watch is discounted for Amazon Prime Day
© Getty Images, AmazonPrince William often wears two watches at the same time - his Garmin Forerunner 245 on one wrist, and the Omega given to him by his late mother, Princess Diana, on the other.
The future King must be a fan of tracking his heart rate, his sleeping patterns and his stress levels.
If you're in the market for a fitness tracker watch, and want to follow in Prince William's footsteps, you can shop Garmin in the Amazon Prime Day sale with a huge discount. The Garmin Forerunner 55 is down to £118 in the UK, and $125.89 in the US.
The Shark FlexStyle is discounted by 30% for Amazon Prime Day - and celeb hairstylist Chris Appleton swears by it
© AmazonHairstylist Chris Appleton has the longest list of celebrity clientsl I'm talking Kim Kardashian, Jennifer Lopez, Dua Lipa, Ariana Grande, Christina Aguilera, Katy Perry, and Chrishelle Stausse, among others.
His hair weapon of choice? The Shark FlexStyle which is a powerful hair dryer brush and multi-styler. As he's an ambassador for the brand, Chris often demonstrates how he uses it on his social media channels. The FlexStyle is discounted in the Amazon Prime Day sale down to £279.99 / $279.99 which is a saving of 30%.
I spotted Le Creuset on sale for Amazon Prime (and Meghan loves it!)
© Shutterstock / Le CreusetI never see this - Le Creuset on sale! The luxury cookware brand, loved by Meghan Markle (did you spot it in her Netflix show?) has a big discount for Amazon Prime.
Meghan loves the classic Cast Iron Signature Round Dutch Oven in meringue, but Le Creuset Amazon sale includes the iconic dish in glossy red, flame orange and oyster grey. Depending on your color of choice, the discount varies from 17% to 34% off, with the cheapest down to $315 / £179.
Join Reese Witherspoon's book club with a Kindle on sale for Prime
© Shutterstock / AmazonReese's book club love a Kindle, even posting on Instagram: "Is it just us...or are you more likely to read from a kindle when you only have a few minutes to spare?!"
I did my due diligence and found the latest Kindle on sale for Prime Day. Save space in your bag and snap up the Amazon Kindle Colorsoft Signature Edition 32GB, with 25% off for Prime. In the US, it'll cost you just $209.99 and in the UK, £169.99.
This Gwyneth Paltrow-approved cooking set by Our Place will declutter your kitchen - and it's 21% off right now
© Getty / Our PlaceThis cookware is Goop-approved! Gwyneth Paltrow's kitchen essential, the Our Place One Pan, is reduced to just $99 / £99 for Amazon Prime.
The Always Pan set - designed to replace EIGHT kitchen tools - is discounted, and will cost you so much less than normal, as it has 20% off. Lifestyle guru Gwyneth has been snapped using the cookware on her Insta. If it's good enough for Gwyneth, it's good enough for us.
