They've wowed audiences with their sartorial choices on red carpets and the small screen.
And now Peaches Geldof, Fearne Cotton, Caprice and Jasmine Guinness are among the fashionable ladies joining forces to launch new online shopping service Very.
Holly Willoughby - who made headlines with her seductive Dancing On Ice wardrobe - has also signed up.
The famous faces will create exclusive collections for the new internet store which "offers a revolutionary way to shop".
Making the site extra special the star designers will be online to offer personal advice on what’s hot, and what’s not.
“I am really excited about launching my collection. Working with Holly and the other designers has just been fantastic," enthuses 27-year-old Fearne.
Photo: ę very.co.uk