10 discounted wedding dresses in the sales


Shop the most beautiful discounted bridal gowns in the sales…


jan sales wedding dresses
Megan Bull
Megan BullTV Writer
Updated: February 4, 2022

Every bride deserves the dress of her dreams, and thanks to the sales, you can shop the most beautiful and expensive-looking wedding gowns at a fraction of the price. ASOS, Coast, John Lewis, Selfridges and more are offering the most incredible discounts right now – and if you're planning your nuptials for 2022, you won't want to miss out! 

RELATED: 6 top wedding dress trends for 2022 – and the celebrity brides to take inspiration from

From lace wedding dresses to long-sleeved designs, sequin adorned styles to boho bridal gowns, there's something for every type of bride – which will you choose?

Best wedding dresses in the sales 2022

Woman in a white, off-shoulder, tiered tulle gown with black belt posing.

Tulle Layered Maxi Skirt, was £129 NOW £90.30, Coast

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Part of Coast's bridal separates collection, this tulle maxi skirt can be worn individually or layered over the rest of the collection to create a dress that's truly one-of-a-kind. Designed with a contrasting black bow waistband, it's giving us major Carrie Bradshaw vibes. 

MORE: Kate Middleton's go-to fashion brand L.K.Bennett launches bridal collection fit for a royal

READ: Why Kate Middleton's royal wedding beauty look was groundbreaking

Model in a white, V-neck, long, flowy gown with thin straps.

Jenny Yoo Crepe Wedding Dress, was £1160 NOW £928, Selfridges

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Designed for the less traditional bride, Jenny Yoo's bridal collection seeks to challenge the status quo. Cut from whisper-weight crepe, the Marley gown combines an elegant fit-and-flare silhouette with unique detailing that includes a seductively plunging back, slinky spaghetti straps, an oversized bow and a sweeping train. 

MORE: 7 celebrity weddings to look forward to in 2022: Brooklyn Beckham, Kourtney Kardashian, more

A woman in a white gown stands holding flowers, smiling with her eyes closed.

Bridal Short Sleeve Embellished Wedding Dress, was £265 NOW £159, Chi Chi London

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Complete with a beaded bodice and a bateau neckline similar to Meghan Markle's, you're bound to fall in love with this short-sleeved bridal gown. 

A woman in a strapless white gown holds a bouquet of white flowers.

Textured Tulle Bandeau Maxi Dress, was £269 NOW £93.80, Coast

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Have a Cinderella moment in Coast's textured tulle gown which has been discounted by 30% in the sale. Classic and feminine, the bandeau bodice flows gracefully into a voluminous princess skirt that's worthy of a fairytale.

A woman in a white, long-sleeved gown with a high slit and back cutout poses for the camera.

Long Sleeve Maxi Dress With Trail, was £199 NOW £139.30, Coast

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An ideal choice for the minimalist bride, this long-sleeved wedding dress embodies a less is more philosophy. Available in a luxe ivory shade, the tailored bodice, flattering square neckline and open back add to its effortless charm. We're particularly obsessed with the flowing fishtail hem that'll trail like a dream down the aisle. 

A woman in a white, off-shoulder gown with lace details stands in a white room.

Plunge Lace Wedding Dress, was £135 NOW £74.55, ASOS

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Say yes to ASOS' lace wedding dress! Now 44% off in the sale, the plunging neckline, delicate cap sleeves and pleated skirt are the definition of romantic. 

A woman in a white sequined gown with one shoulder exposed, holding a bouquet of white flowers.

Bridal One Shoulder Sequin Maxi Dress In White, was £245 NOW £145, Chi Chi London

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Bring a hint of Hollywood glamour to your big day with Chi Chi London's sequin-embellished wedding dress. Reduced by 41% in the sale, you'll also receive free worldwide delivery on any order over £100. 

Two images of a model showcasing a white, lace, V-neck wedding gown from different angles.

Ivory 3d Lace Halter Dress, was £189 NOW £132.30, Coast

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Ideal for summer weddings, this lacey halter dress offers a 30% saving thanks to the sales. Designed with a sheer embroidered fabric, V-neck front, fitted waist and flowing maxi skirt, you can also layer it over one of Coast's base wedding dresses to create a bespoke bridal look. 

A woman in a light pink, full-length gown with lace details stands in a room.

Embellished Bodice Maxi Dress, was £245 NOW £122, Needle & Thread

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One of Kate Middleton's go-to brands, Needle & Thread's champagne gown is sure to wow your wedding guests. Scattered with floral motifs inspired by traditional Wedgwood ceramics, it's crafted from voluminous layers of tulle to create a dramatic movement while you walk. 

A woman in a white, floor-length dress with ruffled neckline stands against a plain background.

Cream Wedding Dress, was £295 NOW £148, Ghost

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Boho brides will adore the striking cut-out neckline on Ghost’s Rosa Dress – a favourite brand of both Holly Willoughby and Kate Middleton. 

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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