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10 discounted wedding dresses in the sales

Shop the most beautiful discounted bridal gowns in the sales…

jan sales wedding dresses
Megan Bull
TV Writer
Updated: February 4, 2022
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Every bride deserves the dress of her dreams, and thanks to the sales, you can shop the most beautiful and expensive-looking wedding gowns at a fraction of the price. ASOS, Coast, John Lewis, Selfridges and more are offering the most incredible discounts right now – and if you're planning your nuptials for 2022, you won't want to miss out! 

RELATED: 6 top wedding dress trends for 2022 – and the celebrity brides to take inspiration from

From lace wedding dresses to long-sleeved designs, sequin adorned styles to boho bridal gowns, there's something for every type of bride – which will you choose?

Best wedding dresses in the sales 2022

tulle coast dress black ribbon

Tulle Layered Maxi Skirt, was £129 NOW £90.30, Coast


Part of Coast's bridal separates collection, this tulle maxi skirt can be worn individually or layered over the rest of the collection to create a dress that's truly one-of-a-kind. Designed with a contrasting black bow waistband, it's giving us major Carrie Bradshaw vibes. 

MORE: Kate Middleton's go-to fashion brand L.K.Bennett launches bridal collection fit for a royal

READ: Why Kate Middleton's royal wedding beauty look was groundbreaking

selfridges bow wedding dress

Jenny Yoo Crepe Wedding Dress, was £1160 NOW £928, Selfridges


Designed for the less traditional bride, Jenny Yoo's bridal collection seeks to challenge the status quo. Cut from whisper-weight crepe, the Marley gown combines an elegant fit-and-flare silhouette with unique detailing that includes a seductively plunging back, slinky spaghetti straps, an oversized bow and a sweeping train. 

MORE: 7 celebrity weddings to look forward to in 2022: Brooklyn Beckham, Kourtney Kardashian, more

chi chi clothing bridal bodice

Bridal Short Sleeve Embellished Wedding Dress, was £265 NOW £159, Chi Chi London


Complete with a beaded bodice and a bateau neckline similar to Meghan Markle's, you're bound to fall in love with this short-sleeved bridal gown. 

coast wedding dress ballgown

Textured Tulle Bandeau Maxi Dress, was £269 NOW £93.80, Coast


Have a Cinderella moment in Coast's textured tulle gown which has been discounted by 30% in the sale. Classic and feminine, the bandeau bodice flows gracefully into a voluminous princess skirt that's worthy of a fairytale.

coast mermaid dress

Long Sleeve Maxi Dress With Trail, was £199 NOW £139.30, Coast


An ideal choice for the minimalist bride, this long-sleeved wedding dress embodies a less is more philosophy. Available in a luxe ivory shade, the tailored bodice, flattering square neckline and open back add to its effortless charm. We're particularly obsessed with the flowing fishtail hem that'll trail like a dream down the aisle. 

asos lace bodice wedding dress

Plunge Lace Wedding Dress, was £135 NOW £74.55, ASOS


Say yes to ASOS' lace wedding dress! Now 44% off in the sale, the plunging neckline, delicate cap sleeves and pleated skirt are the definition of romantic. 

chichi sparkly wedding dress

Bridal One Shoulder Sequin Maxi Dress In White, was £245 NOW £145, Chi Chi London


Bring a hint of Hollywood glamour to your big day with Chi Chi London's sequin-embellished wedding dress. Reduced by 41% in the sale, you'll also receive free worldwide delivery on any order over £100. 

coast floral wedding dress

Ivory 3d Lace Halter Dress, was £189 NOW £132.30, Coast


Ideal for summer weddings, this lacey halter dress offers a 30% saving thanks to the sales. Designed with a sheer embroidered fabric, V-neck front, fitted waist and flowing maxi skirt, you can also layer it over one of Coast's base wedding dresses to create a bespoke bridal look. 

needle and thread bridal

Embellished Bodice Maxi Dress, was £245 NOW £122, Needle & Thread


One of Kate Middleton's go-to brands, Needle & Thread's champagne gown is sure to wow your wedding guests. Scattered with floral motifs inspired by traditional Wedgwood ceramics, it's crafted from voluminous layers of tulle to create a dramatic movement while you walk. 

ghost wedding dress

Cream Wedding Dress, was £295 NOW £148, Ghost


Boho brides will adore the striking cut-out neckline on Ghost’s Rosa Dress – a favourite brand of both Holly Willoughby and Kate Middleton. 

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