Amid the current renaissance of whimsical fashion, Cath Kidston has never been so relevant. With more than 30 years of print heritage, its new era offers a lifestyle collection of womenswear, pyjamas, handbags, swimwear and beyond – all in hand-painted, distinctive prints. Think pixel-glitched petals and a ‘Tiny Town’ print that adorns beautifully tailored tea dresses and multi-purpose bags and accessories.
The brand’s AW25 collection leans into these motifs. Ushering in the colder months, Cath Kidston’s latest range remains true to its heritage as a pioneer of print, but with modern cuts and fashion-forward silhouettes. Named ‘The Board Game’, each piece is inspired by vintage games and the art of play, with their signature wink of wit.
Cath Kidston's AW25 collection features tonal colour palettes that effortlessly marry pastel hues with darker shades
Cath Kidston AW25 collection, at a glance
Inspired by vintage board games, the new collection of hand-painted prints nods to the archival legacy of the brand with a distinctive, fresh perspective.
Features ultimate wardrobe heroes that’ll be perfect for cold-weather layering, such as flattering tea dresses in a range of prints and statement jackets.
Contains denim that leans into the brand’s playful charm with oversized polka dots and stripes, which can be complemented by matching bags.
Expect tonal colour palettes that effortlessly marry pastel hues with darker shades, meaning you’ll want to wear the pieces season-upon-season
Our editors – Creative Content Director, Arianna Chatzidakis, Commerce Partnership Editor, Carla Challis and Digital Luxe & Commerce Editor, Hollie Brotherton – are loving the new and evolving era of Cath Kidston. As such, they’ve hand selected their 12 top hits from The Board Game collection.
Here's what we're loving from Cath Kidston's AW25 range...
Blue Spot Collared Twill Jacket
Editor's note
“When it comes to statement denim, this polka dot denim jacket is at the top of my wish list,” says Creative Content Director, Arianna Chatzidakis. “Fusing modern trends with Cath Kidston’s signature whimsy, I can’t imagine outerwear that’ll turn as many heads as this.”
Navy Spot Wide Leg Jeans
Editor's note
Why have one, when you can have two? “The light blue dot print on these jeans pairs with the matching jacket for the ultimate AW25 co-ord,” Arianna adds. “Luckily, they’re stylish enough to wear standalone with a chunky knit, too.”
Lady Luck Small Coated Book Bag
Editor's note
Mini handbags like this are making a haute return for AW25. “I love this Lady Luck design because it’s a classic shape that’ll fit all of your belongings in, but it’s adorned by a head-turning print. What more could you ask for?” says Commerce Partnership Editor, Carla Challis.
Khaki Green Tiny Town Sleeveless Satin A Line Dress
Editor's note
Layering was big business for AW24, and this year it's set to continue reigning supreme, say our editors. “This sleeveless dress is the ultimate multitasker,” Carla adds. “Featuring block khaki with a subtle print motif, it’s ideal for elegant evening plans or pairing with a cardigan for day affairs.”
Trixie Tiger Table Lamp
Editor's note
Who knew that a lamp could be so cute? “The tiger motif is eccentric and classy in equal measure,” says Carla. “It’s a statement piece from top-to-bottom, so your ‘big light’ needn’t go on amid the darker evenings.”
Lilac Purple Lady Luck Viscose Tea Dress
Editor's note
Tea dresses are the hero product of Cath Kidston’s new Board Game collection – and this one is on Digital Luxe & Commerce Editor, Hollie Brotherton’s, wishlist. “Featuring playing card motifs with a contrasting colourway and tie-back feature, it’s the gift that keeps on giving with an air of whimsy at every swish of fabric.”
Khaki Green Medium Sling Cross-Body Bag
Editor's note
“This handbag is going straight in my AW25 basket because it’s so multi-purpose,” says Hollie. “Whether using it for days out, evening plans or as a gym bag, it’s big enough to fit everything in whilst making a chic statement.”
Pink Stripe Collared Twill Jacket
Editor's note
Plan to invest in a utility jacket for this colder season? Us too – that’s why Arianna loves this vintage-inspired one from The Board Game range. She says: “The lady luck motif gives it a modern edge, whilst the corduroy collar makes for a tonal contrast against the pink stripe print.”
Tiger Lace Denim Peplum Top
Editor's note
If it wasn’t already clear, Cath Kidston didn’t come to play with its AW25 denim. An unexpected, but wholly welcome, new direction from the brand, this statement quirky print on a lilac and black colourway pairs perfectly with plain denim, as well as the matching skirt.
Khaki Green Utility Backpack
Editor's note
If you have any winter breaks booked, then this utility backpack is set to become your best friend, according to Hollie. “In a decadent khaki block colour, the print trim ensures it’s still unmistakably Cath Kidston.”
White & Blue Road Floral Print Button Through Pyjamas
Editor's note
“I love nothing more than snuggling into pyjamas at the end of the day,” says Hollie. “These button-up pyjamas are cosy elegance epitomised – perfect for snuggling on the sofa with a cup of tea.”
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