Fast fashion and fleeting trends are not built to last. If you buy something that has 'fad' written all over it (hello, Labubu), you can be pretty sure it will end up in the bargain bin in a year's time.
Classic items, however, will always be desirable in the fashion world, from tailored pieces to white shirts and sleek silhouettes. The capsule items you invest in now will carry your wardrobe throughout your life. There's a reason why A-list celebrities such as Jane Fonda, Helen Mirren and even the late Audrey Hepburn still top the style lists - their outfits are chic and timeless. Enter the 'granny bag' trend.
© Edward BerthelotWe've seen a resurgence in bags from yesteryear becoming seriously trendy in 2025; designs that look like they belong to another era have never been cooler. You may have noticed that so many fashion brands have resurrected arm candy from their archives, and this influx of nostalgia will give you serious personal style points.
What is a 'granny' bag?
The term 'granny' bag applies to generously sized accessories that scream retro. We're talking vintage items specifically - no teeny tiny Jacquemus bags here. Remember when the late Queen Elizabeth II was never without her structured top-handle Launer London bag? That kind of look.
Case in point: Sarah Jessica Parker clutching the Coach 'Kisslock' bag in burgundy when she was filming And Just Like That season 3 last year. SJP's supersized style was worlds away from the current Gen Z mini bag trend and boasted a chic vintage 'lock' feature. 'Granny bags' cover anything 'ladylike' in look, from crochet square totes to vintage-inspired bags with textures like croc and embroidered tapestry.
© Jose Perez/Bauer-GriffinGranny knows best
"By choosing to invest in vintage bags, you can't go wrong as they have a timeless appeal because they're styles that will always be on trend", Charlotte Staerck, Co-Founder & CEO at The Handbag Clinic, tells HELLO!. "Those classic silhouettes and heritage details give you a look that feels effortless year after year. It's why investing in vintage pieces is so smart - you’re choosing a bag with proven longevity, built to outlast trends rather than follow them," she explains.
© Samir Hussein/WireImageRebeka Peacock, the founder of popular preloved site Luxe Cheshire, agrees. "There has been an undeniable surge in popularity for 'Vintage style bags', and the craze is for good reason. These bags effortlessly capture timeless design, impressive craftsmanship and distinct individuality that undeniably stand out in today's fast-paced, trend-driven fashion market."
The sustainable movement
Selecting a bag that doesn't look modern is key. "There has been an obvious shift in consumers gravitating towards pieces with history, character and durability, seeking items that feel unique rather than mass produced," adds Rebeka, whose customers include Michelle Keegan and Frankie Bridge. "This movement aligns strongly with the preloved industry too, enabling people to gain access to rare, one-of-a-kind and vintage finds more easily and at a more affordable price point.
"As sustainability continues to move to the forefront of shoppers' minds, 'vintage style bags' provide an appealing way to invest in classic pieces that not only hold their value but reduce waste and offer a meaningful sense of heritage in personal style, which is something increasingly sought after in a fast-fashion-dominated world."
Can I buy a 'granny bag' brand new?
As a fashion editor who has been writing about the wonderful world of handbags for over 15 years, I have seen a lot of bag trends come and go, but I can assure you that the vintage style look is here to stay. If you don't want to spend time investing in trying to find an authentic vintage bag, there are incredible pieces available to purchase brand new that still fit the look.
Try and select items that aren't fad-led or in bright colours. Think brown, cream, and black, and perhaps navy blue. Boxy shapes always look authentically designed, and little touches like purse locks and prominent hardware are timeless, harking back to past fashion eras.
This 'Catherine' top handled bag by Luella Grey can be worn dangling from the wrist and is so Jackie O. Alternatively, the 'Mini Sophie' from The Cambridge Satchel Company has a lovely shape and even comes with a 'snap it shut' vintage style lock that has its own key. Grandma would be so proud!
