Skip to main contentSkip to footer

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Holly Willoughby made a mistake with her This Morning outfit - but it's still gorgeous

Fans were in love with her dress, despite an Instagram mishap!

holly willoughby
Fiona Ward
Acting Fashion and Beauty Editor
Share this:

Holly Willoughby looked beautiful in a green mini dress on Wednesday's episode of This Morning, but she did make a mistake with her outfit!

The star accidentally credited the wrong brand within her daily Instagram post, tagging high street label Oliver Bonas instead of Ted Baker. Oops.

MORE: 18 spring fashion buys we bet Holly Willoughby will be wearing this season

She wrote in her caption: "Happy St Patrick’s day!... see you on @thismorning at 10am... @clodagh_mckenna cooking up an Irish storm today... Guinness for breakfast! ... dress by @oliverbonas."

holly willoughby insta mistake

Holly accidentally tagged the wrong brand in her post

Fans appeared to be confused by the post, with many asking her to confirm where the chic dress came from.

READ MORE: Holly Willoughby admits she regrets this one thing about her wedding

"It's not from Oliver Bonas... Holly shock horror got it wrong!" one said, and another added: "I have this identical dress but it's Ted Baker."

WATCH: Holly Willoughby's 5 Style Lessons

One fan commented: "I love that dress but can't find it on their website!"

PHOTOS: 9 celebrity brides who wore their wedding dresses twice: Holly Willoughby, Emma Willis, more

If you're after the frock too, it's Ted Baker's 'Dolley' dress, and it's currently reduced from £159 down to £79. With it's pussybow detail and flirty mini skirt, we can see why Holly fell in love with it.

ted baker dress

'Dolley' dress, £79, Ted Baker


The presenter's stylist, Danielle Whiteman, did tag the dress correctly on her own Instagram, but Holly's mistake must have gone unnoticed. Either way, we're glad we managed to track down the outfit.

Holly followed up the mini dress with another spring look on Thursday, wearing a mini skirt by Hobbs and a statement collar blouse from another of her favourite brands, Rixo.

holly this morning

Holly got an exciting surprise on This Morning on Thursday

During the show, she got an exciting surprise when she was asked to be a guest star on hit ITV drama Midsomer Murders.

The 40-year-old – who is a big fan of the series – was asked on live TV by stars of the show, Neil Dudgeon and Nick Hendrix, to appear in an upcoming episode of the detective drama.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.