Skip to main contentSkip to footer

Crown Princess Victoria's 'practical' go-to royal hairdo Princess Kate never wears

The future queen of Sweden's signature look is a far cry from the Princess of Wales' bouncy blowdry

Kate and Princess Victoria of Sweden walk through the cobbled streets of Stockholm
Katie Daly
Lifestyle Writer
Share this:

Followers of Crown Princess Victoria may have spotted a certain detail about her signature look, and it's not her collection of impressive ballgowns and tiaras but her hair.

Many of us have a look we feel most comfortable in and like Geri Halliwell-Horner always wears white, Crown Princess Victoria always wears her hair in a bun. In fact, it's been so long since she wore her hair down in public that we have started to forget what it ever looked like. 

Crown Princess Victoria's hair worn away from her face© Getty
Crown Princess Victoria's hair is worn away from her face

Whether she is attending a glamorous state banquet or meeting well-wishers at a public engagement, the Swedish royal can be relied upon to wear her brunette hair swept off her face in a look that starkly contrasts Princess Kate's signature bouncy blowdry with the recent addition of trendy curtain bangs.

Kate in blue suit© Getty
Kate's blowdry is her signature look

Art director at Neville Hair & Beauty, Jason Crozier, tells HELLO! why the future Swedish queen has worn her hair solely in a low bun for so long. "Crown Princess Victoria’s choice of a low bun isn’t just a personal preference but a reflection of royal protocol and practicality," Jason tells us. 

Crown Princess Victoria's bun© Getty
Crown Princess Victoria's signature look

"This hairstyle upholds the elegance and formality required of her royal duties, ensuring she presents a polished appearance at all public engagements. Moreover, a low bun is incredibly versatile, complementing a wide range of outfits from formal gowns to more casual attire, making it a practical choice for someone with a busy schedule like hers."

Crown Princess Victoria of Sweden in pink ruffle blouse© Getty
Crown Princess Victoria's hair is always slicked away from her face for a snatched look
Crown Princess Victoria's hair in low bun© Getty
Crown Princess Victoria wore her hair in an intricate bun at the Nobel Prize Banquet 2022

That's not to say that Crown Princess Victoria has never been seen with her hair down, nor that Princess Kate never wears a bun. But Princess Kate always adds in something to soften a bun, contrasting Victoria's do which is pulled tightly away from her face.

Kate with wavy hair© Getty
Kate's signature waves are so gorgeous

Princess Kate wore her hair in a bun to join a portage session for her 'Shaping Us' campaign on early childhood last September but softened the look with her sweeping curtain bangs to frame her face.

Kate's twisted bun © Getty
Kate wore her hair in a twisted bun but with soft curtain bangs

She also twisted her hair into the updo to attend a service to commemorate the life of the late Queen at St David's Cathedral last year but added a fascinator, as she often does when she wears the style, to ensure there is no harshness to her look and that it looks traditionally elegant.

Even if Kate does wear her hair swept off her face, she resists pulling it into the nape of her neck as Victoria does. The Princess of Wales was spotted showing off her sporty streak taking part in a game of walking touch rugby during a visit to Maidenhead Rugby Club last June with her hair tied in a ponytail but it was worn high on the crown of her head with tonnes of volume at the root.

Kate with ponytail © Getty
Kate's ponytail was high and voluminous

The royal ladies' contrasting go-to styles shone through in their chosen wedding dos. Both women stuck to their comfort zones with Victoria sporting a slicked bun that showed off her striking cheekbones and the Cameo Tiara and antique lace veil.

Crown Princess Victoria with her hair slicked off her face on her wedding day© Getty
Crown Princess Victoria wore her hair slicked off her face on her wedding day

Meanwhile, the then-Duchess of Cambridge wore her brunette tresses in a half-up do that was brought softly away from her face and the lengths given a subtle curl.

Kate on her wedding day waving© Getty
In contrast, Kate wore her hair in a softer half-up do

The Swedish royal wore her hair down for an official photograph taken in 2020 by Elisabeth Toll and printed in Tatler to celebrate 10 years of marriage to Prince Daniel. 

View post on Instagram

DISCOVER: I followed expert budget beauty tips on how to look like a royal for a week 

Crown Princess Victoria's low bun: get the look

Laura Elliott, head stylist and educator at haircare specialists Neäl & Wølf, shares how to get the look:

  1. The first step when recreating the princess’s timeless low bun is to ensure you start with clean hair, if you’re looking for a bit of volume, I would recommend using a volumising shampoo and conditioner which will help to effectively enhance and cleanse hair. Alternatively, if you’re looking for a bit of texture to help make the look last longer you can achieve a low bun on second day hair too.
  2. Ensure you brush your hair thoroughly to remove any tangles or knots, this will make the styling process smoother.
  3. Decide where you would like your parting. The princess’s signature look features a middle part, but a side part also looks great for a bit of dimension. 
  4. Tilt your head forward slightly, gathering your hair at the nape of your neck and use your hands to gather the hair into a low ponytail. Make sure the ponytail is where you want the bun to sit.
  5. Secure the ponytail. Make sure the bun is secured tight enough to hold your hair in place but not so tight that it causes discomfort.
  6. To form the bun, twist the ponytail loosely or tightly, depending on the desired look. Once twisted, start coiling the twisted ponytail around the base to form a bun. 
  7. Use another hair tie or bobby pins to secure the bun in place. Make sure the bun is centred and sits comfortably at the nape of your neck.
  8. To ensure the bun stays in place throughout the day, you can use a light-hold hairspray to give maximum long-lasting hold whilst intensifying shine.

Her locks were styled in old Hollywood curls and swept onto one shoulder. She also wore her hair down more in years gone by, like in 2012 to the Polar Music Prize at Konserthuset. But it is a rarity for the royal to branch out these days.


Princess Kate wearing black and white polka dots and a hat

If you are reading this, the chances are you are obsessed with all things royalty – which is just as well because so are we! So obsessed, in fact, we’ve launched a club solely dedicated to covering them. So welcome to The HELLO! Royal Club. We would love you to join us there…

What is it?

Interactive community offering behind-the-scenes access, exclusive royal interviews, unmissable royal insights, and an illustrious royal Inner Circle.

Member benefits

  • Two weekly newsletters, one from Emily Nash
  • Video posts and audio notes from Emily Nash and the HELLO! Royal team
  • Access to our royal community and opportunity to interact with club writers and members
  • Participate in polls, comments and discussion threads
  • Access to our Ask Me Anything sessions with our journalists
  • Invitations to in-person and virtual events
  • A subscription to the digital edition of HELLO! Magazine (Worth £82 annually)*
  • Future ‘Inner Circle’ benefits

By royal decree

You are royally invited to join The HELLO! Royal Club – and then to go forth and spread the word to your fellow royal fans. See you in the club!

More Beauty

See more