13 of Holly Willoughby's must-have beauty products

These makeup and skincare buys are the secret to her flawless look


Holly Willoughby’s beauty routine is one we can all master. While we look forward to seeing what Holly’s wearing every day, we’ve become used to her skin always looking glowing, her hair shiny and perfectly curled - so used to it, in fact, that it’s never crossed our minds to check out her skincare and makeup must-haves. But, while there’s no doubt she’s naturally stunning, the presenter isn’t afraid to admit that she has a little bit of help from some skincare and makeup heroes, too. And the best part? Most of what she uses is affordable.

Here’s Holly Willoughby's beauty routine to try at home...

During the coronavirus pandemic, Holly had to bid farewell to her glam team and do her own makeup for presenting This Morning. She was a trooper though, and thankfully, she is quite the pro at doing her own makeup - as well as dying her own hair. Is there anything this woman can't do?

Loading the player...

VIDEO: Holly Willoughby doing her own hair and makeup for work

For makeup, she tends to choose a glowy base, bright eyes, a hint of colour on the cheeks and a pop of colour on the lips. We've yet to see her rock neon green eyeliner or wacky glitter lips, but we imagine she'd look pull it off no problem. 


Holly posted a photo of herself on her Instagram Stories using a Glossier Vinylic Lip colour in Casino which is described as a brilliant orange. The clickable pen is ideal for the TV star who probably gave herself a little top-up in the ad breaks. 


Vinylic Lip, £14, Glossier


If she's not going for a statement lip, she likes a barely-there sheen. Holly once said: "This is a really lovely product I first discovered at the NTAs. I was wearing this pink dress and we wanted something quite neutral and Patsy, it was her find. It's Burt's Bees. And I love Burt's Bees anyway because it's really lovely and natural. So she bought in this lipstick and it's my favourite one is called Blush Basin. And it's got loads of shea butter in it, and it just feels like a lip balm with colour in it. It's just the nicest lipstick, it doesn't get stuck on your lips."


Burt’s Bees 100% Natural Satin Lipstick, £9.99, Amazon


In fact, it's the 39-year-old’s makeup artist, Patsy O’Neill, who has given Holly a love for beauty. The makeup artist often shares the products she uses on Holly for her TV slots and her evening events. For the 2020 NTAs she revealed Holly's glowing, dewy skin was a cult foundation from makeup brand SUQQU. The extra rich glow creme foundation is infused with moisturiser for ultimate healthy-looking skin, and you can pick it up from Selfridges now.


Extra Rich Glow Cream Foundation, £68, Suquu @ Selfridges


And it's not the only product from the brand Patsy loves for Holly. She also revealed that she regularly uses SUQQU's serum primer before foundation for a flawless complexion.


SUQQU Treatment serum primer, £42, Selfridges


Like a lot of us, Holly loves a pamper. When Holly appeared on beauty journalist Madeleine Spencer's Beauty Full Lives podcast, she discussed her must-have beauty buys - and this spray was at the top of her list. "This is really nice,” she revealed. "For anyone who wakes up really early in the morning or just sometimes needs a spritz of life, there's this lovely brand called Caudalie – and the product is called Beauty Elixir. It's a spray – I think it's like a spray toner. Anyway, I put it on at work. I get to work, Patsy has got it there and I spritz myself. And I don't know what's in it, but it just zings you! And it's lovely on your skin; your makeup sits really nicely on top of it. I think you can use it after your makeup as well – but I've never done that."


Caudalie beauty elixir, £12, John Lewis


Holly loves a bold lip, and she often dons Lavera’s Pink Orchid shade to film This Morning. Made with organic rose, mallow, and lime blossom, this creamy formula makes for a silky smooth finish.


Lavera Pink Orchid lipstick, £10.69, Amazon


During Holly’s time presenting I’m A Celeb… she faced early start times, and Patsy revealed that they tackled tired eyes with the Eye Caffeine Solution by The Ordinary.


The Ordinary caffeine solution 5%, £6.10, Lookfantastic


She’s also a fan of brand Hourglass Cosmetics and uses the blushers and lipsticks for events. 


Hourglass Confession Ultra Slim High Intensity Refillable Lipstick, £33, Feelunique


On an episode of This Morning, Holly admitted that she’s a huge fan of Liz Earle’s Soothing Eye Lotion. She revealed: "I put it on two cotton wool pads and then I just hold them on my eyes for about 30 seconds. She said: "I feel like it just takes down that redness and that puffiness."


Soothing Eye Lotion, £16, Liz Earle


Speaking on the Beauty Full Lives podcast, Holly said she loves an eyeshadow stick when she’s in a rush (which, we’re sure, is often). "Eyeko – which is a really lovely brand – have bought out this eyeshadow stick. I like an eyeshadow stick because I can just wallop it on, smudge it in and you’re done!" she said.

"I'll do a line near my lash line, and then I'll blend it up. But they’ve put a brush at the end of it, which is a really good brush. It’s like a really thick, flat brush and it’s really nice. It’s a really chunky-sized stick; it’s good. I like that very much!"


And for when she needs to look her ultimate best? Holly told Madeleine that she uses a skin perfector: "This is a leg makeup but, to be honest, I would never wear it in real life. This is for the telly. Everybody thinks I wear fake tan but I hate fake tan! Never been able to get on with it. I'm always linked to different fake tan brands and it's nonsense because I've probably had three fake tans in my life. But this leg stuff, I really like it. If I'm wearing a skirt on This Morning, sometimes I put a bit on my legs just to even the tone out a little bit."


Vita Liberata beauty and body blur, £44.93, Lookfantastic


Holly's the face of Garnier, so it's hardly surprising that she loves its Micellar Water for cleansing. Back in December, she shared a promo post for the brand in which she described the product as "soothing and gorgeous." 


Micellar Water for sensitive skin, £1.99, Boots


Back in 2018, it was revealed by Patsy that the secret to Holly's soft skin is the Pestle & Mortar Hydrate Moisturiser. It's a lightweight, quick-absorbing formula that helps to restore firmness and elasticity, so it's no wonder that Holly always looks so radiant. 


Pestle & Mortar Hydrate Moisturiser 50ml, £43, Lookfantastic


Adds all to basket! 

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

Activate HELLO! alerts and find out about everything before anyone else.