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13 of Holly Willoughby's must-have beauty products

These makeup and skincare buys are the secret to her flawless look

holly beauty
Leanne Bayley
Leanne BayleyDirector of Lifestyle & Commerce
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Holly Willoughby’s beauty routine is one we can all master. While we look forward to seeing what Holly’s wearing every day, we’ve become used to her skin always looking glowing, her hair shiny and perfectly curled - so used to it, in fact, that it’s never crossed our minds to check out her skincare and makeup must-haves. But, while there’s no doubt she’s naturally stunning, the presenter isn’t afraid to admit that she has a little bit of help from some skincare and makeup heroes, too. And the best part? Most of what she uses is affordable.

Here’s Holly Willoughby's beauty routine to try at home...

When Holly Willoughby posted a photo of herself on Instagram with her face directed to the sun, her skin looked truly phenomenal. We have to know her secret! 

holly willoughby skin sun

Like a lot of us, Holly loves a pamper. When Holly appeared on beauty journalist Madeleine Spencer's Beauty Full Lives podcast, she discussed her must-have beauty buys - and a facial spray was at the top of her list. "This is really nice,” she revealed. "For anyone who wakes up really early in the morning or just sometimes needs a spritz of life, there's this lovely brand called Caudalie – and the product is called Beauty Elixir. It's a spray – I think it's like a spray toner. Anyway, I put it on at work. I get to work, Patsy has got it there and I spritz myself. And I don't know what's in it, but it just zings you! And it's lovely on your skin; your makeup sits really nicely on top of it. I think you can use it after your makeup as well – but I've never done that."

holly willoughby caudalie

Caudalie Beauty Elixir, £28.40, Feel Unique


For her Dancing On Ice hosting gig, Holly's makeup artist Patsy often shares the creams she uses to prepare the blonde beauty's skin. For the most recent show it was a cult classic; Kate Somerville's Total Repair Cream. 

holly willoughby kate somerville

Perfected in Kate’s Hollywood skincare clinic for over a decade, this anti-ageing cream brings together top hydrating ingredients that plump and replenish with deep moisturisers that firm, smooth and restore. In just one week, you’ll see improved texture and firmness with diminished fine lines and wrinkles.

holly willoughby total repair

Kate Somerville Kateceuticals Total Repair Cream, £105, Cult Beauty


Patsy also has a great hack for ensuring Holly looks bright-eyed in the morning! She revealed on Instagram: "My favourite eye product is Liz Earle's Eyebright," and advised people to "keep in the fridge and apply to pads to the eyes pre-makeup." She added: "It's a morning magic wakeup product." SOLD! 

Holly also raved about the de-puffing eye product, saying: "I put it on two cotton wool pads and then I just hold them on my eyes for about 30 seconds. I feel like it just takes down that redness and that puffiness."

liz earle eye bright

Liz Earle Eye Bright Soothing Eye Cleanser, £16, LookFantastic


During the first major lockdown, Holly had to bid farewell to her glam team and do her own makeup for presenting This Morning. She was a trooper though, and thankfully, she proved to be quite the pro at doing her own makeup - as well as dying her own hair. Is there anything this woman can't do?

VIDEO: Holly Willoughby doing her own hair and makeup for work

When she did her own makeup, most of the time she opted for a glowy base, bright eyes, a hint of colour on the cheeks and a pop of colour on the lips. 

holly willoughby glossier

Holly posted a photo of herself on her Instagram Stories using a Glossier Vinylic Lip colour in Casino which is described as a brilliant orange. The clickable pen is ideal for the TV star who probably gave herself a little top-up in the ad breaks. 

glossier lips

Vinylic Lip, £14, Glossier


If she's not going for a statement lip, she likes a barely-there sheen. Holly once said: "This is a really lovely product I first discovered at the NTAs. I was wearing this pink dress and we wanted something quite neutral and Patsy, it was her find. It's Burt's Bees. And I love Burt's Bees anyway because it's really lovely and natural. So she bought in this lipstick and it's my favourite one is called Blush Basin. And it's got loads of shea butter in it, and it just feels like a lip balm with colour in it. It's just the nicest lipstick, it doesn't get stuck on your lips."

new burts bees

Burt’s Bees 100% Natural Satin Lipstick, £9.99, Amazon


In fact, it's the 40-year-old’s makeup artist, Patsy O’Neill, who has given Holly a love for beauty. The makeup artist often shares the products she uses on Holly for her TV slots and her evening events. For the 2020 NTAs she revealed Holly's glowing, dewy skin was a cult foundation from makeup brand SUQQU. The extra rich glow creme foundation is infused with moisturiser for ultimate healthy-looking skin, and you can pick it up from Selfridges now.

suquu foundation

Suqqu Extra Rich Glow Cream Foundation, £68, Harrods


And it's not the only product from the brand Patsy loves for Holly. She also revealed that she regularly uses SUQQU's serum primer before foundation for a flawless complexion.

suqqu primer

SUQQU Treatment serum primer, £42, Selfridges


Patsy switches things up most days - but we noticed there was one look in particular that Holly loved. For an episode of Dancing On Ice, Holly wore. a gorgeous yellow dress and to compliment, Patsy opted for a touch of By Terry's CC Palette in Sunny Flash. This is a cult classic and is known for giving the skin luminosity.

by terry cc

By Terry Cellularose Brightening CC Serum, £61, Space NK 


Holly loves a bold lip, and she often dons Lavera’s Pink Orchid shade to film This Morning. Made with organic rose, mallow, and lime blossom, this creamy formula makes for a silky smooth finish.


Lavera Pink Orchid lipstick, £10.71, Amazon


During Holly’s time presenting I’m A Celeb… she faced early start times, and Patsy revealed that they tackled tired eyes with the Eye Caffeine Solution by The Ordinary.

ordinary caffeine

The Ordinary caffeine solution 5%, £6.10, Lookfantastic


She’s also a fan of the brand Hourglass Cosmetics and uses the blushers and lipsticks for events. 

hourglass lipstick

Hourglass Confession Ultra Slim High-Intensity Refillable Lipstick, £33, Feelunique


Speaking on the Beauty Full Lives podcast, Holly told Madeleine that she uses a skin perfector: "This is a leg makeup but, to be honest, I would never wear it in real life. This is for the telly. Everybody thinks I wear fake tan but I hate fake tan! Never been able to get on with it. I'm always linked to different fake tan brands and it's nonsense because I've probably had three fake tans in my life. But this leg stuff, I really like it. If I'm wearing a skirt on This Morning, sometimes I put a bit on my legs just to even the tone out a little bit."


Vita Liberata beauty and body blur, £44.93, Lookfantastic


Holly's the face of Garnier, so it's hardly surprising that she loves its Micellar Water for cleansing. Last year she shared a promo post for the brand in which she described the product as "soothing and gorgeous." 

micellar water

Micellar Water for sensitive skin, £5.99, LookFantastic


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