It's that time - the time when us parents (or grandparents) leap into action to snap up this year's top toys before they sell out for Christmas. It always reminds of the festive film Jingle All The Way, where Arnold Schwarzenegger plays a Dad desperate to get his hands on that year's must-have toy for his son. Since we don't want to end up in the same boat, we've narrowed down the best toys from this year's top toy lists so you know exactly which toys are top of children's wish lists.
As a mother to a six-year-old, I know that this is peak Christmas list making time, and my daughter has already sent her Christmas wish list to Santa. From Amazon to Argos to John Lewis, there's a host of toys that are tipped to be on every kids' Christmas list from the interactive to the imaginative and those from the popular kids' TV shows too.
I've always found knowing what to buy a child, even my own, a minefield as there's so much choice. It's also hard for grandparents, friends and family who wish to buy toys and want to buy off-list - which is why these top toys lists are priceless.
And we're making toy shopping even more simple for you by giving you ALL the key trending toy lists from retailers and brands for 2025. This is your quick fire cheat sheet to the top toys you need to know.
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What are the top toy trends for 2025?
Looking at the trending toy lists, the nostalgic toys reign supreme, just like they did last year. Sylvanian Families, Hot Wheels and Polly Pocket are huge among kids right now while toys from top TV and gaming characters including Gabby's Dollhouse, Minecraft and Wicked are unsurprisingly topping the lists.
Sylvanian Families, first released in 1985, have made a huge comeback
I spoke to Mark Austin, Sales Director for Toy World who is a man in the know when it comes to toys. He revealed: "The western world is becoming more and more inspired by Eastern trends and brands and therefore the big trend right now is the Asian Blind Box craze. Trading cards continue to thrive with Pokemon releases continuing to sell-out in record time as we approach the 30th anniversary in 2026.
"And TV and Movie merchandise is having a strong year, Bluey in-particular is captivating both children and adults alike still." He also revealed that one of the top stocking fillers for 2025 is the TY Beanie Bouncers. "They're flying off the shelves, I was told." Victoria Kay, Head of Buying and Merchandising at Hamleys, agrees: "They’ve been building steadily all year to a point now where they’re a full-on craze. They work because they represent uncomplicated fun: a timeless toy – reimagined. They are simple – no tech, no instructions — just bounce and laugh."
Interactive toys were big news last year and are still topping the lists for 2025. The Bitzee, last year's Christmas smash hit, has had a hamster-esque makeover and Little Live Pets have introduced plenty of new toys to their ever popular range, from the hilarious Gotta Go Giraffe-Gigi to the sweet Mama Turtle and Baby Surprise.
The John Lewis top toys list includes Sylvanian Families, a new Uno game and a classic Steiff bear
Classic toys including LEGO and Barbie continue to be popular, but with a twist - LEGO and Minecraft are a toy match made in heaven, while Barbie's collaboration with Play-Doh is already trending ahead of December 25. Creativity inducing toys prove big among girls, including the stylish slime Gui Gui Shimmer Deluxe Duo Pack and Build A Bear Stuffing Machine, the chance for kids to make their own plush at home. Speaking of plushies, it's Jellycat that gets everyone excited and their new Christmas range includes a Letter To Santa, Snowglobe and Hot Chocolate.
Screen-free devices like the YOTO are still big, with new character stories like Paw Patrol and Gabby's Dollhouse. And you can't ignore the rise of the Fuggler, the strange little furry creatures that kids love with characters like Spongebob.
How are the top toys chosen?
Retailers like Amazon, John Lewis, Hamleys, Target, and Argos make it easy with their annual Top Toys lists, revealing the toys that boys and girls are most asking for each year.
The brands look at current trends, in both entertainment, lifestyle and what's selling in store, to pull together their top toy recommendations. Toy Expert and Buyer at John Lewis, Alan Wright explains that the high street retailer aims to "make sure there’s something for all children - both big and small, and that every product will provide hours of enjoyment."
Of course, shifts in kids' TV and film viewing often shapes a top toy list, with the year's top movies and television shows featuring heavily within.
While we reference the top toys list from each retailer or brand – which have been selected by toy experts, including test panels made up entirely of children – we may not have included all the toys from the full lists, if the toys are getting bad reviews, for example, or if they're sold out.
For our edit, we've created a comprehensive list to help you select the toy gifts the children in your life will love. Considerations include:
Price: We've included toys from various price points to fit with every budget.
Trusted brands: You'll only find toys from well-known and dependable retailers and brands.
Popularity: We're focusing on the types of toys that are trending right now, as well as the toys that have proven consistently popular with HELLO! readers both currently and in past seasons.
Bitzee was a winner last year, topping the must-have toys lists across the UK and US as a Tamagotchi-style toy for kids today.
The latest toy from the brand is a sweet hamster ball, that lets you pick up and roll the hamster around while being able to see it from all angles - it's the next best thing to having a real-life furry friend.
"Last year my daughter begged Santa for a Bitzee and this is top of her list for 2025. Think endless fun that they can take on the go, and teaches them to care and nurture for something," Carla Challis, HELLO! Commerce Editor.
Already trending on various websites is the LEGO Minecraft The Creeper, a mash-up between two of the most trending toys of the moment.
Featuring four movable legs and a poseable head, the head opens up for a special surprise. If you have a Minecrafter in your midst, get this before it sells out.
Creative kids will get a kick out of this tablet that blends screen time with creativity, as children can draw, design and then instantly print their creations.
Every kitchen has one, so surely every play kitchen needs one too? This wooden air fryer is trending on John Lewis and it's such a sweet gift for a little one, complete with wooden drumstick and chips for them to "cook up" for you.
"My son, who will be two by Christmas, loves helping me out around the house. He comes up on his toddler tower to help me prepare food so this mini air fryer is right up his street. It's perfect for role play and I love the fact it is wooden too!," Rachel Avery, Homes Editor.
Gabby's Dollhouse is still big news for the early years, and this collaboration with Polly Pocket is the sweetest compact.
Shaped like Gabby's Dollhouse, it has a glitter shaker feature on the roof, moving features like a cat-a-vator that slides to visit each room, and a bed that flips up to reveal surprises!
Who doesn't love Bluey! And they'll love exploring this playset supermarket, with three levels to discover. Each one has fun features to discover, and there's even a real working escalator.
Kids will love using the working intercom to bring their favourite show to life.
Slime, but make it beautiful. This deluxe slime kit is bright, shimmery and incudes two exclusive iridescent slimes. There's also gems, crystals and little slime bears to make it even more cool.
Hot Wheels City Ultimate Dragon Hauler Toy Vehicle Playset
The Hot Wheels Ultimate Dual Dragon Transporter doubles up on the dragon action with two dragons that eat, launch, race and store Hot Wheels cars - so it's not only a toy, but a handy storage container too!
It can also release 2 vehicles into the launcher, then send them racing down side-by-side tracks.
"My son loves Hot Wheels and it’s such a nostalgic toy as my brother used to play with them when he was a boy too! Any motor fan would love this as it has so many pieces to it - hours of fun guaranteed, away from the dreaded screen," Laura Sutcliffe, Fashion & Beauty News Editor.
This at-home build a bear stuffing station is just like the real thing. Comes with two bears to make your own, plus accessories, birth certificates and those all important hearts to include.
"I never know what to get my young nieces but this peeked my interest as it's something creative they can do together, and have a keepsake afterwards too," Hollie Brotherton, Luxe & Commerce Editor.
Batteries required: 3x AA batteries (not included)
Football mad kids? This will take their training to the next level, as they can practice volleys and overhead kicks, or master their control and heading technique.
"My boys play football non-stop and I've already pre-ordered this for them for Christmas - I know it'll be a hit!", Tanya Philipson, HELLO! Style & Commerce Director.
Sylvanian Families are having a major resurgence. Selfridges have chosen the entire Sylvanian collection to feature in their top 10 list (and they've just launched an in-store pop-up) and John Lewis have placed the Skytop Fairy Castle on their top 10 toy list.
"My daughter is a big Sylvanian fan, and I've got this for her to go with her collection. It's adorable, with whimsical touches like the Flower Fairy and the Chocolate Rabbit baby in a fairy costume, and a fairy stand to make the Flower Fairy 'fly'!," Carla Challis, Commerce Editor.
Artists will love this novel way of creating a masterpiece, using fluffy paint which creates 3D art. The kit comes with 6 surprise deco bags filled with charms to personalise the artwork, along with plenty of blank sheets of paper. Handily, the whole thing is housed in a neat and tidy 'studio' with compartments.
Dubbed this year's family favourite, the aim of the game is to be quiet to win this game. Players are given a host of tasks to complete without making a sound and alerting the microphone.
"This is going to be such fun for the whole family come Christmas," Kath Robinson, Special Projects Editor.
The craze for hatching toys is going nowhere, and the latest blockbuster to hit the toy market is this Jurassic dino egg, which hatches to reveal your very own pet dinosaur.
The interactive dinosaur makes sounds, can be trained (if you're a master dino trainer) and provides hours of fun.
From tales of Harry Potter to mindful music, baby tales and more, the YOTO screen-free audio player can be taken on the go for adventures wherever they may be.
What's even cooler are the blank cards, where parents can record themselves reading a story or saying bedtime affirmations. Endless fun, minus the screen.
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