Cast your mind back to Fashion Month, because we're about to get ahead in the beauty department.
The SS24 runways delivered range, that's for sure. Enchanting roses, waist-cinching corsets, gothic bows, Olympic-standard metallics and the return of the peplum, all in the same breath.
But which accompanying hair and makeup looks are on the rise?
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Trend prediction is not an exact science, after all, who knows what 2024 will bring? But both examining search interest data and putting the shows under the microscope will give us a strong indication of the bumper crop of beauty trends to come.
Trailblazer Beauty Pie has released its annual report, comparing Google search volume over the past six months (April – September 2023) against the previous six-month period, in effort to establish which trends are gaining momentum.
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Taking top spot is the Scandi Hairline, up by +6,748%. A soft, brighter gradient to frame your face is officially here to stay. The runners up pay tribute to our obsession with food & drink-related aesthetics, with Cherry Cola Lips (+2,215%), Chocolate Milk nails (+1,350%) and Espresso Makeup (+679%) following closely behind. Mouth-watering manis, coffee-hued liner and juicy, berry lips are going absolutely nowhere, and we're here for it.
Hello! Fashion shares the beauty trends to have on your radar for 2024:
Scandi Hairline
Inspired by Scandinavian cool-girls, this colour technique involves lightening the baby hairs around the hairline and forehead. Stylists achieve it by separating out the soft hairs with a fine comb and applying a lightener. The effect brightens the face, giving the appearance of a gorgeous, sun-kissed blonde look.
Cherry Cola Lips
Steeped in nostalgic charm, this smash-hit lip trend draws inspiration from the colour of fizzy cherry cola. The look involves lining your lips in brown, followed by a swipe of burgundy red lipstick, and topping it off with a slick of gloss, leaning into the contrast between the wash of red and the earthy brown.
Espresso Makeup
Soft, dusty brown tones have dominated this summer, and we have Latte Makeup to thank. Embrace richer, moodier browns for autumn and winter by taking your cues from your caffeinated pick-me-up. Accentuate your eyes with espresso-hued liner along the lash line for maximum impact.
90s Nostalgia
© GettyIt's giving future footballing legend, and honestly, we're here for it. Nostalgia was in the air at Helmut Lang where models graced the runway in zig-zag hairbands, and we even spied some slender, black versions at Tibi.
And there's more. Turning back the clocks with a retro bob is apparently the subject of much internal debate. "'Should I, should I not... cut my hair in an asymmetrical short bob?' This has been the most frequently asked question on both my personal and brand's Instagram," reveals Parisian hair guru and founder of Blab'hair Noa Souffir. "I suspect the Beckham documentary will have long-lasting effect in 2024."
Glassy Side Partings
© GettyDeep side partings are on the up, with clean, gel-slicked styles having emerged as one of SS24's key hair trends. There is scope for experimentation – smooth, holiday-esque hair (brushed back, then to the side) à la Valentino, or starker, more clear-cut parting lines at Hermès – but the finish is clear: high-shine or the highway.
Get Red-y
© SpotlightFiery red dominated the AW23 runways, and it appears there's more where that came from. The striking hue is set to run over into spring, but in plusher, deeper tones. This was reflected in next season's beauty looks, including jammy-effect cherry lips at Gucci.
Raise The Barre
© SpotlightGreat news for Miu Miu pump enthusiasts: Balletcore is still gaining momentum. Shiny, saccharine ribbons have been jeté-ing into hair looks, but this criss-cross braided bun, spotted at Christian Siriano, takes top spot. Poise-packed braided updos also featured heavily at Alice + Olivia, so it's time to brush up on your skills.
Siren Splendour
© SpotlightJason Wu's shipwreck-themed show was giving major submersion. Wet-look finger waves alongside fresh, glossy skin created a certain mythical, Siren-like ambience, whereas at Anna Sui, pops of aqua-hued shadow and pretty curls elevated the Mermaidcore trend to new, more calculated heights.
