Skip to main contentSkip to footer

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

Name us a supermodel who hasn't ventured into the beauty landscape – yep, we're struggling too.

After carving themselves out as runway royalty, it seems that the most natural next move is to put their beauty tips and tricks learnt from backstage to good use with the creation of their own brands. 

Kate Moss' Cosmoss, Rosie Huntington-Whiteley's Rose Inc, Georgia May Jagger's May Botanicals and Miranda Kerr's Kora Organics, the list of model-helmed brands is ever-growing, and the latest celebrity to reveal her offering is Bella Hadid.

View post on Instagram

Last year, Bella was announced as the face of Charlotte Tilbury, but after parting ways with the cosmetics giant, the 27-year-old has launched her very own line of fragrances named Orebella. 

What is Orebella?

Ahead of its official launch date on 2 May, Bella finally revealed that Orebella is a fragrance line consisting of three perfumes, explaining in an Instagram post shared with her 16.1m followers that the brand is set to offer "the first intentional skin parfum".

Three gemstone shaped Orebella fragrances© Instagram / @orebella
The debut launch consists of three gemstone shaped fragrances

When it comes to the formula behind each Orebella fragrance, Bella has ensured each one is alcohol-free, bringing hydration to the skin rather than drying it out - the effect some alcohol-based fragrances can have. These fragrances also feature a "bi-phase formula" which is shaken to mix and activate the essential oils.

On the Orebella website, Bella explains her journey and why she specifically chose to focus on scent: "For me, fragrance has always been at the center of my life—helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me."

Bella Hadid in Orebella campaign imagery © Orebella
Bella's already teased us with stunning Orebella campaign imagery

"It made me feel safe in my own world. Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes—both physically and mentally—it became something that was more overwhelming than calming to me. That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me."

READ: These are the best summer 2024 holiday scents

RELATED: Would you wear perfume to bed? We investigate the bizarre TikTok beauty trend

What do Orebella fragrances smell like?

Although we're yet to try samples, we've decoded the fragrances notes of each scent to help you decide which might be your favourite scent.

Orebella Salted Muse Parfum© Orebella
Orebella Salted Muse Parfum

First up, is Salted Muse Pafum. Housed in the turquoise bottle, it's cited as a woody marine scent that contains notes such as sea salt, pink pepper, olive tree and cedarwood.

The sea-inspired scent is an "ode to nostalgic emotions that leave you breathless like the crashing waves of the sea".

Orebella Blooming Fire Parfum © Orebella
Orebella Blooming Fire Parfum

In the golden bottle is Blooming Fire Parfum, described as a warm floral fragrance it features notes of exotic monoi flower, jasmine, patchouli and bergamot.

According to Bella, this scent is a "homage to freedom and dreaming of endless possibilities under the sun".

Orebella Window2Soul Parfum© Orebella
Orebella Window2Soul Parfum

Dressed in pink is the uniquely named Window2Soul Parfum, a sheer floral. Its properties include classic rose notes, jasmine and fresh zingy lemon grounded with tonka bean.

Bella suggests she was inspired by all the "powerful women" in her family, including their "pure, eternal love that blossoms like an endless garden".

Bella also shared some behind the scenes images of the creation process showing us snaps of her testing fragrance notes and explains that the brand has been in the works for five years. According to the model, "The Orebella world is my soul. This world is who I am. This world offers the opportunity to bloom and grow, with the most perfect imperfections. These scents are a blending of my past, my present, and my future."

View post on Instagram

MORE: Bella Hadid's new favourite mini skirt is under £30

READ: Hailey Bieber's 'genius' accessory is a tech-beauty crossover and we're in awe 

The fragrances are scheduled to launch on 2 May on the Orebella website, and for those wanting to get a head-start, if you sign up to the waiting list you can get an "exclusive gift" at the launch. We can't wait to give them a try, Bella.