Emma North
Freelance contributorEmma is an expert on all things hair, makeup and skin-related; there's not a foundation she hasn't tried. When not writing about beauty, you’ll often find her trying to sneak into London's top restaurants or trawling the Beauty Halls of Harrods.
Recent articles from Emma North
How to make your manicure last longer, according to a celebrity nail artist
We got the inside scoop from Iram Shelton on how to make your manicure go the distance...
The best blow dry bars in London, tried & tested
Check out our favourite London blow dry bars for the ultimate hair pick-me-up...
'Ozempic Face': The new cosmetic concern you should be aware of
The diabetes drug may help shed the pounds, but for some an unexpected consequence is sagging skin...
Winnie Harlow just stepped out in this season's hottest hair colour
The model looked incredible at an event in New York City
Hailey Bieber's new Rhode Pocket Blushes are so dreamy
The mum-to-be spent two years developing the formula
Milk is the skincare ingredient taking over, here's our pick of the best products
The Ancient Egyptians were on to something...
The 5 best mobile beauty apps to download now
Keep beauty treatments in your pocket with these utterly brilliant apps from Secret Spa to Ruuby
Hailey Bieber just revealed her entire 'peachy beachy' summer makeup routine
She's redefining pregnancy glow with this GRWM
Hailey Bieber's blossom nails are the prettiest spring manicure idea
Fans think Hailey's hinting at a gender reveal too...
Rita Ora debuts incredible mermaid hair ahead of her latest single release
The singer's waist length waves are trending for summer 2024, here's how to get the look
Kelly Rowland's cobalt blue eyeshadow is this summer's hottest makeup trend
The singer delivered a masterclass in colourblocking
We found Francesca Bridgerton's exact blush and highlighter from season three
The cheek colour went viral for its glowy finish
90s-style ultra-thin brows are making a beauty comeback
We're waving goodbye to bushy brows
How to recreate Rosie Huntington-Whiteley's incredible Cannes hairstyle
Rosie's actual hairstylist talked us through that incredible 'do
Why you should leave your haircut to a professional and ignore what TikTok is saying, according to a beauty editor
It's tempting to give yourself a trim but this expert warns against it
Hailey Bieber’s blush pink 'gender reveal' nails are set to become 2024's key manicure trend
Currently booking our next mani appointment...
Alexa Chung's no makeup look is a breath of fresh air for spring
Alexa's jumping on the no mascara trend
As a beauty editor, this is why masseter Botox is the one treatment I won't go without
A snatched jawline is just one of the benefits
A dermatologist explains why you shouldn't be skipping body care
For glowy skin in a sundress, a body care routine is essential
Backstage Beauty: Getting ready for the BAFTA TV awards with Frankie Bridge
'The Saturdays' singer and television presenter matched her gown to her makeup in this season's hottest colour
The unsexy skincare products everyone needs, according to TikTok
It's not all about looks... these functional, not-especially-glam skincare products are seriously great
Rita Ora reveals the unexpected inspiration behind her outré Met Gala beauty look
You'll never guess the singer's inspiration
Michelle Williams debuted 'French new-wave angel' makeup at the Met Gala
The inspiration was "ethereal but with an edge"
Lily James' Met Gala beauty look is perfect for modern brides
The actress channelled modern bridal beauty
Meet Ruuby founder Venetia Archer, the woman revolutionising at-home beauty treatments
On-demand beauty services are here to stay
Everything you need to know about Bella Hadid's new beauty brand, 'Ôrəbella
The supermodel finally shared details of her new beauty venture
Rita Ora stuns in a nude strapless corset and sheer gloves at her Typebea launch party
The singer attended the London launch of her new beauty venture
Rita Ora unveils fresh, bouncy hair update for the London launch of her beauty line
Our summer hair inspo is coming directly from Rita
The Baroque bob is the old money hairstyle set to take over this summer
It's giving old money and high glamour...
Bella Hadid takes us behind the scenes of her new beauty brand Ôrebella
This is Bella's first venture into the beauty space
I tried Hailey Bieber's favourite perfume and a stranger asked me out on a date
H! Fashion's Deputy Beauty Editor tried the famed face's favourite perfume and it's now her 'signature scent'
Beyoncé reveals her exact haircare routine - and it may surprise you
Bey walked us through her extensive Cécred washday routine
What is the secret to long-lasting summer makeup?
Celebrity makeup artist Naoko Scintu reveals her top tips
Did Kylie Jenner just pioneer a new blush shade?
Blush is back and Kylie's turning it brighter than ever...
Would you wear perfume to bed? We investigate the bizarre TikTok beauty trend
This unusual way of wearing fragrance is taking off
Rita Ora just brought back this classic '50s housewife' hairstyle
The singer celebrated the launch of her new haircare brand in Australia
Zendaya just made flyaways 2024's chicest hairdo
The actress has served looks throughout her Challengers promo tour
Meghan Markle's super sleek bun gives Sofia Richie's signature style a royal makeover
The fashionable royal attended an evening dinner with husband Harry
How to stack and style your earrings the right way, according to the experts
Curate your own layered piercing combinations with these pro styling tips
Angelina Jolie just debuted a statement red lip that's perfect for summer 2024
The actress looked sensational at the premier of Broadway musical The Outsiders