Beauty
Fragrance
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'Me-time' scents are the new evening fragrances – but they have nothing to do with seduction
Perfume just got personal, with a new wave of fragrances designed to be worn at night taking over our bedside tables
How to choose your perfect wedding day perfume – and it's nothing to do with what your partner likes
How to choose the perfect wedding day perfume; from finding your signature scent to making it last a lifetime
Prince Harry described Princess Diana's favourite perfume as 'like LSD' – what does it really smell like?
Princess Diana's favourite fragrance turns 50 this year. Does the iconic scent stand up to the test of time? We tried Van Cleef & Arpels' 'First' to find out
What is 'halo scenting'? The fragrance trend changing how we how we wear perfume in summer 2026
Approved by Jessie Buckley, halo scenting is the new was to wear fragrance this summer, for a soft, subtle scent
Do You Need An Emotional Support Scent?
Neuroscents are the functional fragrances designed to alter your mood. On national fragrance day, which one will benefit you the most?
8 best new perfumes for women over 40: The talked about fragrances for spring
On the hunt for a women's perfume for you or a loved one? We've got the new perfumes to shop right now for the special lady in your life.
These date night fragrances get compliments without fail
HELLO!'s Beauty Collective shares the date night perfumes that everyone finds irresistible
I always buy perfume for the women in my life - here's what to consider when you're Christmas shopping
Josh Osman shares a foolproof guide to choosing the perfect perfume gift for friends, girlfriends and family members
7 party dress fragrances guaranteed to get you compliments this Christmas
Choose your party season perfume wisely…
Your grandma's perfume is back in style – here are 9 trendy old-school notes
Discover how your grandmother's favourite fragrance notes are going from old fashioned to trending - these are the classic 'Old Lady' scents to look for
This cult-loved fragrance is making a comeback after seven years
The musky scent, which was first launched in 2018 but has since been near-impossible to get hold of, is perfect for autumnIn partnership with Kayali
This mouthwatering unisex perfume is perfect if you love a woody scent in autumn
Reviews say that the fragrance has a "salty breeze, soft woodiness and light earthiness that makes it incredibly refreshing and unique"
The 17 most luxurious perfumes to gift in 2025, tried and tested
These scents are totally worth the splurge…
Why have I suddenly started craving vanilla scents in midlife?
After decades of indifference towards vanilla scents, HELLO!'s contributing Head of Beauty, Cassie Steer, discovered that perimenopausal hormones could be the reason for her shift towards indulgent scents
Beauty editors are all obsessed with this early 2000s perfume
Our olfactory preferences have seen a huge shift back towards the early 2000s – are you on board?
Beauty Breakdown: Jouissance Founder Cherry Cheng on erotic perfume and subverting scent norms
The founder talks everything from perfume taboos to makeup-must haves
Forget 'heavy perfumes' - this subtle scent trend is everywhere this summer
Skin scents and transparent scents are trending this season
The best smelling deodorants that double up as a perfume - tried and tested
Searching for luxe, naturally scented deodorants? These are the ones worth adding to your cart
How to smell different from everyone else this summer - from £10.50
Beauty Collective
'Ôrəbella has finally launched in the UK - but is it worth the hype?
The H! Fashion team put Bella Hadid's fragrance line to the test - here’s what we really think
The tuberose perfume that got me chased down the street - and has Rosie Huntington-Whiteley’s stamp of approval
If you're on the hunt for a signature scent, consider this alluring fragrance
EXCLUSIVE: Mona Kattan on reinventing Kayali: 'Whenever I feel like I'm running away from something, I try to lean into it'
Mona Kattan exclusively talks to H! Fashion about her fragrance empire and how to be a successful women in business"Joy is very powerful": Angèle talks stardom, mantras and her go-to fragrance
As the muse of the new Chanel Chance Eau Splendide fragrance, Angèle opens up to H Fashion...
6 beauty products the H! Fashion team have used until the last drop
Our editors reveal the beauty-shelf must-haves that they are loving down to the final smidge...
Why I share perfume with my mum
Beauty Collective
Millie Bobby Brown launches new fragrance in pink knit underwear-and-tights combo
The Florence by Mills founder announced her 'Soft Girl' body mist in a playful yet bold way...
Why Kayali's Fleur Majesty Rose Royale perfume is replacing my go-to date night scent
H! Fashion's beauty writer, Aaliyah Harry, got an exclusive first test of Mona Kattan's new fragrance and shares her honest thoughts...
This fragrance is the 2025 beauty launch I'm most excited about
It's been a busy year for beauty already, but the best is yet to come
17 people on the fragrance they were wearing when they fell in love
From teen sweethearts to midlife love, these are the love-inducing scents to know
7 luxury winter perfumes with warming scents
Discover our luxury fragrance edit for scents that evoke warmth and festivity
Bella Hadid reveals her ultimate perfume layering combo
If you want to smell like the Givenchy supermodel keep reading ...
The H! Fashion team share their beauty favourites of 2024
The editors reveal the beauty-shelf heroes that saw them through this year
Dolce & Gabbana launches new unisex fragrances - here's everything you need to know
Treat them to a festive fragrance this Christmas
Katy Perry reveals her go-to perfume and it's exactly what I imagined
"It’s a gourmand fragrance that’s very soft and sensual."
This autumn perfume just became my signature scent
HELLO!’s Beauty Collective shares their favourite fall fragrances for the ultimate cosy vibes
The TikTok perfume everyone is raving about is selling fast
It smells divine!
I always match my perfume to my outfit – am I the only one?
If you don't have a signature scent, how do you pick which perfume to wear each day?
Bella Hadid wears daring diamond lingerie set to announce "most special" brand update
The supermodel shared news of a new launch for her fragrance brand, Orebella
My first ever fragrance: HELLO!'s Beauty Collective share the first perfumes they ever bought – cue instant nostalgia
And would they still wear them today?
Courteney Cox poses with stunning daughter Coco in new celebratory photo
The Friends alum shared some exciting news