Two models pose on a beach wearing butter yellow swimsuits

Chic swimwear trends to have on your radar in 2025

From minimalist styles to crinkle fabric and pops of colour, give your swimwear an upgrade this season

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Fashion Features Writer

Updated: April 10, 2025Apr 10, 2025, 4:04 PM GMT+1

As summer approaches and our holidays are booked, we can’t help but let our minds wander to beach days with a cocktail in hand, especially considering the current blue skies flooding the British capital right now.

When it comes to summer styling, embracing bold colours and funky prints is always a good idea, and that shouldn't stop at your swimsuit.

What are the swimwear trends for 2025?

According to Google Search, last month, there were 1.1m searches for 'bikini' in the UK and 1.3m searches for swimsuits, while the past week has seen a 15% increase across all swimwear categories.

Two models float in crystal clear blue ocean water wearing bikinis

Lizzie Stephens from Boux Avenue, who has just launched a new range of swimwear, has taken a deep dive into the trends for 2025, all of which are seriously chic.

Monochrome Obsession

A model poses on a white sandy beach in a black and white swimsuit with a large rafia hat covering her face — Black and white will forever be in fashion

This year, we’re seeing a surge in minimalism when it comes to swimwear. Opt for plain styles in neutral tones, or for a piece with added interest, go for a contrasting binding which is simple yet impactful. "Simplicity speaks volumes, and the monochrome trend strips it back to amplify impact, offering a look that’s polished, effortless, and undeniably timeless. Offering sculpted silhouettes and that quiet luxury edge your summer wardrobe craves."

Crinkle Fabric

A model for Hunza G poses on the beach in a green one piece swimsuit — Hunza G are synonymous with crinkle fabric swimsuits

Forever a fan favourite amongst those in the know, crinkle fabric swimwear is a comfortable, forgiving textile that looks luxe while remaining flattering. "The rich-textured fabric automatically elevates your swimwear look, making it look more luxurious and effortlessly chic."

Pops of Print

A model poses in a stripey bikini infront of a beach house for Triangl — Stripe pattern is a SS25 must

Summer is the season to really embrace colour and OTT printed pieces, and if you can’t on holiday, when can you?! If florals aren’t your thing, opt for more fun, quirky styles. Think postcard prints, stripes, fruit or a colour block.

Buttery Yellow Goodness

A model lays on a deck chair in a butter yellow bikini — Butter yellow is by far the most notable colour of the season

Without a doubt, this season's most loved colourway, buttery yellow tones, are transcending from workwear and glamourous gowns to bikinis and wardrobe basics. A flattering colourway that suits every skintone, the soft hue will be everywhere on the beach for SS25.

A Cheeky Cut Out One Piece

A model poses in a milk bath wearing a cut-out swimsuit from christopher_esber — Cut out options also make great bodysuits for the summer months

A cheeky cut-out is perfect for those who want a touch of fun without being on full show. "They add a fun and playful side to swimsuits by offering more skin on show. Some styles can also provide the illusion of curves to leaner figures."

Shimmer Swimwear

A model poses on the beach in a shimmery blue bikini from Away that Day — Shimmery fabrics aren't limited to party dresses

For times when you've planned a whole day at the pool with a swim-up bar, why not go all out and shimmer under the UV rays? "Shimmer fabrications are perfect for those pool parties, making your swimwear party-ready thanks to its natural shimmer."

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