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best breast cancer buys for 2024© Estee Lauder,ghd

Breast Cancer Awareness Month 2024: The brands donating - and how you can support

Our top Breast Cancer Awareness Month buys...

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Leanne Bayley
Director of Lifestyle & Commerce
Updated: October 1, 2024
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In case you didn't know, October is Breast Cancer Awareness Month, and this year some of the biggest brands are supporting those who are battling breast cancer. 

What is Breast Cancer Awareness Month?

Breast Cancer Awareness Month, marked in countries across the world every October, helps to increase attention and support for the awareness, early detection and treatment as well as the palliative care of this disease.

Where can I buy a pink ribbon for Breast Cancer Awareness Month?

We're all familiar with the Pink Ribbon - a globally recognised symbol for breast cancer - it symbolises a fight for a cure and honours each and every one of us touched by the disease. There are plenty of badges and pins that you can buy online.

#TimeToEndBreastCancer

The Breast Cancer Research Foundation was founded by Evelyn H. Lauder in 1993 to fund the most promising breast cancer research worldwide. Its mission: prevention and a cure within our lifetime. The Estée Lauder Companies UK & Ireland has partnered with Breast Cancer Now to create a self-check leaflet that illustrates the signs and symptoms to look out for when checking your breasts. The company aims to encourage all to regularly check their breasts for signs of breast cancer and not to put off visiting their GP if they have any concerns.

When is Wear It Pink Day?

Mark 18 October 2024 in your diary to wear pink. Breast Cancer Now’s Wear It Pink Day is one of the biggest fundraising events in the UK. More information on Wearitpink.org.

How can I support breast cancer charities during Breast Cancer Awareness Month?

There are plenty of brands that are selling products to raise vital funds for breast cancer charities. We've selected some below... 

  1. 1/8

    Jo Malone London

    Jo Malone London breast cancer awareness buys© Jo Malone London

    Jo Malone London Special-Edition Peony & Blush Suede Cologne

    Editor's Note

    Look at how beautiful this is. Jo Malone London is supporting The Breast Cancer Campaign through sales of the  Special-Edition Peony & Blush Suede Cologne 100ml, packaged in a decorative bottle that incorporates the famous Pink Ribbon in its design. 

    Jo Malone London will donate £20 from the purchase price of Peony & Blush Suede Cologne 100ml with a special-edition design to the Breast Cancer Research Foundation® (BCRF) from the start of October 2024 to 31 October 2024, up to a maximum donation of £12,000. BCRF is dedicated to advancing the world’s most promising research to eradicate breast cancer.

  2. 2/8

    ghd

    ghd breast cancer pink collection© ghd

    ghd Pink Collection

    Editor's Note

    Featuring a fondant shade, the new limited edition products and soft touch zip bags are gorgeous to look at, and you can personalise as well. 

    This year to celebrate 20+ years of supporting breast cancer charities with it’s annual pink campaign, which has raised more than $24m for breast cancer charities worldwide, while putting a spotlight on the importance of self checking, ghd are launching their Pink Limited Edition Collection where they will be donating £10 to Breast Cancer Now or €10 to Irish Cancer Society.

  3. 3/8

    Estée Lauder

    Advanced Night Repair Serum Limited Edition Pink Ribbon© Estee Lauder

    Estée Lauder Pink Ribbon Advanced Night Repair Serum Limited Edition

    Editor's Note

    This bottle is a limited edition design and the bottle gets prettier each year. 

    Experience the Estee Lauder Advanced Night Repair serum in a limited-edition bottle, honouring and supporting breast cancer awareness.

    For each purchase of this product, Estée Lauder will make a donation to the Breast Cancer Research Foundation® (BCRF), and 20% of the purchase price excluding VAT, with a maximum donation of £51,916.

  4. 4/8

    Bobbi Brown

    Bobbi Brown breast cancer buys© Bobbi Brown

    Bobbi Brown Proud To Be Pink Crushed Oil Infused Duo

    Editor's Note

    The gloss duo features two hydrating, non-sticky lip glosses infused with a blend of nutrient-rich botanical oils for cushiony comfort and high-impact shine – each wrapped in exclusive power-pink packaging.

    As usual, Bobbi Brown has launched something stunning to support The Estee Lauder Companies’ Breast Cancer Campaign. 

    All the revenue (minus VAT) from this launch will be donated to the Breast Cancer Research Foundation. 

  5. 5/8

    Elemis

    Elemis breast cancer awareness buys© Elemis

    Elemis Pro-Collagen Rose Marine Cream

    Editor's Note

    This is the cream that started it all, reimagined with a calming rose-infused scent. Swoon! What's more, the lightweight gel-cream glides effortlessly onto the skin, leaving a silky-satin finish that is the perfect base for makeup on all skin types. 

    Elemis will be donating £10 from every purchase of the Pro-Collagen Rose Marine Cream to Look Good Feel Better. 

  6. 6/8

    Primark

    Primark breast cancer awareness buys© Primark

    Primark Breast Cancer Awareness Collection

    Editor's Note

    Primark’s third Breast Cancer Awareness collection features 37 products and is made up of two collections; the post-surgery range and the solidarity range. The post-surgery range has been developed with comfort and support in mind and includes specialist underwear, leisurewear and nightwear products. The solidarity collection is specifically for the month of October. 

    Primark has launched a breast cancer awareness campaign, including £300,00 donation to Breast Cancer Now. Customers will also be invited to join in additional fundraising through in-store till fundraising initiative. 

  7. 7/8

    Coach

    coach pink watch

    Coach Ladies Perry Breast Cancer Awareness Watch

    Editor's Note

    The carnation gold tone design features sparkly pink crystal-set markers and a pink leather strap, detailed with the international symbol of breast cancer awareness - a pink crystal ribbon charm.

    COACH has redesigned its Perry Watch to support Breast Cancer Awareness Month, with 10% of the proceeds of the sales of the watch going to the Breast Cancer Research Foundation.


  8. 8/8

    ASDA

    asda tickled pink breast cancer care pyjamas© Asda

    ASDA Tickled Pink

    Editor's Note

    With assorted designs, you've got lots to choose from. Whether you're after pjs, dressing gowns, socks or loungewear. You can feel cosy knowing you helped matters with your purchases. 

    ASDA is working with Breast Cancer Now and CoppaFeel!, to raise vital funds for world-class research, support for those affected by breast cancer and to educate their community of colleagues, customers and suppliers to be breast aware.

How we chose the products for this roundup of Breast Cancer Awareness buys

  • Charity donations: This edit is aimed at raising money for breast cancer awareness charities. 
  • Special edition products: We love the brands who have launched special edition exclusive products for Breast Cancer Awareness Month. 
  • Gifting and self-gifting: This edit is aimed at someone who wants to gift a friend who's going through breast cancer or is a survivor of breast cancer.

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