Let the January sales commence! The sales are taking place all over the internet right now and I've seen some major savings in the winter sales. It would appear that some of the big brands have saved the best savings until now. Here are our absolute favourite sales for 2026.
- Best for all-round sales: Marks & Spencer and John Lewis cater for everyone in the family and the savings are elite. Amazon is also the ultimate sale destination.
- Best for designer deals: Selfridges and NETAPORTER are guaranteed to get you some designer purchases for less.
- Best for beauty lovers: Boots has lots of epic deals on beauty products, as well as LOOK FANTASTIC and Space NK.
How I chose the best January 2026 sales
- Personal opinion: My name is Leanne and I've worked over several shopping events for the past 17 years and would consider myself as a professional when it comes to shopping for deals. All of the deals I've included in the list are ones that I'd shop myself, so I believe they're truly worth spending your money on.
- Variety: Whether you're shopping for clothing, makeup, home items, or fitness equipment to kickstart the new year, I've picked out a range of deals to suit shoppers' needs.
- Price: After Christmas we're all feeling the pinch which means it's important to spend savvy in January. I've chosen a range of price points to suit every budget.
- Trusted brands: The retailers included are in the list not only for their epic discounts, but I've only included brands that I know and love myself.
Happy shopping!
Best of the January sales
1/21
Marks & Spencer January Sale
© M&SEditor's top pick
When 16Arlington collaborated with Marks & Spencer back in Autumn of 2025, it was the talk of the fashion crowd. I kicked myself for not purchasing the shaggy cream coat in the collection, but now I've spotted it on sale - very tempting indeed.
SHOP: Faux Fur Belted Collared Relaxed Jacket, £125 (WAS £250)
M&S' January sale is better than ever before and you get can get bargains on plenty this year. From womenswear to homeware, menswear, kids and even beauty products.
2/21
Selfridges January Sales
© SelfridgesEditor's top pick
I love my Slip silk pillowcases, so they're a great investment buy - especially when you can bag one in the sale. These ones have your initial on - they make great gifts if you want to plan ahead (or self gift)
The Selfridges January sale is always an exciting one to arrive, and this year is no different. You've got deals on womenswear, menswear, home ware, kids and beauty.
3/21
Boots January Sale
Editor's top pick
It has to be something from Estée Lauder - I've spotted Estée Lauder bestselling Advanced Night Repair Serum Gift Set on sale and this will transform your skin over the winter months.
SHOP: Estée Lauder Advanced Night Repair Serum Gift Set, £63 (WAS £95)
Boots has up to 50% off on beauty, gifts, fragrance, health and wellness, and even baby and mothercare.
4/21
DeMellier January Sale
© DeMellierEditor's top pick
Everyone needs a classic black crossbody bag and the 'Paris' is an excellent addition to your closet. The versatile bag features a trunk-inspired gold lock and is roomy enough for the essentials.
SHOP UK: The Paris Crossbody, £345 (WAS £480)
SHOP US: The Paris Crossbody, $440 (WAS $595)
Royal-loved accessory brand DeMellier has an amazing January sale on right now.
5/21
John Lewis January Sale 2026
© John LewisEditor's top pick
The NEOM Tortoiseshell Glass Wellbeing Pod is one of my favourite things I own and this deal is too good not to share. If you purchase on John Lewis - or spend over £75 on Neom products - you get a FREE NEOM Scented Candle to your basket.
SHOP: NEOM Tortoiseshell Glass Wellbeing Pod, £109 (FREE candle worth £38)
Whether you're looking for something for the kitchen, for your wardrobe, a beauty cabinet must-have or an electrical good, John Lewis has it all.
6/21
H&M January Sale
© H&MEditor's top pick
Call it the Claudia Winkleman effect, but every time I watch her on The Traitors, she makes me want a pair of chunky chealsea boots. Thankfully, I've found a pair on H&M with 25% off them.
SHOP UK: Black Chunky Chelsea Boots, £18 (WAS £37.99)
SHOP US: Black Chunky Chelsea Boots, $37.50 (WAS $49.99)
The H&M January sale has lots of deals on womenswear, menswear, homeware, kids and beauty. There''s up to 60% off right now and it's a great time to discover the latest marked-down pieces.
7/21
Amazon January Sale
© AmazonEditor's top pick
Running out of battery on my phone is a 2025 problem because in 2026 I'm going to have a battery pack on me. This one from Amazon looks pretty good, has excellent reviews and the price is great. Sold.
SHOP UK: TRKOY Ultra-Slim Wireless Portable Charger, £18.99 (WAS £32.77)
SHOP US: TRKOY Ultra-Slim Wireless Portable Charger, $18.99 (WAS $32.77)
Amazon has gone to town with its 2026 sale and you'll be hard-pressed not to find a deal or two that will blow your mind.
8/21
Mango January Sale
© MangoEditor's top pick
Brown is seriously trending at the moment, and while I didn't think it was a colour I'd opt for with my outerwear, I think I've been influenced.
SHOP UK: Brown Double Breasted Wool Coat, £89.99 (WAS £109.99)
SHOP US: Brown Double Breasted Wool Coat, $99.99 (WAS $149.99)
Mango is always a great destination when it comes to sale shopping and for January there are some real wow worthy hits.
9/21
Space NK January Sale
© Space NKEditor's top pick
Phlur is one of my standout fragrance brands of 2025 so I'm thrilled to see some of the stars of the range in the Space NK sale. I honestly don't think you can make the wrong choice.
10/21
NETAPORTER January Sale
© NetaporterEditor's top pick
Ooh, so much to choose from. I've had my eye on the Khaite studded belt for quite some time and now I've just seen a perfect lookalike from The Frankie Shop for less than £100.
The NETAPORTER sales don't happen all that often, but when they do, it's a real event! And you've got so much to choose from; designer outfits and dresses, loungewear, skims underwear, designer shoes and cool trainers. Not forgetting cool jewellery and impressive designer bags.
11/21
River Island January Sale
© River IslandEditor's top pick
I have a serious jacket addiction and this January sales edit isn't helping matters as now I'm in the market for a this River Island beauty. It'll look great under a coat right now, but will be perfect to wear alone come spring.
SHOP UK: Brown Faux Leather Croc Harrington Jacket, £22 (WAS £59)
SHOP US: Brown Faux Leather Croc Harrington Jacket, $50 (WAS $133)
River Island has an impressive sale on for January. Shop jeans, tops, dresses, coats and accessories. Not forgetting menswear and kids wear.
12/21
Lululemon January Sale
© LululemonEditor's top pick
I love Lululemon and I have a real love of the Aligne leggings (Meghan Markle is also a fan!). I have my eye on this lilac pair ready for the spring.
The wait is over - Lululemon's famous 'we made too much' sale is back and there are plenty of pieces in the sale to get you excited about hitting your fitness goals in 2026.
13/21
Boden January Sale
© BodenEditor's top pick
Things are selling out fast in the Boden sale - but I am amazed that this Princess Kate-esque fair isle knit is on sale. Christmas may be over but it'll be perfect for the January chill and then it'll be ideal for next Christmas, too.
Princess Kate is a fan of Boden and it's easy to see why. And the January sale is a good one - stock up on stylish new season wardrobe hits.
14/21
Nadine Merabi January Sale
© Nadine MerabiEditor's top pick
I like to use the sales to shop for my future self, and I know this white dress will be incredible in the summer. If you're a bride getting married you'll want to shop some winter white.
The Nadine Merabi January sale is a must-visit if you have some events in the calendar this year. Whether you're getting married, or celebrating a big birthday or have a hen party to attend, be sure to get an outfit to turn heads in.
15/21
Look Fantastic January Sale
© Look FantasticEditor's top pick
The Bobbi Brown face base is a cult-classic for a reason. It's basically a primer infused with glow-boosting vitamins and hydration. Your makeup goes on perfectly with this.
SHOP: Bobbi Brown Vitamin Enriched Face Base, £71.40 (WAS £84)
The Look Fantastic sale is packed with lots of fantastic brands. From Sol de Janeiro to Estee Lauder and so much more. Use code FLASH22 at checkout.
16/21
Aspinal of London January Sale
Editor's top pick
For a handbag that looks chic and goes with everything from evening dresses to everyday tailoring, I love Aspinal's Lottie in soft taupe - and its now half price.
SHOP UK: Micro Lottie Crossbody, £225 (was £450)
SHOP US: Micro Lottie Crossbody, $430 (was $860)
There's a huge sale continuing at Aspinal of London with up to 60% off their coveted handbags, plus an extra 15% added at checkout. The royal-favourite brand is loved by the likes of the Princess of Wales and Zara Tindall.
17/21
& Other Stories January Sale
Editor's pick
If you're shopping for capsule wardrobe pieces you want to wear for years, these real leather boots are a steal. A pair of ankle boots are a staple to wear with jeans and wide-leg trousers through every season.
SHOP UK: Pointed-Toe Ankle Boots, £115
& Other Stories has further reductions on 100s of items this January, from style staples to statement pieces and accessories.
18/21
Reiss January Sale
Editor's pick
It's hard to imagine summer right now but brighter days are coming and this is the dress I want to be wearing. Shop it while it's got £100 off.
SHOP UK: Saskia Asymmetric Draped Midi Dress, £98 (WAS £198)
SHOP US: Saskia Asymmetric Draped Midi Dress, $228 (WAS $345)
A Reiss sale is rare - they don't even do Black Friday - so make the most of their January deals while you can. The brand is loved by everyone from Princess Kate to Meghan Markle, for good reason.
19/21
DUSK January Sale
Editor's pick
The Ascot bed has a beautiful minimalist linen-look style and handy ottoman storage, all for under £250. It's available in multiple colours and sizes.
DUSK is known for stylish and practical homeware that's already affordable, but the January sale has prices slashed even further for a short time. Some items also have an extra 20% off with code JAN20.
20/21
Whistles January Sale
Editor's pick
There's still plenty of time to get wear out of our coat collection and this aviator style jacket from Whistles comes with shearling textures for the cosiest feel. It has a cool oversized fit and zip details.
There are big savings at Whistles, and the brand has just dropped another 15% off all sale items.
21/21
Sephora January sale
Editor's pick
Everyone's favourite hair treatment including mine (and Kim K) is now on sale at Sephora. It's ideal for these winter months when heating and the weather is playing havoc with our hair.
SHOP UK: Color Wow Dream Coat Supernatural Spray, £22.95 (was £27)
There's up top 40% off all of your favourite beauty brands at Sephora, from Charlotte Tilbury to Drunk Elephant and Summer Fridays to Sol de Janeiro.
