Brown is the new black, it's official. On Wednesday night's episode of Celebrity Traitors , Claudia Winkleman debuted a new brown coat, and now, well, we all want a brown power coat.
Thankfully, I spotted that Marks & Spencer, has a brand new brown coat on its website and it's almost identical to Claudia's version.
The M&S coat, priced at a very reasonable £60, has a longline cut with a single button fastening, and comes in the most gorgeous chocolate brown hue with a textured finish. This coat will keep you cosy during even the coldest months. It also features two practical side pockets.
In fact, the coat is very similar to one Claudia wore in December 2024, in a M&S ad campaign for Jaeger, though this one was a little more expensive at £89.
Claudia's fashion stylist Sinead McKeefry, opted to team the brown coat with a very on-trend Prada grey skirt along with a Johnstons of Elgin knit and a pair of chunky Bottega boots for the show. Fans were quick to shower Sinead with praise over the styling, with fellow stylist Stevie B declaring "you are pure magic." And she's not wrong.
The coat is selling out fast, proving the Claudia Winkleman effect is strong. It was available in UK sizes 6 - 24, but right now it's low in stock in select sizes.
If you're desperate to get the look, I've found this ASOS brown coat (pictured below) that's super similar thanks to the chocolate shade and the midi length. It also is £35.99, who can resist a bargain like that?
In a segment on This Morning, fashion expert Lisa Snowdon declared brown as the colour of the season, saying it's "softer than black" and "suits every skin tone." How do you wear it without looking drab? Lisa reassured viewers that brown pairs "beautifully with so many colours". From soft pastels to camel tones and even bold colour pops, looking fab in brown has never been easier.
Brown is a super popular colour right now, and is a great neutral alternative to black or white. A brown coat can fit easily into your wardrobe.
We think you'll agree - chocolate brown gives 'quiet luxury' vibes and can instantly make an outfit look more expensive.
While Claudia's exact coat is from Zara but the other items are in stock. The 53-year-old Traitors host looked so chic wearing hers with a Prada skirt, £1,700 and Johnstons of Elgin aran cable knit tank top, £595 She completed the look with chunky Bottega boots, black tights and a studded Prada belt. Oh, and we can't forget the adorable wrist warmers from Hambro & Miller, costing £75.
Tell me: Will you ditch black for brown this year?












