The savvy shoppers amongst us know that the real main event is just beginning. Welcome to the Boxing Day Sales of 2025 - the ultimate window for "self-gifting."
Let’s be honest: you’ve spent the last month playing Santa for everyone else. You’ve navigated the tricky teen wish lists, sourced the "impossible-to-find" toys, and found the perfect sentimental sparkler for your partner - it is officially your turn. Whether you’re looking to upgrade your tech stack with a post-holiday bargain, invest in that designer coat you’ve been eyeing since October, or simply restock your skincare cabinet with those coveted luxury gift sets at a fraction of the price, this is your moment.
The 2025 sales are shaping up to be some of the most competitive yet, with major retailers dropping prices earlier than ever to clear the decks for the new year. The discounts are deep and the stakes are high. But don't worry - you don't need to brave the cold or the crowds. We’ve done the heavy lifting for you, scouring the digital aisles to bring you a curated edit of the only deals actually worth your time.
So, grab a mince pie, settle into your favourite chair, and get ready to hit 'add to cart.'
To save you from endless scrolling through the sea of offers, I've handpicked the top Boxing Day deals that are live right now from the likes of Amazon and John Lewis, to M&S, and the beauty buys at Sephora, as well as many more. I'll be updating with new savings as they come in, so bookmark the page to get yourself an unmissable deal before the time is up.
- Best Amazon deal: Oral-B i02, £34.99 (SAVE 65%) / $59.99 (SAVE 45%)
- Best fashion deal: The North Face Hyalite, £143 (SAVE 54%) / $290 (SAVE 30%)
- Best beauty deal: Dyson Airstrait, £299 (SAVE £150) / $379.99 (SAVE $170)
- Best tech deal: Oura Ring 4, £249 (SAVE £100)
- Best home deal: M&S Bedding, up to 40% off
How I chose the best Boxing Day sales
- Personal opinion: I've worked over several shopping events, most recently Black Friday, so I'd say I've become pretty good at finding a good deal. All of the deals I've included in the list are ones that I'd shop myself, so I believe they're truly worth spending your money on.
- Variety: Whether you're shopping for clothing, makeup, home items, or fitness equipment to kickstart the new year, I've picked out a range of deals to suit shoppers' needs.
- Price: Everyone knows that post-Christmas is the time to keep spending to a minimum, so I've chosen a range of price points to suit every budget.
- Trusted brands: The retailers included are in the list not only for their epic discounts, but I've only included brands that I know and love myself.
Best Boxing Day sales for 2025
1/10
Amazon Boxing Day Sale
© AmazonEditor's Note
Amazon has plenty of amazing deals on for Boxing Day. From air fryers to tech gadets, fashion, beauty and so much more. If Santa forgot the new electric toothbrush for you, don't fear, the Oral-B io2 is on sale.
2/10
The ASOS Boxing Day Sale
© ASOSEditor's Note
ASOS goes big for every shopping event, and the retailer's Boxing Day sale is no exception. Shoppers are being treated to up to 60% off thousands of lines across men's and women's clothing, footwear, accessories and more. There's no better time to pick up those items on your wishlist. I imagine the North Face puffer coats will fly off the shelves.
3/10
John Lewis Boxing Day Sale
© OuraEditor's Note
The John Lewis Boxing Day Sale is better than ever and we're expecting tons of offers on homeware and furniture in the sales, so you can save money on everything from scented candles to cosy throws, a brand new vacuum and more. This year, the Oura ring has been discounted and there's £100 off.
4/10
Marks & Spencer Boxing Day Sale
© M&SEditor's Note
The Boxing Day sales are a great time to pick up your winter fashion staples for a lower price – and right now M&S is offering a huge discount across the M&S portfolio. Out of everything, I'll be shopping up to 40% off bedding.
5/10
Boots Boxing Day Sale
© DysonEditor's Note
The Big Boots Boxing Day Sale has just launched, and the retailer is price-dropping hundreds of bestsellers across beauty, fragrance, baby, gifts and wellness. You'll find discounts on makeup must-haves, beauty products, haircare tools and so much more – so it's the perfect time to restock on your essentials or treat yourself to the new beauty product on your wish list. I've got my eye on the Dyson Airstrait™ Dryer and Straightener in Amber Silk / Pink Champagne.
6/10
& Other Stories Boxing Day Sale
© & Other StoriesEditor's Note
& Other Stories just kicked off its winter sale, and shoppers can get a massive 50% off selected lines. The brand is the one-stop-shop for timeless staples - think neutral shades, cashmere and stylish gold jewellery. I'm still really loving burgundy, so I'll be shopping this mohair blend jumper.
7/10
H&M Boxing Day Sale
© H&MEditor's Note
As per usual, the H&M sale is a good one! With deals across ladieswear, menswear, homes and kids, you'll be able to shop for the entire family in the Boxing Day sales. Me? I have this duffle coat on my wish list.
8/10
Sephora Boxing Day Sale
© SephoraEditor's Note
Winter is the season that our skin needs some extra TCL, so the Boxing Day sales are a great opportunity to mix up your skincare routine with some new beauty buys. At Sephora there are already plenty of savings to be had across skincare, makeup, fragrances and more. I've even spotted a saving on the cult favourite Elemis Cleansing Balm.
9/10
Shark Boxing Day Sale
© SharkEditor's Note
Loved by the Queen of clean Mrs Hinch, Shark vacuums are top of their game – and several of the brand's innovative hoovers are reduced currently in the Amazon sale. Case in point - the amazing Shark Shark Stratos Anti Hair Wrap, which has over £200 off.
10/10
NETAPORTER Boxing Day Sale
© NetaporterEditor's Note
NETAPORTER is always a go-to when I'm trying to find a designer splurge for less. This year I'm amazed at the deals, and there's even 40% off this Valentino handbag.
