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katie jane hughes applying sculpted by aimee mascara© TikTok

'Holy moly, this mascara is nice' Dua Lipa's make-up artist is almost speechless over viral mascara

Be prepared to want this mascara... 

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Leanne Bayley
Director of Lifestyle & Commerce
January 20, 2025
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I have a new make-up artist girl crush on TikTok, and it just happens to be Dua Lipa's head of glam, Katie Jane Hughes. 

When she's not working with her pop star client all around the world, Katie is busy living in New York being a beauty influencer on TikTok and Instagram, showing off various products in chatty (yet educational) 'get ready with me' videos. 

I have spent the weekend going on a deep dive into all her videos, and trust me, don't follow my lead because she will make you want every single product she rates. The iconic mua, who has worked on countless celebrities as well as Dua Lipa, is honest about what she thinks about products and gives her opinion on whether you should part with your hard-earned money or not. 

Dua Lipa's glam squad! Katie Jane Hughes and the singer have worked together for years© Instagram
Dua Lipa's glam squad! Katie Jane Hughes and the singer have worked together for years

"Ooh I can already tell I'm going to love [this mascara]," she starts off by saying as she begins applying the Sculpted by Aimee LashLift Mascara, £20 / $25 in one of her viral videos. 

View post on TikTok

The British-born mua, who has worked with the Irish brand in the past, says: "This mascara is a heavy deposit mascara, which means it deposits a lot of colour and product as you apply it. And there's two reasons for that - it could be the wand having a lot of space between each of the teeth, or it could be this thing inside of the tube called the wiper. I'm assuming it's the wiper because it's not pulling off loads of product as it comes out, which, if you are a mascara lover - in the respect of how heavy you want your lashes to look, and black, and thick, and rich you will love this mascara."

Sculpted by Aimee LashLift Mascara

sculpted by aimee lashlift mascara© Sculpted by Aimee

The transformation is clear to see as you watch her apply the inky black mascara to one eye, moving on to the other eye. 

Katie Jane Hughes applying the Sculpted by Aimee LashLift mascara© TikTok
Katie Jane Hughes applying the Sculpted by Aimee LashLift mascara

Katie continues: "If you like a more simple, sort of combed through lash, you might want something else, but this is my kind of mascara. I've also never seen a mascara this black, I don't think ever."

The makeup artist is a fan of the Irish beauty brand that's going from strength to strength. Michelle Keegan and Holly Willoughby are both said to be fans, and I'm spotting more videos on my fyp showing off various products, especially across the Pond. 

In fact, the American TikToker Mikayla Nogueira caused the website to crash as she tried products from the brand she "ain't ever heard of". After she tried the original MyMascara she said: "I love this wand." 

View post on TikTok

According to the website, the LashLift mascara is clump-free and has a smudge-proof finish. It's also dermatologist, and ophthalmologically tested which means it's safe for sensitive eyes and contact lens wearers. 

One real-life verified shopper said: "I was a little sceptical about this one as I’m not really a fan of the original/other mascara by Sculpted. But now it has become my everyday mascara choice. My lashes stay lifted and fluttery all day and it doesn’t run or get messy as I found with the other mascara." 

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