You might assume bag charms are for kids, but think again! Ever since luxury fashion brands embraced the fun novelty keyring charm, their popularity has skyrocketed with grown-ups and let's not forget the Labubu, the cuddy toy doll that's now being sold for thousands thanks to the trend sweeping the world. In fact, searches for Labubu are up 200% on LTK, and while the craze has slowed down a little bit, there are whispers of an exclusive ZARA x Labubu, so prepare yourselves.
High-end fashion houses such as Louis Vuitton, Prada, and Fendi have released bag charms in recent years - turning them into quite the status symbol, proving that it's an easy way to get the designer look but for a fraction of the price.
The nostalgic fashion accessory can even offer functional elements, with mini pouches and AirPods holders proving popular with adults and teenagers alike.
© Getty ImagesBag charms are a great way to update your tote or your laptop bag, and shoppers find themselves swapping them between bags, matching the vibe of their outfit. I love the idea of adding a cherry charm to your handbag, and rocking a red sweater to go with it.
How I chose the best bag charms
I searched the internet for chic and stylish bag charms for adults. I scoured the designer websites and the more affordable high-street brands.
- Designer bag charm: Loewe Padlock Bag Charm, £550 / $790
- 2025 celebrity loved trend: Labubu Monster UK / US
- Trending bag charm: Coach Cherry Bag Charm, £150 / $150
- Labubu alternative bag charm: Amuseables Jellycat Pair of Marshmallows Bag Charm, £25 / $30
- Functional bag charm: Glow Hub Hand Sanitiser Cleansing Mist Bag Charm, £7
- Fragrance bag charm: Victoria Beckham Perfume Brass and Leather Charm, £390 / $465
© Leanne BayleyBest bag charms
1/12
Coach Crystal Cherry Bag Charm
© CoachEditor's Note:
Bag charms are back! Demand for bag charms is up by more than 200% compared to the year before. Coach plays a part in this - the brand launched a dinosaur mascot called Rexy and it immediately sold out. For the festive period, I imagine the crystal cherry bag charm will be a bestseller.
2/12
Labubu Monster
© PopmartEditor's Note:
The Labubu is the most talked about bag charm right now, with Kim Kardashian and Olivia Atwood both super fans. If you can get your hands on one (it's near impossible!) then well done you.
3/12
Loewe Padlock Bag Charm
© LoeweEditor's Note:
If you're after a designer bag charm, Loewe is a popular choice thanks to the fashion pack on Instagram. Style this with your most chic outfit.
4/12
Accessorize London Taxi Bag Charm
© AccessorizeEditor's Note:
The London-inspired bag charm is a fun accessory that doubles as a souvenir. You've got a black cab, Union Jack and cuppa tea - could it be more British?
5/12
Glow Hub Hand Sanitiser Cleansing Mist Bag Charm
© Glow HubEditor's Note:
Hand sanitiser on the go? Yes please. This super fun Glow Hub bag charm will give you hands that are sanitised, hydrated and smell like your favourite perfume. There are three fragrances to choose from.
6/12
Victoria Beckham Perfume Brass and Leather Charm
© Victoria BeckhamEditor's Note:
Could this be more chic? Of course Victoria Beckham nails the bag charm category.
7/12
Amuseables Jellycat Pair of Marshmallows Bag Charm
© Jelly CatEditor's Note:
Jellycat is a brand that kids absolutely love, but that doesn't mean grown ups can't love it too. While some of the bag charms on the website are a little bit child-like, this marshmallows bag charm is a little more grown up. If you squint...
8/12
Aspinal of London Flower Bag Charm
© Aspinal of LondonEditor's Note:
Aspinal of London sells this bag charm on a tote bag, but it also sells the flower charm keyring separately as well. This is a good 'grown up' option for a keyring bag charm.
9/12
Mac Jacobs The Nano Leather Tote Charm
© Mac JacobsEditor's Note!
This 100% leather bag charm injects just the right amount of personality to your look.
10/12
Marks & Spencer Faux Fur Pom Bag Charm
© Marks & SpencerEditor's Note:
Marks & Spencer's collection of bag charms just keeps on getting better and better, and they're proving so popular. This one is easy to clip on and it adds just the right pop of colour and style wherever you go. be sure to snap it up quick.
11/12
New Look Bright Red Heart Plush Bag Charm
© New LookEditor's Note:
New Look's bag charm is giving us major designer vibes, but for a real steal.
12/12
H&M Santa Bag Charm
© H&MEditor's Note:
Calling all fashionistas who love Christmas. This bag charm from H&M would be a fabulous addition to your festive wardrobe. Style with your coolest 'fit.
Editor's Verdict
This edit has convinced me to shop for a bag charm. I like the novelty charms that are out there - the Coach cherry bag charm is an instant winner, but I also love the elegant pom pom charm at Marks & Spencer. It will all depend on your budget but you can get some affordable options out there. The most practical has to be the Glow Hub Hand Sanitiser Bag Charm. Love that!
