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This brown suede bag from Amazon has gone viral because it looks so similar to the sold-out The Row Margaux

Amazon's suede tote bag could easily be mistaken for designer

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HELLO!
Commerce Writer
Director of Lifestyle & Commerce
Updated: March 25, 2025
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Suede is everywhere right now, so it's no surprise that The Row Soft Margaux Suede handbag is on every influencer's wishlist. 

The luxury brand created by the Olsen twins has been seen on every It Girl from Kendall Jenner to Jennifer Lawrence, and Vogue described the timeless bags as a 'future heirloom in the making'. The Row's Suede Margaux is a true capsule piece, and several celebrities have been swapping out their beloved Hermes Birkin bags for the suede style. 

Timelessly stylish and large enough to wear every day, the Margaux ticks all the criteria for the ultimate handbag. The £4,080 arm candy may be sold out in most places, but Amazon has a similar version in stock – and it's so affordable. 

amazon bag perrie sian instagram © Perrie Sian
Influencer Perrie Sian raved about the Amazon bag on Instagram

The Suede Tote Handbag, £38.10 / $29.99, features a suede finish with a structured design and handles that can be held or carried on your forearm. While the Amazon version won't be large enough for carrying your laptop for work, I could totally see it being worn for everyday wear, as it's the perfect size for storing essentials. 

Fashion influencer Perrie Sian showed off her Amazon bag on Instagram, and the TikTok/Instagram star looked so chic as she styled the look with a longline checked coat and matching shorts, a green turtleneck jumper, and knee-high boots

The 30-year-old captioned the post: "Everyone asking for my bag link it's from Amazon! I'm obsessed with it!! How gorgeous! So affordable and I love the colour! Took a while to come but worth the wait."

perrie sian in knee high boots amazon bag © Perrie Sian
The suede bag can be styled in so many ways

The versatile design of the brown suede bag makes it easy to style in countless ways. Whether you're opting for a stylish co-ord like Perrie, a knitted maxi dress or jeans and a cardigan for a laid-back look, I can see the Amazon number being a staple for spring and beyond. 

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The suede trend is definitely here to stay for 2025. We're seeing everything from suede jackets to boots hit the high street, although a suede bag is definitely at the top of my wish list for pairing with both day and night looks.  

Amazon's Must-Have Handbag

amazon suede bag © Amazon

How does the Amazon bag compare to The Row's designer version? While both bags have a very similar structure and handle, Amazon's tote is definitely on the smaller side – but it's perfect if you looking for something that will keep your essentials safe for everyday wear. The celebrity-approved Margaux is a favourite for a reason, but the sold-out tote comes with a hefty price tag while Amazon's version is super affordable. 

If you're obsessed with the suede bag trend like I am, there are plenty of alternative options across the high street. COS just dropped a large suede tote with a relaxed design and similar shoulder straps, and the larger size looks like it could easily fit your laptop inside for those in need of a new-season work bag.

Cos Brown Bowling Bag

Cos brown suede bag© Cos

If you prefer a high-street affordable bag, H&M has a stylish £42.99 version that's available. It has an on-trend curved design, finished with luxe-looking buckle detailing. 

H&M Brown Shopper

The Row Margaux lookalike© H&M

Ready to shop the suede trend for less? Add Amazon's suede tote to your basket before it sells out. 

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