Amazon Prime Day - one of the biggest shopping events of the year - has officially landed. This means a huge range of tech, homeware, fashion and beauty products will all have incredible discounts for several days from 7-8 October.
While the online retailer might not always be your first port of call for fashion buys, there are some pretty incredible discounts on clothes and accessories right now. Think Superga, Levi's and Tommy Hilfiger, to name just a few. But the best bit? All of our favourite fashion brands have dropped their own sales to get in on the action.
- The trainers: adidas Women's Runfalcon 5 Running Shoes, £32 / $54
- The floral dress: Boden Cecily Cotton Midi Dress, £69 / $199
- The denim dress: Whistles Myra Denim Midi Dress, £75 / $149
- The Chanel style jacket: Phase Eight Ripley Bouclé Jacket, £99 / $216
- The statement skirt: M&S Printed Midaxi Slip Skirt, £25 / $80
- The jeans: Levi's Women's 312 Shaping Slim Jeans, £63 / $59
- The trench coat: Karen Millen Tailored Midi Coat, £104 / $209
- The designer handbag: TOTEME T-Lock Shearling Clutch, £660 / $834
Looking for autumn occasionwear? Or perhaps you want to finally invest in that capsule wardrobe piece that's been slightly out of your budget? Whatever it is, now is the time to buy.
To save you time scrolling I've searched for all of the best fashion deals you can find online. Keep checking back as I'll be updating this as they drop throughout the week.
The best Prime Day fashion deals to shop now
adidas Women's Runfalcon 5 Running Shoes
Editor's Note:
On the Amazon website itself you can find huge discounts on items including these bestselling adidas trainers, Levi's jeans and Tommy Hilfiger underwear.
Levi's Women's 312 Shaping Slim Jeans
Editor's Note:
Levi's are loved by everyone from Hailey Bieber to Katie Holmes, and this chic slim-cut pair has just dropped in the Amazon sale with up to 30% off. Reviews say they're comfortable and high quality.
Boden Cecily Cotton Midi Dress
Editor's Note:
From accessories to knitwear and so many dresses, Boden's sale is one not to miss. I love this printed midi styled with knee-high boots for the new season.
Phase Eight Ripley Bouclé Jacket
Editor's Note:
This Phase Eight jacket has serious Chanel vibes and is the perfect way to add some colour to your autumn/winter wardrobe. The timeless style has a cropped silhouette and features subtle texture.
M&S Printed Midaxi Slip Skirt
Editor's Note:
I'm obsessed with this printed midi skirt from M&S and it's such a bargain. Wear it with silk shirts or chic knitwear and knee-high boots this autumn. They have a mini sale on right now and it's worth a look.
H&M Corduroy-Collar Jacket
Editor's Note
H&M has one of the best sales right now with up to 60% off some amazing pieces. This barn style jacket is just £23 and ideal for the transitional seasons. Coats and knitwear are the standouts.
Reiss Valencia Contrast-Trim Flared Midi Dress
Editor's Note:
You can shop one of Princess Kate's favourite brands for less this Prime Day, as there's up to 50% off at Reiss. You'll find royal-worthy blazers and stylish accessories, plus beautiful dresses like this cut-out midi.
TOTEME T-Lock Shearling Clutch
Editor's Note
NET-A-PORTER has some huge deals on designer brands, including clothing and accessories. This Toteme bag with shearling detail will elevate every outfit and has just dropped in the sale with 40% off.
Karen Millen Wool Patch Pocket Tailored Midi Coat
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Whether you're shopping for statement pieces or wardrobe staples, head to Karen Millen where there will be new deals dropping throughout the week. Right now there's 30% off coats and jackets.
Arket Midweight T-Shirt
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It's not often you can shop Arket with 50% off, so don't miss out. From classic tees to jeans and timeless leather accessories, I have an endless wish list.
adidas Handball Spezial Sneakers
Editor's Note
There's up to 60% off in the & Other Stories sale, from the brand's signature midi dresses to chic jackets and knitwear. They also have branded products like these adidas Spezial trainers, which have finally dropped in the sale.
Hobbs Kim Plait Neck Floral Silk Dress
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There's up to 50% off at Hobbs right now, and that includes so many stunning dresses. Shop the top-rated Kim dress for the next event in your diary with a big discount.
Whistles Myra Denim Midi Dress
Editor's Note:
Denim dresses are trending and I love the structured silhouette of this one from Whistles. It also features contrasting topstitching from collar to hem, a waist-cinching belt and two chest pockets. Plus, there are so many more gorgeous pieces in the sale.
Nobody's Child Black Gingham Frill Top
Editor's Note:
Nobody's Child's sale has some amazing pieces to shop now for next summer, as well as all season staples. I've added so many dresses to basket as well as this cute gingham frill top to wear right now.
