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Makeup
Makeup fans love the HELLO! beauty section. We've got news on the latest makeup-products with features and videos on makeup tutorials and instructions on how to do makeup like your favourite celebrities and royal stars.
Beauty
4 simple but beautiful ways midlife women can lean into the soft-focus makeup trend dominating autumn
Brown mascara is the easiest way to elevate your makeup, so long as you pick the right shade for your eye colourIn partnership with Maybelline
Shopping
The eye wand Claudia Winkleman counts on
The Celebrity Traitors' host is known for her signature look and it's one we always want to emulate - we've got her makeup secret
Beauty
This new full-coverage foundation has three eras of glow, shifting as the day wears on – I put it to the test
SUQQU's new liquid foundation could be the makeup to finally persuade me into wearing a full-coverage base
Shopping
I think Charlotte Tilbury's advent calendar for 2026 is the most glam one by far & here's why
Discover what's inside the Charlotte Tilbury Hollywood Beauty Wonderland Advent Calendar - it's gorgeous and you'll see why
Beauty
I’m 53 and I swapped black mascara for colourful lashes – here’s why I’m not going back
After a retro beauty whim, beauty journalist Caroline Brien discovered the surprisingly flattering secret to brighter-looking eyes - and endless compliments
Shopping
Keri Russell's secret to flawless skin at 50? This skincare packed foundation
Keri Russell stars in the new season of The Diplomat, and we've discovered one of her skin plumping foundation favorites that's made for mature skin...
Beauty
At 48, I’ve stopped choosing foundation for coverage - this is what makes my skin look better instead
Beauty Editor Charley Williams-Howitt reveals why Trinny London’s latest skin tint is her ultimate midlife complexion gamechanger
Shopping
The secret to DWTS' Maura Higgins' incredible eyelashes? A $13 mascara
The Irish TV personality revealed her beauty secrets - which we're so here for. See which products Dancing With The Stars'
Celebrity News
Julianne Hough, 38, is glowing in a makeup-free look as she teases 'exciting things'
Julianne Hough is known for her glamorous appearances on Dancing with the Stars
Beauty
No7's latest launch just replaced the glow-giving makeup I've been using for a decade
Boots' newest drugstore makeup launch gives a blurring effect to the skin at an affordable price
Blurred lines
Soft-focus makeup is the flattering beauty trend that's perfect for women over 40
Forget perfect skin. It's all about blurring, diffusing and embracing a little imperfection - and it could be the most flattering way to wear makeup in midlife.