It's hard to tell which is the more eye-catching subject in Tyra Banks' latest photo shoot – the $10-million bra she's sporting or the supermodel herself.
Tyra certainly gives Victoria's Secret's Heavenly '70' Fantasy bra, encrusted with nearly 3,000 diamonds, a run for its money in the shot, which will be featured in the lingerie firm's famed Christmas catalogue. But there's no mistaking the glittering star of the show – the angel wing-themed bra, set in 18-karat white gold and designed by jeweller Mouawad, counts a flawless 70-carat pear-shaped diamond as its centrepiece.
Though the 112-carat bra is not the most expensive ever – Harry Winston created a $15-million version in 2000 – it is Victoria's Secret's most labour-instensive design. More than 275 hours of handiwork went into the making of the bejewelled bust-lifter, inspired by the company's Angels Collection.
Victoria's Secret has unveiled a new one-of-a-kind diamond bra annually for nearly a decade, with Tyra, current host of America's Top Model, also launching a $3-million bra in 1997. Last year's showpiece, a $11-million creation studded with 2,800 diamonds – was displayed by German beauty Heidi Klum.