Gemma Collins just unveiled the latest in a long line of bizarre coronavirus trends… but we're kind of loving it. The TOWIE star took to Instagram on Wednesday to reveal her latest clothing design, and it's safe to say it's a little on the wild side.
DISCOVER: Gemma shows off her weight loss in bargain Tesco outfit
The Essex favourite was rocking a loungewear set featuring a leopard print hoodie and leggings, as well as a built-in face mask.
We've got to hand it to the Diva Forever star – it's a pretty good idea.
WATCH: Gemma Collins shows off bizarre coronavirus loungewear
Explaining the thinking behind the design, Gemma declared: "Hey all you cool cats and kittens this is the GC here.
READ THIS: Face masks ultimate guide: Rules, styles & where to buy the best masks
"Guys I have designed a nice loungewear set that if you forget your mask, this doubles up as one. Plus, if it's raining, there's a hood on it."
Gemma had her fans in stitches with her bizarre new loungewear look
Her followers were amused by the video, commenting in their hundreds. One wrote, "New level of covid 19 lol", while another joked Gemma looked like she was straight out of Netflix show Tiger King, saying, "Carol Baskin whaaat". A third fan branded her "an innovative queen".
SPOOKY STUFF: 20 best Halloween face masks to get into the spirit
Others weren't quite as convinced by the look, with several people pointing out that her Gemma Collins Collection look didn't look practical. One said, "It's not great if you have to pull the mask up every second."
The TOWIE star is no stranger to quirky loungewear
Gemma isn't the first to create a COVID-19 inspired look, and she certainly won't be the last. PrettyLittleThing broke the internet a few weeks ago with their mask and LBD combo, worn by Kate Moss' sister Lottie.
The £15 mask bodycon dress is the ultimate hybrid outfit, enabling wearers to look stylish while staying safe from the virus.
Tan leopard-print face mask dress, £18, PrettyLittleThing
It's now available in several other colours and prints including stone, blue, tan, monochrome and nude. We reckon the leopard print style is a dead ringer for Gemma's… but we know which one we'll be wearing to pop to the shops.
Face masks have quite literally become the must-have fashion accessory of 2020. From leopard print to floral to practical – wearing glasses with a face mask is a nightmare! – we've got you covered with our round-ups of the best styles to shop now.
Leopard print face masks to unleash your wild side
Like this story? Sign up to our newsletter to get other stories like this delivered straight to your inbox.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.