Maura Higgins morphs into Cheryl after dramatic hair transformation - uncanny photos

Maura was seen sporting an extremely voluminous bob that fell just below her chin with a centre part.

The colour was also a switch-up for the star as she rocked dark roots with honey-blonde lengths.

It seems she channeled the Girls Aloud star circa 2011 when she chopped off her raven locks into a honey-blonde bob.

The 'Fight for this Love' singer took her new bob for a spin at the Pride of Britain Awards.

She also donned the hairstyle to her 28th birthday party at The Sanderson Hotel alongside a paillette-covered mini dress.

To accompany her Chezza-inspired do, the reality TV star wore a black cardigan and matching knit micro-shorts with black tights and knee-high boots. She posed with the evening's hostess, Molly-Mae Hague, who was a vision in white.

Maura headed out earlier in the day looking completely different. She supported fellow I'm a Celebrity 2024 star Coleen Rooney at the launch of her collaboration with Applied Nutrition.

Her brunette locks were worn in a slicked high ponytail and she styled khaki skintight leggings with an oversized utility jacket.

It is not the first time the former Glow Up presenter has rocked a shorter do. In 2023, she wore her shortest hairstyle to date – a dark chin-length chop with a full fringe – to the Creed II European premiere.

Meanwhile, last October Maura attended the Pride of Britain Awards where celebrity hairdresser Carl Bembridge styled her locks into a flicky bob with a swirled front piece for a vintage look.  

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It was a far cry from the bombshell waves worn during her time as the presenter of Love Island USA Aftersun last summer.