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The best hair products of 2023 - from hair growth oils to moisture-rich masks

Best hair of your life? You can count on it

hair product reviews
Carla Challis
Carla ChallisCommerce Partnerships Editor
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More often than not the secret to a good hair day starts with the type of products you use. Sometimes, it is better to invest in the brands and products that use high-quality ingredients to get the A-list hair you're after, and many of the new haircare products on the market are affordable,too.

Luckily, we've rounded up the very best new haircare products – see what new hair products you should be adding to your bathroom cabinet…

SHOP: 10 ridiculously cheap haircare deals we've found on Amazon

MORE: The best scalp scrubs for the cleanest hair of your life

The deep conditioning hair mask for frizz-prone locks


Philip Kingsley Elasticizer Carabao Mango and Hibiscus, from £21.50, John Lewis 


Philip Kingsley’s cult pre-shampoo treatment, the Elasticizer, has gone tropical with a new fruity, floral scent for 2023. Rich and deeply-conditioning, the treatment promises a supercharged boost of elasticity, moisture and strength to your hair to leave it bouncy, silky and shiny.

Apply to hair and leave on before shampooing, leave on overnight or take a leaf out of the Philip Kingsley clinic’s books and apply to hair, cover with a shower cap to intensify and rinse off after 30 minutes.

What the fans say: “It looks like completely new hair! Stronger, smoother and easier to manage.”

The Insta-approved haircare set for grid-worthy hair


Beauty Works x Molly-Mae Hair Vault (worth £150), £79, Beauty Works


Curated by hair queen Molly-Mae Hague, Beauty Works' limited edition hair kit features 12 of Molly-Mae’s essential hair products for soft, silky hair. Inside the kit, youll find shampoo, conditioner, mask and spray along with a bristle brush, turban hair towel, comb and more.

What the fans say: “I absolutely love this shampoo and conditioner, I have dry ends and oily roots and this has sorted both! My hair has never felt so soft and hydrated. I have also noticed I need to wash my hair less with shampoo as it is not getting oily as often, which is great.”

The shampoo for hair that’s in need of a daily detox




Gisou Honey Wash, £29, Cult Beauty 


We can almost smell this shampoo through the screen. Infused with honey, this floral-scented formula is formulated to remove hair of dirt, pollution and sebum build-up to leave it hydrated, stronger and shiny.

What the fans say: “This shampoo has a lather but it's not stripping or over foamy. It doesn't strip your natural oils but balances what's there and it cleans thoroughly. Yes, the bottle is gorgeous and yes, it smells good but the fact it does all the above as well is incredible. I think I've found The One.”

The vegan shampoo bar for all hair types


Shampoo bar with Cloudberry, £20, Elisabeth 33


This natural shampoo bar leaves your hair feeling clean and nourished, with a beautiful signature fragrance releasing notes of uplifting orange oil and bergamot, making it a shower time staple. The bar lathers perfectly and allows one or two days extra between washes - what a win! 

The bar is also PH neutral, vegan, cruelty free and made in the UK - making it a great choice for those who want to make a difference to our planet. 

What the fans say: "Have used it for a couple of months now. My hair is silky, full of volume and bounce. The bar is so much better than normal shampoo. Love it!"

The celebrity-approved thickening spray for instantly volumised styles

John Frieda PROfiller+ Thickening Spray, £8.99, Boots


A new innovation from the brand, John Frieda's PROfiller+ range promises to give fine, thin hair an instant plumping boost for hair that looks and feels thicker, fuller and stronger after just one use.

This double-duty thickening styling spray provides heat protection before styling and reduces hair loss due to breakage with its combination of strengthening Biotin and hydrating Hyaluronic Acid. This lightweight plumping spray with a flexible feel leaves no dulling residue and thickens hair by 200% when used in conjunction with the shampoo and conditioner.

What the fans say: "I've been using this for about 6 weeks and my hair has never looked better. I have very limp, fine hair and this gives it fullness and texture. It looks so much thicker - I'm so pleased with the results."

The hair growth tonic for thicker, longer locks


Noughty Get Set, Grow Tonic, £9.99, LOOKFANTASTIC


Infused with Noughtys own Pea Complex, the Get Set Grow Tonic is designed to nourish the hair follicles, while promoting a thicker, filler-looking appearance.

Working strand by strand, the potent formula helps to hydrate and nurture the hair, promoting a high shine finish. There’s also a shampoo and conditioner available for extra hair help.

What the fans say: “This doesn’t feel greasy or heavy on my hair which is fab for a tonic. A must for those wanting to achieve thick healthy hair and super fast growth!”

The high tech hair tool for A-list hair

dyson set

Dyson Corrale™ Cord-Free Straightener Special Edition, £399,John Lewis and Partners


You’ve probably got a Dyson haircare tool on your wish list, and the brand’s latest colourway of their globally adored hair straighteners are the prettiest around.

This is the only straightener with flexing copper plates that shape around your hair, meaning you can achieve the same styles, but with less heat – and half the damage. It has three precise heat settings, is cord-free (so you can actually reach the back of your hair without a cable getting in the way) and comes with a dock to recharge.

What the fans say: "I absolutely love these straighteners, my hair is feeling silky and shiny and not damaged on the ends, I had from previous straighteners."

The genius hair tamer

baby hair tamer

Baby Hair Tamer, £18, Hairburst


This is the answer to our prayers! Hairburst's baby hair tamer is a mascara type wand laden with coconut and argan oils to smooth down those flyaway locks and keep hair in place.

The hardwearing packaging means you can throw it in your bag and use on the go, too.

The hair duo for sorting troubled scalps

espa duo

Tri-Active Scalp Care Duo (worth £88), £70, ESPA


This power couple work to soothe and sort troubled, overloaded scalps. The two products work in tandem to help your scalp feel healthy and balanced, and free of pollutants and impurities.

What the fans say: "The scalp scrub thoroughly cleans my hair and leaves my scalp feeling refreshed, and reduced any buildup of product. It smells botanical, too."

The hair serum for seriously damaged strands




Olaplex No9 Bond Protector Nourishing Hair Serum, £26, Cult Beauty 


Dry, damaged hair is not only hard to treat, but hard to stop happening. Let us introduce you to Olaplex’s newest launch: the No. 9 Bond Protector Nourishing Hair Serum, a protective treatment that repairs your mane while protecting it from free radicals, pollution and heat damage.

Not only does this treat existing damage, but prevents further damage from happening. Packed with antioxidants, this silicone-free serum leaves hair full of shine and as soft as silk. Apply to towel-dried hair and style as usual.

What the fans say: "This product has dramatically reduced frizz and my hair looks so much smoother yet full of volume after one use! Will be repurchasing this one."

The new collagen haircare set for thicker, stronger hair

AC duo

Thickening Collagen Complex Shampoo & Conditioner Duo, £34, Absolute Collagen


Clinically proven to thicken hair up to 20% in just 8 weeks, the unique Collagen Complex combines two blends of collagen for the first time and was developed in partnership with world-renowned trichologists.

The duo is targeted for those with thin, fine and flat hair, with the small molecular weights within the formula penetrating the hair cortex to deeply shine from within. The result? Thicker, shinier hair.

What the fans say: "My shedding has decreased considerably and my hair feels thicker."

The lightweight conditioner for every single hair type


The Ordinary Behentrimonium Chloride 2% Conditioner, £6.80, Boots


Fans of The Ordinary are in for a treat, as the brand have transferred their minimalist approach used in their skincare to haircare. The new The Ordinary conditioner has a star ingredient, Behentrimonium Chloride, a multi-functioning conditioning ingredient to lightly hydrate hair.

What the fans say: "I have dry and frizzy hair and this conditioner really transformed my hair into a manageable soft condition. I'm buying a bottle for my mum today!"

The scalp scrub for dandruff sufferers

scalp scrub

Umberto Giannini Anti-Dandruff Scalp Scrub, £9.75, Beauty Bay


Scalp scrubs have become as popular as hair masks and leave-in conditioners, and the latest to join the ranks is Umberto Giannini, with a scalp scrub for those with dry scalps and wanting to strengthen and grow their hair.

The scrub removes dead skin and product build-up, unblocking the hair follicles to help accelerate hair growth.

What the fans say: "After years of trying different products and none of them getting rid of my dandruff completely, I am so pleased to have finally found a product which works."

The all-natural shampoo and conditioner for a zingy wake-up call


Super Shower Power Shampoo & Conditioner Duo, £35, NEOM


This new haircare duo from NEOM is just the thing for hair that needs a bit of a wake-up call. The 100% natural fragrance includes spearmint, rosemary and eucalyptus essential oil to cleanse the hair while nourishing the scalp.

Formulated for all hair types and concerns, it's gentle enough for everyday use and is vegan, too.

What the fans say: "Kept my hair looking fresher for an extra day, plus my pillowcase smells fresher, too. The results of my hair! It looks incredible and it definitely gave me a boost in the morning."

The colour-enhancing mask for an expensive brunetter shade

maria nila

Colour Refresh in Cacao, £29.95, Maria Nila


‘Expensive brunette’ is the hair colour us brown-haired girls are all striving for, and Maria Nila’s colour-enhancing hair mask is said to give locks that natural, shiny, rich looking hair colour in 10 minutes.

Designed for use in between colour appointments, or when your hair is looking a tad dull, it’s ideal for medium to dark hair and the washable colour pigment lasts between 4-10 washes.

What the fans say: "I love it! Extremely easy to use, leaves my hair very shiny and soft. No strong chemical smells like a permanent colour. I'm a total convert."

The hair mist for summer smelling hair


Brumes du Maroc Hair and Body Fragrance Mist, £30, Moroccanoil


Not only does the Moroccanoil Hair & Body Fragrance Mist smell amazing, it's also a hydrating powerhouse with Vitamin E and antioxidant rich argan oil to moisturise your hair, plus UV absorber technology to help protect and preserve the hair.

The smell? Think spicy amber and sweet, floral notes. Lush.

What the fans say: "I LOVE this product. It smells absolutely incredible! My husband could smell it and he kept commenting on how good it smelled. And the benefits of UV protection for your hair and the vitamins is an amazing bonus."

The leave-in hair mask for a dose of TLC


Three More Inches Ultra Lifesaver, £34.50, Michael Van Clarke


If you've never tried Michael Van Clarke's leave-in treatment, Lifesaver, you're missing a trick – and now the bestselling mask comes in an Ultra version, an intensified version of the classic.

With double the concentration of MVC's unique repairing complex, Hydrabond Rx, it is said to transform hair, with less shrinkage, less breakage and less splitting. Leave on as a pre-wash treatment or for mega intensity, leave on overnight.

What the fans say: "The more I'm using it the better results I'm getting with it and my hair is getting softer and stronger."

The shampoo for curly or afro hair


Matrix Total Results A Curl Can Dream Shampoo, £13, LOOKFANTASTIC


Developed specifically for curly hair, this deep cleansing shampoo gently removes dirt and debris while nourishing curls to leave them glossy, hydrated and smooth.

What the fans say: "Very good shampoo, after I wash my hair with it I feel my hair soft no frizzy hair and beautiful curls."

MORE: Bottecelli waves are the haircare trend we've been waiting for

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The gamechanging texture spray for major oomph


Dry Volume & Texture Spray, £20, Duck & Dry


Need a little style refresh? This colourless spray injects body and natural bounce for that lived-in, tousled look – without a chalky feel. Use to help your blow-dry last longer or to create a beachy, wavy texture.

What the fans say: "I've never really used a texture spray before but thought I'd try this and I love it! It doesn't even feel like I have any product in my hair and it smells amazing."

The scalp oil to help with hair loss

champo pitta growth serum

Champo Pitta Growth Serum, £34, Harrods


Experiencing hair thinning or loss? The cult favourite Pitta Growth Serum from Champo helps stimulate the scape to create thicker, stronger and healthier hair and encourage growth in the long term. Champo also does a great volumising shampoo and conditioner that give you fullness and body while being super gentle on the hair, making it stronger and more manageable.

What the fans say: "My hair was so thin that you could see my scalp. Now after over two months using it, my hair looks thicker and healthy and I'm noticing new growth."

The hair heroes for thirsty hair


JVN Hair Complete Hydration Kit, £16, Space NK


Thirsty hair is often dry and brittle, leading to damage – enter JVN Complete Hydration Kit, a range of travel-sized shampoo, conditioner, hair mask and styling cream that works to smooth, repair, protect and deepy moisturise all hair types.

What the fans say: "Great little kit to trial the products before purchasing the full sized versions – I've since repurchased the bigger versions. Really love the whole JVN line and can see the difference it's made to the condition of my hair."

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The hair treatment for bright, blonde locks


Aveda Colour Renewal Colour and Shine Treatment Cool Blonde, £32, FeelUnique


Brimming with a blend of fruity extracts, this vegan treatment mask breathes vibrancy back into hair – coloured or not – in need of a new lease of life. Covering cool, warm, golden and brassy tones, this mask infuses fruity oils and shea butter to instantly moisturise hair and add vibrancy to colour while neutralising brassy tones.

What the fans say: "Tried this product for the first time this morning, applying it to several large sections as a test, and wow. This product left my hair silky-soft, and the color just glows – exactly the warm blonde tone I'm looking for, very natural, just wonderful."

The wave spray for mermaid-esque locks

Triumph & Disaster Karekare hair tonic, £19.95, LOOKFANTASTIC


This lush hair tonic from Triumph & Disaster calms enraged scalps and is infused with green tea and sea beet to help protect hair from oxidative stress. Plus, use it to achieve surfer-inspired looks and beach-worthy hair.

What the fans say: "I was a bit sceptical about using a salt spray for my hair as I worry about it drying it out. Far from it! [I was] very happy to notice that the ingredients in the tonic were focused on scalp repair & care. It's an amazing product that really works."

The spray for taming humidity-prone hair


Amika The Shield Anti-Humidity Spray, £21.50, Amazon


This anti-humidity spray is helps keep frizz at bay, even if the most humid of climates. Apply it to towel-dried hair and enjoy the sunshine.

What the fans say: "Works like a charm even in a summer humid day in Miami. Leaves my hair lightweight and shiny."

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The hair tool that Victoria Beckham swears by


REDUIT Haircare Applicator, £189, CurrentBody


The device from REDUIT works in conjunction with the brands Hairpods, which are each tailored to a specific hair care concern, such as banishing frizz, thickening hair or hydrating dry strands. You simply glide the device over your hair, and it will deliver an ultrasonic concentrated mist of replenishing active extracts for a salon-worthy finish.

What the fans say: "This was one of those let’s see purchases but it turned out to be a winner! My hair has never been in such great condition it feels and looks amazing even my hairdresser commented."

The scalp oil to strengthen your locks


The Gloss Scalp & Hair Oil, £45, Monday Muse


This indulgent scalp and hair oil from Monday Muse strengthens your hair from root to tip – promising sleek and shiny strands for locks in need of some love. Containing black cumin seed oil as well pumpkin seed and papaya seed oils, The Gloss nourishes dry, irritated scalps and prevents product build up to control flakiness and boost hair growth.

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