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Shop the best shampoo for gray hair and showcase those shades of gray!

Preserve those beautiful silver locks

best shampoo gray hair
Nicole Cord-Cruz
Nicole Cord-Cruz - Los Angeles
US Affiliate WriterLos Angeles
Updated: February 9, 2023
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Once upon a time, gray hair was associated with aging and stress. But today is a better time, and now many are clamoring to achieve sophisticated, shiny, silver tresses. But the fact of the matter is gray hair is one of the hardest colors to maintain, even to people with naturally gray strands. For one, they’re prone to yellowing (especially if bleached and color-treated). For another, they’re drier, coarser, and much more fragile.

RELATED: Best heat protectant sprays to keep your hair looking luscious and healthy

That’s why there are hundreds of products on the market dedicated to maintaining the beauty of gray hair. They’re mostly specially formulated treatments that strengthen and moisturize silver strands and keep them from becoming brassy. But before you invest in masks, sprays, and oils, you must first get your hands on the best shampoo for gray hair that works best for your hair type.

Whether you have a naturally gorgeous gray mane, salt and pepper locks, or salon-perfected platinum blonde, these products can help you maintain your tresses.

MORE: Jennifer Aniston's hair colourist launched a brightening powder for blondes! I've tried it and it's magical

Best shampoo and conditioner for gray hair


Matrix Total Results So Silver Shampoo, $20, Amazon


A pioneer in the purple shampoo game, Matrix is one of the best shampoos for gray hair on the market. It corrects yellow tones and neutralizes brass, as well as adds brightness to both natural and color-treated gray to white hair.

Top reviews: “I recently decided to stop coloring my hair and embrace the beautiful silver color that I inherited from my mother! In preparation, I read a lot about how to take care of gray hair so it would look its best. The number one suggestion was to use purple shampoo to prevent yellowing, so I bought this product. It has done a great job of keeping my silver hair color pure and shiny. I don't find that it dries my hair, but I am going to stop using it for every shampoo and use it just once a week and use a moisturizing shampoo for my other two washes each week.”


Just Nutritive Gray Hair Conditioner, $29.99, Amazon


This conditioner hits two birds with one stone: it removes unsightly yellowing and moisturizes strands from the inside out. It’s packed with nutritive ingredients to give your hair a new lease on life, and helps even the most dehydrated locks regain strength and shine.

Top reviews: “I am hooked! I wanted a shampoo for my natural silver hair that wasn’t a purple shampoo. It is wonderful! It’s clear, smells great and doesn’t turn my hair yellow! You don’t have to use very much so it lasts a long time but I also have short hair! I highly recommend this shampoo and conditioner.”


Jhirmack Silver Brightening Purple Shampoo and Conditioner Set, $12.95, Amazon


This shampoo and conditioner duo offers a hair care regimen that removes yellow and brassy hues, boosts shine, softens, and even eliminates split ends. Formulated with macadamia nut oil and collagen, it livens up limp hair without weighing it down and leaving an icky, greasy feeling. It also features green tea extract and collagen, which does wonders in preventing the accumulation of split ends.

Top reviews: “I am 75 years old and I have a natural combination of very light grey with silverish highlights hair. All of my Aunts, and I had many of them, had the same color hair. All of us have always received many compliments. I'm a retired hairstylist and so were they. One day, for the fun of it I decided to try these 2 products and I really like them. The highlight color is beautiful and when I'm outside in the sun my hair is gorgeous. It's shoulder length, worn in all of today's styles, and is a soft beautiful shade of blueish silver. Everybody loves my hair and they are always so surprised that it does not age me at all. In fact, it actually brightens my facial skin color. The conditioner is very good also. It leaves my hair shiny and soft, and the products don't create any kind of smell. I will be buying these permanently going forward.”


Olaplex No.4P Blonde Enhancer™ Toning Purple Shampoo, $30, Sephora


Is it really a best-of-the-best list without the inclusion of Olaplex? A highly concentrated yet sulfate-free shampoo, this one is formulated to neutralize brassiness and boost brightness after every use. Unlike most purple shampoos, its formula is non-drying, making your hair less brittle.

Top reviews: “With one single use, my honey blonde turned into beautiful cool balayage and people were asking if I had my hair done recently, and I hadn’t for 2 months! A little goes such a long way, I can even use it as a toner on dry hair and it’s even stronger. I love this shampoo, I use it with no. 4 and no. 5, occasionally no. 6 & no. 7”


Kristin Ess The One Purple Shampoo, $13, Target


Ideal for toning blonde hair, this sulfate-free shampoo features an ultra-violet pigment to reduce brass and restore shine. Those who want to achieve ashier tones can use it in every wash, while those who want to opt for neutral tones can only use it as needed. 

Top reviews: “I’ve been using this shampoo for years. It does dry your hair a little + WILL leave a purple hue if it’s not washed out completely. I always follow up with a deep conditioning hair mask & the results are incredible. I’ve tried several salon line purple shampoos and always end up coming back to this one.”


Blue Malva Shampoo, $66, Aveda


If you’re not keen on buying a new shampoo every few weeks, this giant 1L bottle can last you months. It’s formulated to neutralize brassy tones in all shades and make silver hair even brighter. And unlike other purple shampoos that have an off-putting smell, this one features a so-called “pure-fume” aroma that is packed with essences of lemon, eucalyptus, ylang-ylang, and more.

Top reviews: "I really love this shampoo, It is gentle and keeps my natural silver / gray / white hair from getting brassy. I have noticed that if I do not use it regularly my silver / white hair starts to turn yellow."

Best shampoo for naturally gray hair


Pure Silver Shampoo, was $33.60 now $32, Amazon


Completely cruelty free and vegan friendly, this shampoo for gray hair is engineered to with optical brighteners and violet hues to cancel out discoloration and brassy tones. With ethylhexylglycerin as the hero ingredient, it also delivers moisture and enhances shine. 

Top reviews: “I really like this shampoo. My hair has a lot of grey and this shampoo leaves my hair soft and clean feeling. I do wash my hair twice a week and have fine but a lot of hair. I use other product for extra volume because my hair is pretty straight. The shampoo is really the best; I have been using this for several years and think that it is really great for grey/white hair.”


Pantene Silver Expressions Moisturizing Sulfate Free Conditioner, $14.99, Amazon


Embrace the silver with this shampoo that reduces dullness, eliminates brassy tones, and neutralizes excess yellowing. It’s color-safe, making it great for both naturally gray hair and chemically treated locks. It also infuses your strands with a light scent with notes of luxurious lotus flower.

Top reviews: “I have tried almost every shampoo and conditioner for gray hair and this is, by far, the absolute best. Pantene is the only brand, high or low end, that actually made my hair silky and soft and the 'wirey' hair now lays flat.”

Best natural shampoo for gray hair


OWAY Silver Steel Hair Bath, $39, Amazon


This natural shampoo for gray hair is packed with plant-based active ingredients to neutralize pesky yellow tones, eliminate sebum and impurities, and add strength and density to your locks. Ethical carambola is used for fighting free radicals, phyto-peptides for adding volume and structure, and biodynamic rice for extra hydration.

Top reviews: “I love this shampoo. I’m letting my grey grow out from highlighted light brown hair. My natural hair color is white around the face and grey with white in the back. Going from a warm color to a cool one has been a challenge. However this shampoo has reduced the stark shade difference to make the transition more manageable. I love my natural white and grey. The texture is soft, shimmering and is very healthy, thanks to this outstanding product.”


Klorane Anti-Yellowing Shampoo with Centaury, $22, Ulta


Made with 86% natural origin ingredients, this shampoo neutralizes yellow and copper tones, enhances silver highlights, and maintains the hair’s vibrancy. It’s free of sulfates, parabens, silicones, and mineral oils, and gentle enough for use for all hair types, including color-treated hair.

Top reviews: “I have long gray hair and I was looking for a shampoo that was sulfate free. The shampoo lathers great but the best thing it does NOT stain your hands purple like other shampoos. My hair feels healthy and the gray looks more natural. I'm so pleased I found this!”


Pureology Strength Cure Shampoo, $36, Ulta


This shampoo may be formulated to be gentle, but it’s capable of healing damaged hair and delivering both strength and softness. It’s sulfate-free, 100 percent vegan, yet includes ingredients that result in your best blonde/gray yet. The keravis prevents hair breakage, while the astaxanthin helps repair damaged strands. 

Top reviews: “I am really loving this shampoo- for me it was totally worth the splurge. I love the ingredients and how it makes my hair feel. I have a very oily scalp and I found that it makes it much more manageable throughout the week. Also, I have not had any hair loss issues so don't let that scare you.”


ACURE Ionic Blonde Color Wellness Shampoo, $7.94, iHerb


This shampoo packs purple carrot extract and argan oil to enhance your locks’ shine, as well as sunflower seed extract to help prevent color fade. It’s also created to provide your hair with intense moisture, so it remains soft and silky.

Top review: “Great quality purple shampoo with organic and harmless ingredients. It’s very soft to the hair/skin, it doesn’t irritate scalp, doesn’t make your hair dry and doesn’t turn your nails blue after using. Would suit sensitive scalp.”

Best sulfate-free shampoo for gray hair


L'anza Healing Colorcare Silver Brightening Shampoo, $34, Amazon


This shampoo harnesses the power of lavender and viola flower extracts for natural purple tones instead of relying on chemicals. It’s formulated to combat brassiness and make your gray, silver, white, or blonde hair sparkle.

Top review: “This is my new go-to purple shampoo! I have tried SO MANY PURPLE PRODUCTS, and this is the first one that I have used that I have been like "oh, I am going to buy this again!" It is sulfate free and isn't nearly as drying as the majority of purple shampoos. I still follow up with a moisture mask 1-2 times a week, but I don't feel like I have to use one every time I wash my hair. It is wonderful!”


L'Oreal Everpure Brass Toning Purple Shampoo, was $8.99 now $7.97, Amazon


Big beauty brands often receive flack for having too many harmful chemicals in their products, but this shampoo in particular is sulfate free, paraben free, has no harsh salts, and made with vegan formula. It’s infused with hibiscus and purple dye, two ingredients that work in tandem to eliminate brassiness and keep your locks moisturized. The best part? It’s under $10.

Top reviews: “I was taking a risk going with a different brand for purple shampoo, but boy am I glad I did! This shampoo smells amazing and makes my hair super soft and most importantly, gets rid of those brassy tones easily. :) For someone who may not dye/bleach their hair often or a beginner with purple shampoo, I'd suggest this to try before going for the bigger brands. Just to get a feel for how you like it and gain a familiarity with purple shampoo for less damage to your wallet.”


Iles Formula Shampoo, $40, Neiman Marcus


Despite being sulfate-free, paraben-free, and silicon-free, this award-winning shampoo is one of the only few in the market that still creates a lot of lather. It delivers instant repair for any type of hair, and after only a single use, you’ll immediately feel the difference.

Top reviews: “Iles shampoo has made my hair gorgeous. My thyroid was turning my hair white, however it was uneven with a yellow look in places. My hair stylist applied a glazing and then told me about Iles Shampoo. It is the only shampoo I have ever used that added volume with out weighing down my thick hair.”

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