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The 4th of July sales 2023 are here! I'm an expert shopper & these are the 18 best deals

As a shopping expert, here's what I think you should grab ASAP in the best 4th of July sales, from fashion and beauty to home buys

fourth of july sales 2023
Karen Silas
Senior Lifestyle Editor
Updated: 4 July 2023
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Independence Day isn't all about eating burgers and watching parades - it's also about shopping some of summer 2023's best 4th of July sales. But let's face it, there are so many great items on sale and it's so hard to figure out where to start.

Well,  I’m here to help you wade through the thousands of deals to find out exactly what you need to shop - and where!

I'm an expert on where to buy trending must-haves for fashion, beauty and home, and have been shopping for a living at HELLO! Online for over three years now.

I love covering major deals, whether flash discounts, Amazon Prime Day or popular seasonal sales at retailers like Macy's or Nordstrom - where the Anniversary sale is coming up soon - and as you can probably guess, I have a pretty good idea of where the best deals are.

And this 4th of July I have all the details on where to shop the top deals and discounts, whether you're looking for summer looks and hot-weather beauty must-haves to pack for your vacay, or you're just wanting to give the look of your home an instant boost with a homeware buy.

I have so many favorites, from Sephora to Anthropologie and H&M, and when it comes to department stores I can't resist Saks Fifth Avenue and Nordstrom Rack for fashion and beauty deals, and Macy's for childrenswear, fashion basics and home goods.

So let's get shopping...

Best 4th of July 2023 sales: What's hot

Get started with my favorite picks from top retailers...

  1. 1/12


    hm cut out swimsuit on sale

    H&M Cut-out Swimsuit

    I love H&M's trendy swimwear designs and honestly when they're on sale you really can't beat the price. Get a swimsuit as low as $9.99 right now, and with the cash you save you can splash out on a cover-up too! If you're wondering how to style this one-piece this summer, I think it looks fabulous with those heart-shaped shades.

  2. 2/12


    dyson supersonic hair dryer at sephora sale

    Dyson Supersonic Hair Dryer

    Dyson hair dryers as loved by the likes of Princess Kate are rarely discounted - with the exception of the Fourth of July sales. You can score this special edition Supersonic hair dryer set, with a $554 value, for just $329. The set includes a Dyson hair dryer in Vinca blue and rosé, with matching case, brush and comb. and exclusive brush and comb. You can also shop a similar set with attachments on sale at Best Buy  and  Dyson.

  3. 3/12


    brooklinen sheet bundle sale

    Luxe Hardcore Sheet Bundle

    Brooklinen sheets are internet famous - and now’s your chance to upgrade your sleep situation with some cool and comfy sheets for summer. The brand has 20% off all sheets for the 4th of July, and I love the Luxe Hardcore Sheet Bundle – 1 flat sheet, 1 fitted sheet and 2 pillowcases – that comes in seven colors. But shop now the sale ends soon.

  4. 4/12


    macys bra sale

    Vanity Fair Full Figure Beauty Back Smoothing Minimizer Bra

    At Macy’s there’s up to an extra 20% off selected items across the site with the code FOURTH, and I highly recommend stocking up on must-have basics from bedding to bras. For example, the highly-rated and great-fitting

    Full Figure Beauty Back Smoothing Minimizer Bra, which comes in seven colors and up to a size 38G.

  5. 5/12


    pink smeg toaster on sale

    Smeg 2 Slice 50s Style Toaster

    Cue the fireworks - the Wayfair home sale is ON! I spotted so many deals with up to 60% off, including my favorite SMEG appliances - add one to your kitchen for an instant style upgrade.  SMEG toasters are available in seven different colors, including trending pink.

  6. 6/12


    farm rio sale at anthropologie

    Farm Rio Embroidered Denim Shorts

    Anthropologie is having an extra 40% off sale for the Fourth of July - check out the breezy summer styles by one of my favorite brands, Farm Rio.

  7. 7/12


    mango hot pink linen blazer

    Mango 100% linen suit blazer

    Barbie core is trending and a hot pink blazer is a must-have as we’ve seen on the likes of Karlie Kloss and Khloé Kardashian. I can’t resist a linen blazer and this Mango look checks all the boxes for summer style. The brand has great tailoring and fabric quality and has embraced more inclusive sizing. After not shopping there for a while, I've fallen in love again.

  8. 8/12


    mielle hair growth oil

    Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil

    Amazon Prime Day is coming up on July 11 and 12, but if you want to take advantage of deals before then, may we suggest the Amazon 4th of July sale and this TikTok viral Mielle hair growth oil that's discounted now - be sure to stock up!

  9. 9/12


    strathberry east west bag in blue

    Strathberry East/West Leather Baguette

    The Saks designer sale has up to 60% off the most covetable looks, including over 600 designer bags to die for. From trendy raffia totes to leather classics - and this Princess Kate and Meghan Markle-approved bag that’s on my wish list.

  10. 10/12

    Nordstrom Rack

    gucci star sunglasses

    Gucci 49mm Cat Eye Sunglasses

    Nordstrom Rack is a go-to for designer sunglasses for up to 70% off, and this summer it’s all about making a statement. I love these top-rated, literally star-studded Gucci shades that would look great poolside on the 4th of July.

  11. 11/12


    jacquemus sandals on sale at nordstrom

    JACQUEMUS Round Toe Sandal

    Nordstrom's Anniversary sale preview kicks off on July 3, but that doesn't mean you can't already find some great deals. I found some great prices on summer style, including designer deals like these Jacquemus sandals, which are 40% off right now.

  12. 12/12


    nuface mini starter kit

    NuFace Mini Starter Kit

    Select products are up to 25% off from now until 7/5 with code JULY4, including best-sellers from popular brands like Christophe Robin, Sunday Riley & more. NuFace microcurrent gadgets - as loved by the likes of Jennifer Aniston, Bella Hadid and me – are also on sale, with a free gift!

Best 4th of July 2023 sales: Celebrity & royal faves

Okay, so I couldn't resist including A-list favorites that are having sales – after all, royal and celebrity style is our bread and butter here at HELLO!. Here are some star-worthy deals you might want to shop...


American royal Meghan Markle helped put Veronica Beard on the fashion map, with the brand's shirt dresses and vegan leather pants in her wardrobe. Shop the 4th of July sale and get an extra 20% off with the code: FIREWORKS20.


I love SKIMS dresses and swimwear - so I definitely advise you check out the Kim Kardashian-owned brand's sale section. 


Raise your hand if you love a good Coach bag - and envy JLo's collection! So that's why I have my eye on the Coach sale - including selected styles in the Jennifer Lopez-approved Tabby range.


I'm a huge fan of Everlane - I love their jeans and easy-to-wear dresses. Angelina Jolie and Meghan Markle also love the brand. I wonder if they're checking out the sale?


Frame is of course on my radar - it's a fave of everyone from Meghan Markle to Hailey Bieber and Dua Lipa. And while the brand hasn't launched any 4th of July deals as of yet, you can grab a rare up to 80% off on Frame denim during the sample sale, which ends on July 3rd!


Princess Kate has a whole collection of Aspinal bags - and there's a right royal sale going on with up to 60% off royal-approved bags.

When do the 4th of July sales start?

Sales start a few days before the 4th of July, and you don't want to waste any time if you want to have the most options. As the calendar moves toward July 4, you may see bigger discounts at your favorite retailers – and some online stores even have amazing deals even past Independence Day – but as stock dwindles you might have fewer options to shop your faves.

What stores have 4th of July sales?

The good news is pretty much any major retailer will be offering up discounts, whether specifically for 4th of July or for the summer sales. My edit of faves includes my go-tos plus more great deals at Veronica Beard, Skims and more.

The sales are well underway so make sure you’re prepared with my Fourth of July guide to the biggest sales around the web.

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