Kim Kardashian's red swimsuit is 50% off on sale - but hurry it's almost sold out

I’ve been shopping for new swimwear for summer, and there's a look that has been at top of my list: Kim Kardashian's red hot Skims Swim swimsuit - and it's now 50% off in the SKIMS Bi-Annual sale.

The SKIMS swimwear collection, released during the spring, features cool colourways, summer mesh and even the debut of Skims' first-ever underwire bikini. But the gorgeous red swimsuit that Kim rocked in a modeling shot is a standout which I can imagine making a major statement at the beach or poolside.

© Skims

The SKIMS scoop neck design, which is on sale in all the other shades, too, has been earning rave reviews and a 4.5 rating from verified shoppers.

© Skims

£44 (SAVE 50%) at Skims

Those who’ve bought the one-piece in the other colorways say it’s true to size, and praise the quality of the material and the fit, saying it’s “perfect”, “so flattering” and "beautifully made". And as someone who has a Skims swimsuit of my own, I can believe it.

The Signature Swim Scoop Neck One-Piece is on sale in 8 colours, like Pink Skims Camo (shown)

£44 (SAVE 50%) at SKIMS

Red swimsuits, though, are trending – I’ve been searching for a similar look to the Ruby Skims scoop neck, and they’re not easy to find because they keep selling out! I’m not really surprised though - who doesn’t love a swimsuit that evokes Kim Kardashian-meets-Baywatch babe?

Red swimsuits look great on every age - we’ve spotted Jennifer Garner and Christie Brinkley wearing them – so I’m going to do us all a favour and share some lookalikes.

Amazon’s Smismivo swimsuit (£27.99 /$32.99) has a retro pin-up vibe AND over 20k 5-star ratings. Plus it’s a fraction of the price of the SKIMS look so it’s so tempting to add it to basket in more than one shade.

River Island’s red one-piece (£35 /$65) is so similar – but you might want to hurry. I can tell you this silhouette is so popular that I wouldn’t be surprised if it sells out.

If you’re looking for more coverage, Cupshe's red one-piece (£34 / $37.99) is a great choice, giving you the red-hot beach babe vibe with adjustable straps, a standard-cut leg, and classic bum coverage.

All of these picks are a great alternative to the Skims, but if you're passionate about Kim K’s version I'd grab it ASAP. It’s a classic swimsuit style with adjustable straps and medium back coverage and the bold red hue makes it full-on bombshell – a surefire sellout.