Skip to main contentSkip to footer
Princess Kate in sunset

Princess Kate’s fave swimwear styles: From ASOS to Melissa Odabash & more royal swimsuit inspiration

Pack a Princess-approved swimsuit or bikini for your big summer holiday

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Carla Challis
Commerce Partnerships Editor
June 6, 2024
Share this:

Since her style is perennially chic, we can only imagine that Princess Kate's swimwear collection is equally as stylish. From her love of a Breton stripe to a floral pattern, we bet Kate's swimsuits and bikinis are just as classic, much like the brands she favours from M&S to Boden, Self Portrait and Faithful The Brand.

The list of Princess Kate's go-to brands is vast, and the swimwear options from these labels are incredible; think Chanel-style swimsuits, vintage inspired two-pieces and never out of fashion black bikinis. And since we're all thinking summer holidays right now, who better than the Princess of Wales to look to for a little swimwear inspiration 2024?

Princess Kate swimwear brands - at a glance

Boden Swimwear - When a brand caters for both you and your children, you know its a keeper and Boden is one both Princess Kate wears, and her daughter Princess Charlotte too.

Sezane Swimwear - The chic French brand is loved by many celebrities and royals, including Princess Kate, who wore the label's knitted two piece late last year. Their swimwear styles are as stylish as you'd imagine.

Marks & Spencer Swimwear - We love that Princess Kate loves M&S as much as we do, for both its quality and design.

Melissa Odabash Swimwear - The intel on the brands Kate really wears on holiday are slim, but we have heard Melissa Odabash, the luxury swimwear brand, is one she does rely on.

& Other Stories Swimwear - Who didn't rush to buy a pair of jeans from & Other Stories when they saw Princess Kate wearing a pair? Check out their swimwear too, full of on-trend styles, classic pieces and sexy bikinis.

There's few pictures of Princess Kate wearing swimwear, as the royal family's holidays are private occasions - as they should be, a time for the royals to down tools and relax. 

Kate's younger sister though is something of a swimwear influencer, with Pippa Middleton's bikinis and swimsuits selling out fast. The 40-year-old is often pictured holidaying at Eden Rock, in St Barths, owned by her husband James Matthews' family (see the pics here). Pippa favours a bikini from brands including Heidi Klein and luxe swimwear label ViX, and as the two sisters are close, we bet Kate has a few from these swimwear collections too.

Pippa Middleton red bikini
Pippa Middleton wows in an orange bikini while on holiday

How I chose Princess Kate's swimwear

Expertise: Since I'm practically a Princess Kate expert,  I'm well-versed in her fashion choices and here I've delved into the archives and researched her most often-worn fashion brands, choosing flattering and on-trend swimwear from those royal-approved brands.

Brands: High street, designer and swimwear-only brands are all in this edit.

Price: Naturally, Kate is something of a queen when it comes to her high-low style, and she's just as comfortable wearing M&S as she is a designer brand. Whatever your budget, there's a royal-swimsuit for you.

Style: I've handpicked styles from the brands that Princess Kate might favour, including classic designs, patterns she loves and flattering shapes too.

Shop Princess Kate inspired swimwear

  1. 1/9

    Boden Swimwear

    Boden Halterneck Swimsuit

    Boden Levanzo Ruched Halter Swimsuit

    The details:

    • Colourways available: Nine including black, red and patterned
    • Sizes:  UK 6 - 20, long and regular lengths
    • Bust support: Lightly padded fixed cups 
    • Composition: Shell - 80% polyamide 20% elastane. Lining - 85% polyester 15% elastane 

    Editor's note:

    "A comfy fit with its halter neck and slightly ruched tummy area, Boden's got it right with this top-rated swimsuit - I love the red, but there's black and patterned too.

    "I am here for the adjustable straps to have it as loose or tight as is right for you."

    Kate loves to champion the British high street and Boden is one of her go-tos for both herself and Princess Charlotte. From its pretty blouses to cute cardigans, Boden’s swimwear range gets rave reviews from shoppers.


  2. 2/9

    Melissa Odabash Swimwear

    Melissa Odabash Swimwear

    Melissa Odabash Knotted Triangle Bikini

    The details:

    • Colourways available: Navy or white
    • Sizes: EU 38 - 48
    • Bust support: Padded fixed cups 
    • Composition: 91% Polyamide, 9% Elastane 

    Editor's note:

    "Melissa Odabash swimwear is a well-loved brand for celebrities and royals, and I love the minimalist nature of this navy bikini. The seersucker material is on-trend, and the knotted bikini top looks uber flattering."

    Swimwear stalwart Melissa Odabash is rumoured to be the one swimwear label Princess Kate definitely wears, and it’s a favourite among the likes of Amanda Holden and Christine Lampard too.  

  3. 3/9

    M&S Swimwear

    Marks & Spencer Swimsuit

    M&S Tummy Control Plisse Swimsuit

    The details:

    • Colourways available: Five patterns
    • Sizes: UK 8 - 24 plus longer length
    • Bust support: Padded fixed cups, non-wired
    • Composition: 83% polyamide, 17% elastane 

    Editor's note:

    "You can always rely on M&S for a solid swimsuit or bikini buy, and they stock many to suit different body hangups including tummy control, like this one.

    "I think Princess Kate would love this understated animal print design, and the square neck make it great for sportier types too."

    From Kate’s sell-out pink trouser suit to those classic trainers she snapped up, Kate is a big M&S advocate. 

    M&S has a brilliantly extensive swimwear range, including swimsuits, bikinis, tankinis, rash tops, and more in florals, gingham, stripes, and plain and animal print..

  4. 4/9

    Accessorize Swimwear

    Accessorize Bikini

    Accessorize Textured Bandeau Bikini

    The details:

    • Colourways available: White
    • Sizes: UK 6 - 20
    • Bust support: None
    • Composition: 92% polyester, 8% elastane 

    Editor's note:

    "One style Princess Kate is said to love is a white bikini, and you can't go wrong with Accessorize's 

    The mother of three always causes a frenzy when she wears a pair of affordable Accessorize earrings and their swimwear is just as chic and purse-friendly too.

    As well as classic styles, you’ll find trendy ribbed swimsuits, crochet bikinis, and scallop-edged one-pieces.

  5. 5/9

    Self Portrait Swimwear

    Self Portrait Swimsuit

    Self Portrait Crystal-embellished Swimsuit

    The details:

    • Colourways available: Pink and orange ombre
    • Sizes: UK 4 - 14
    • Bust support: None
    • Composition: 20% elastane, 80% polyamide 

    Editor's note:

    "This super sexy swimsuit is covered in embellished and an ombre tone in pinks and oranges - definitely one for posing by the pool in."

    The London-based label has been a hit with Princess Kate for years, with Kate first wearing a white dress from the brand to a film premiere in 2016 and more recently, a mint tea dress in the Bahamas.  

  6. 6/9

    & Other Stories Swimsuit

    Model wearing & Other Stories Black Swimsuit

    & Other Stories Gathered V-Cut Swimsuit

    The details:

    • Colourways available: Black
    • Sizes: EU 32 - 44
    • Bust support: None
    • Composition: 25% elastane, 75% polyamide  

    Editor's note:

    "If you want a little more coverage, this is a great option from & Other Stories. It has capped sleeves but a peekaboo neckline, and a gathered tummy area to make you feel more comfortable."

    You better believe we rushed out to buy a pair of & Other Stories’ Favourite Cut jeans after Kate wore a pair. And the high street brand's swimwear is equally as cool, with crinkle swimsuits, coastal one-pieces and swimwear in the colour du jour, brown.



  7. 7/9

    Faithfull The Brand Swimwear

    faithfull the brand floral bikini

    Faithfull The Brand Ruched Floral Print Bikini

    The details:

    • Colourways available: Pink floral
    • Sizes: XS to XXL
    • Bust support: Underwired
    • Composition: 80% nylon, 20% elastane

    Editor's note:

    "You can't beat a floral, bright bikini for summer and Faithfull The Brand's are super cool, with retro patterns and bold prints."

    Faithfull The Brand’s floral dresses are synonymous with the Princess and summer, so it’s only fitting that she’d love their floral swimsuits and bikinis too.

  8. 8/9

    ASOS Swimwear

    ASOS Tankini

    ASOS Tankini

    The details:

    • Colourways available: Black with white edging
    • Sizes: UK 4 - 18
    • Bust support: None
    • Composition: Lining: 80% Polyester, 20% Elastane, Main: 78% Polyester, 22% Elastane. 

    Editor's note:

    "With a sporty vibe, ASOS' tankini is a classic monochrome with longer length top. Although it doesn't have any bust support, it's ideal if you want something between a bikini and swimsuit."

    Princess Kate and ASOS go way back, from Kate's ASOS earrings to blouse and more. She even relied on the brand when pregnant, wearing an ASOS maternity dress.

  9. 9/9

    Sezane Swimwear

    Sezane Swimsuit

    Sezane Leopard Print Swimsuit

    The details:

    • Colourways available: Leopard print
    • Sizes: UK 4 - 18
    • Bust support: None
    • Composition: 83% Polyamide, 17% Elastane 

    Editor's note:

    "Who doesn't love a touch of leopard print? Princess Diana did, and I think this is such a wearable shape in the pattern we all adore."

    The French brand has been spotted on Princess Kate many a time, including a beautifully chic two piece knitted top and skirt back in 2023.

    As you'd expect from a Parisian label, the swimwear options are as chic as the fashion pieces.

Sign up to HELLO Daily! for the best royal, celebrity and lifestyle coverage

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

More Shopping

See more