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Hailey Bieber's radiant skin secret is a pink $6 'glow mask' from Amazon


Hailey Bieber’s skincare secret is out! Learn why she's obsessed with the affordable face mask from Korean beauty brand, Loops, currently on sale.


Hailey Bieber shares selfie to Instagram with pink lipstick © Instagram/ @haileybieber

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Karen Silas
Karen SilasSenior Lifestyle Editor
Updated: November 20, 2025
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Model and Rhode beauty founder Hailey Bieber is one of the biggest beauty trendsetters around, and when she shares one of her skincare secrets, we immediately take notes. 

Thankfully Hailey's not much of a gatekeeper - she shared a carousel of photos on Instagram, featuring her jaw-dropping engagement ring and handy Rhode Lip Case, but also one of her go-to face masks: the Loops Double Take Hydrogel face mask - it comes to just $6 per mask! 

  • Hailey Bieber often shares her skincare faves on her social media channels. 
  • The reviews are pretty stellar with one fan saying: “My skin feels amazing, plump and moisturized."
hailey bieber pink face mask
Hailey wore her nourishing skincare 'glow mask' on Instagram

The pink face treatment is described as a “Glow Mask” that aims to "glow, hydrate, refine and brighten before a rendezvous". 

Hailey's clearly having a rosy moment, having just released two new Rhode Pocket Blush shades, including Date Cake, a warm berry that looks good on all skin tones.

And when she appeared on Instagram wearing a pink Frankie's Bikini knit hoodie, Mrs Bieber was looking extra pretty in pink in her matching Loops face mask.

I tracked down the mom-of-one's cute slumber-party ready treatment and was pretty surprised at how affordable it is. 

Hailey uses: Loops Double Take Hydrogel face mask (pack of 5)

LOOPS DOUBLE TAKE Glow Hydrogel Face Mask loved by Hailey Bieber

The face mask, which is available in a pack of five, is trending on Amazon, having sold 300+ in the past month, and shoppers are giving it rave reviews along with an impressive 4.7-star average rating.

I thought the adorably pink face mask would be perfect for weddings and girlie get-togethers, and according to the reviews, it turns out I was right. There's also a pack of Rejuvenating Face Masks for if your skin needs a plumping, youthful glow, and the Loops Variety Pack includes one of each type, so you can find your fave.

What do the verified reviews say about the Loops face masks?

"Bought these for me and my girls before my wedding to give us a little boost in hydration and overall glow and they didn’t disappoint! Love love love!" said one verified reviewer.

"Love the hydration!" Said another shopper. "My skin feels amazing, plump and moisturized, fine lines disappear and my complexion is bright!"

I took a deep dive into the two-piece sheet mask’s  ingredients and yes, the mask contain the essentials to brighten, soothe and moisturize, including vitamin E-rich sunflower seed oil, aloe vera and plant-derived form of hyaluronic acid, Hyalurosmooth. 

The 10-minute treatment is super simple - you apply to a clean, dry face and when the time is up tap the remaining serum into your skin.

The downside? Reviewers did cite the cost, although to me $6 is pretty affordable especially when compared to more expensive masks, for example the 111Skin masks - $30 each - as approved by the likes of Priyanka Chopra and Kim Kardashian. 

 Or another popular luxury face mask, Knesko's $47 gold face mask, loved by Halle Berry.  

So the Loops mask is affordable and Hailey approved! Really a win-win in my book.

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