A cropped bouclé jacket has become a wardrobe staple. A favourite of everyone from Meghan Markle to Katie Holmes and Elsa Hosk, they're reminiscent of the timeless Chanel silhouettes that have defined chic since the 1950s - most recently reimagined with a sparkling finish on the autumn/winter 2025 runway.
I've grown quite a collection over the last few years but on a recent trip to H&M I tried a new-in style that had been on my radar - and it's now dropped in the January sale.
- H&M's white bouclé jacket went viral last year thanks to its similarities to designer styles
- I went into the London flagship store to try it on and it's so chic, soft and comfortable
- It looks similar to pieces by French fashion house Chanel but costs just £30 in the sale
© @holliebrothertonWith its rich texture, black trim detailing, and glossy gold buttons, it channels couture energy minus the designer price tag. Its bouclé style weave feels well made and is accented with elegant black braiding along the v‑neckline, front opening, cuffs, and hemline.
But the cut is what I love the most. It hugs the shoulders just right and falls into a clean silhouette - not fitted but not oversized. Despite its tweed aesthetic, it's super soft and not rigid. Now in the sale, it looks and feels much more expensive than its £30 price tag.
It's now sold out in store but you can still shop it in sizes XXS-XXL online. For reference, I'm a UK size 8 and the small was the perfect fit. If you prefer to wear black, they also have this one that I love for the same price.
Styling is effortless. I paired it with tailored wide-leg trousers for an office-appropriate look, but I also like how H&M have dressed it down with relaxed-fit jeans. Equally you could dress it up with a matching mini skirt and ballet flats for a Parisian vibe, or wear it with slim-fit trousers and stiletto heels.
If you love the look, but your budget is higher, Saint and Sofia has a £269 white boucle jacket that's been worn by the likes of Victoria Starmer. The fitted piece is so luxe and made from an organic cotton blend. Available in UK sizes 6-22, it also comes in four different prints and colours.
