The best of the January sales: 'I'm a shopping editor and these are the 15 best places to save money'
An editor-approved guide to the January sales. I shop for a living - and I like getting a good deal - so I'm here to help you navigate through the noise...
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Let the January sales commence! The sales are taking place all over the internet right now and I've seen some major savings in the winter sales. It would appear that some of the big brands have saved the best savings until now. Here are our absolute favourite sales for 2026.
Best for all-round sales: Marks & Spencer and John Lewis cater for everyone in the family and the savings are elite. Amazon is also the ultimate sale destination.
Best for designer deals: Selfridges and NETAPORTER are guaranteed to get you some designer purchases for less.
Best for beauty lovers: Boots has lots of epic deals on beauty products, as well as LOOK FANTASTIC and Space NK.
How I chose the best January 2026 sales
Personal opinion: My name is Leanne and I've worked over several shopping events for the past 17 years and would consider myself as a professional when it comes to shopping for deals. All of the deals I've included in the list are ones that I'd shop myself, so I believe they're truly worth spending your money on.
Variety: Whether you're shopping for clothing, makeup, home items, or fitness equipment to kickstart the new year, I've picked out a range of deals to suit shoppers' needs.
Price: After Christmas we're all feeling the pinch which means it's important to spend savvy in January. I've chosen a range of price points to suit every budget.
Trusted brands: The retailers included are in the list not only for their epic discounts, but I've only included brands that I know and love myself.
When 16Arlington collaborated with Marks & Spencer back in Autumn of 2025, it was the talk of the fashion crowd. I kicked myself for not purchasing the shaggy cream coat in the collection, but now I've spotted it on sale - very tempting indeed.
M&S' January sale is better than ever before and you get can get bargains on plenty this year. From womenswear to homeware, menswear, kids and even beauty products.
I love my Slip silk pillowcases, so they're a great investment buy - especially when you can bag one in the sale. These ones have your initial on - they make great gifts if you want to plan ahead (or self gift)
The Selfridges January sale is always an exciting one to arrive, and this year is no different. You've got deals on womenswear, menswear, home ware, kids and beauty.
It has to be something from Dior Beauty - I've spotted Dior's stunning DIOR J’adore Les Adorables Shimmering Oil on sale and this will be so gorgeous for my next vacation.
Everyone needs a classic black crossbody bag and the 'Paris' is an excellent addition to your closet. The versatile bag features a trunk-inspired gold lock and is roomy enough for the essentials.
The NEOM Tortoiseshell Glass Wellbeing Pod is one of my favourite things I own and this deal is too good not to share. If you purchase on John Lewis - or spend over £75 on Neom products - you get a FREE NEOM Scented Candle to your basket.
Call it the Claudia Winkleman effect, but every time I watch her on The Traitors, she makes me want a pair of chunky chealsea boots. Thankfully, I've found a pair on H&M with 25% off them.
The H&M January sale has lots of deals on womenswear, menswear, homeware, kids and beauty. There''s up to 60% off right now and it's a great time to discover the latest marked-down pieces.
Running out of battery on my phone is a 2025 problem because in 2026 I'm going to have a battery pack on me. This one from Amazon looks pretty good, has excellent reviews and the price is great. Sold.
Phlur is one of my standout fragrance brands of 2025 so I'm thrilled to see some of the stars of the range in the Space NK sale. I honestly don't think you can make the wrong choice.
Ooh, so much to choose from. I've had my eye on the Khaite studded belt for quite some time and now I've just seen a perfect lookalike from The Frankie Shop for less than £100.
The NETAPORTER sales don't happen all that often, but when they do, it's a real event! And you've got so much to choose from; designer outfits and dresses, loungewear, skims underwear, designer shoes and cool trainers. Not forgetting cool jewellery and impressive designer bags.
I have a serious jacket addiction and this January sales edit isn't helping matters as now I'm in the market for a this River Island beauty. It'll look great under a coat right now, but will be perfect to wear alone come spring.
The wait is over - Lululemon's famous 'we made too much' sale is back and there are plenty of pieces in the sale to get you excited about hitting your fitness goals in 2026.
Things are selling out fast in the Boden sale - but I am amazed that this Princess Kate-esque fair isle knit is on sale. Christmas may be over but it'll be perfect for the January chill and then it'll be ideal for next Christmas, too.
I like to use the sales to shop for my future self, and I know this white dress will be incredible in the summer. If you're a bride getting married you'll want to shop some winter white.
The Nadine Merabi January sale is a must-visit if you have some events in the calendar this year. Whether you're getting married, or celebrating a big birthday or have a hen party to attend, be sure to get an outfit to turn heads in.
The Bobbi Brown face base is a cult-classic for a reason. It's basically a primer infused with glow-boosting vitamins and hydration. Your makeup goes on perfectly with this.
Your NYE party dress dilemma - sorted. If you're looking for a stylish party dress to ring in 2026, you're in luck because I've found some showstoppers.