As Tyra Banks would say: Face mask… but make it FASHION. If anyone would have told us back in early spring that face masks with matching outfits was going to be the hottest look of 2020, well, we definitely wouldn’t have believed them. The face mask coordinated sets trend, though, seems to be Instagram official with influencers, celebrities and especially royals fully embracing it. Both Queen Mathilde of Belgium AND her 18-year-old daughter, Princess Elisabeth, have matched their face mask to their dresses, demonstrating this trend transcends generations. And now even Kate Middleton's favourite labels are getting into the matchy-matchy face mask style!
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A very stylish Princess Elisabeth of Belgium, 18, showed how the royals rock matching face mask sets
The Duchess of Cambridge, who has showed off her floral face mask style, put British designer The Vampire's Wife on the royal fashion radar when she wore one of their dresses to a high profile engagement.
Duchess Kate loves The Vampire's Wife – will we see her teaming her next dress from the brand with one of their stunning matching luxury face masks?
The brand now has a beautiful floral face covering that perfectly matches one of their eye-catching frocks, which makes us wonder if we might see the Duchess of Cambridge trying out the look. But if you love this floral face mask, shop it soon – every Vampire's Wife face covering has quickly sold out!
THE FACE MASK: The Vampire's Wife scarf face mask, £125, The Vampire's Wife
THE MATCHING DRESS: The Unconditional Dress, £1095, The Vampire's Wife
But it's not just royals who are getting into the habit of matching their face coverings with their outfits.
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If you still have doubts about the trend, check out the high street and social media! Influencer and personal shopper Emily J Bull showed a stunning Topshop coord set – the Black Star dress and matching mask – on Instagram in a post that will definitely convince you that matching your face mask to your dress is the way to go this fall.
THE FACE MASK: 'Black Star' face covering, £6.99, Topshop
THE MATCHING DRESS: 'Black Star' print dress, £35.99, Topshop
Cindy Crawford was an early adopter of the trend, wearing a tie-dye matching look on Instagram back in May, and we’re also seeing more and more influencers coordinating their face coverings with their tops and dresses on social media.
Cindy Crawford showed off coordinated supermodel style in a matching tie-dye look
If you love Cindy's look, Cotton Citizen is one label that does a variety of coordinated tie-dye face mask looks that you can team up with a host of separates from t-shirts to bike shorts and dresses.
THE FACE MASK: Cotton Citizen face mask in Peony Blast, £21.06, Revolve
THE MATCHING TEE: Cotton Citizen T-shirt in Peony Blast, £67.70, Revolve
Whether you are looking for a dress to match your face mask or a top or skirt in the same fabric as your face covering, here’s where to find face mask coordinated sets.
Face masks with matching dresses and skirts
The 'Date Night' dress and matching face covering in a zebra motif from Good American is a fabulous way to double down on the animal print trend.
THE FACE MASK: Zebra print face mask, £4.53, Good American
THE MATCHING DRESS: Zebra print dress, £125.83, Good American
Rixo, a brand loved by royals and celebrities including Queen Maxima, Kelly Ripa and Selena Gomez, has matching face mask sets in some of their most popular prints, including this colourful daisy print.
THE FACE MASK: Rixo daisy print face covering, £26, Selfridges
THE MATCHING SKIRT: Rixo daisy print skirt, £215, Selfridges
Face masks with matching tops
Breton stripe tops are adored by Kate Middleton and Meghan Markle, so elevate your nautical-inspired look with a matching face mask.
Breton stripe top, £55, and face covering, £40, Saint James
Silk face masks are a true luxury, and fabulous for people with sensitive skin – so indie brand Gisy paired theirs up with a matching camisole to wear alone or underneath a blazer for a chic luxe look.
Silk camisole with matching face mask, £140 for the set, Wolf & Badger
Face masks with matching jumpsuits
Jumpsuits are a major wardrobe staple these days, and so are face masks! So why not team them up?
Floral print jumpsuit and face covering, £163 for the set, Wolf & Badger
Face masks with matching coats
Iconic designers like Burberry are getting into the action. The British fashion house has created face masks in their iconic plaids that go perfectly with their chic trenchcoats and other looks.
Burberry face covering, £90, Burberry
Even the legendary Dame Joan Collins has discovered the joys of matching her face covering to her outfit, posting a photo of herself wearing a blue and white coordinated look to Instagram and admitting she was posing for the photo “even though I said I would never wear a matching mask”. Same!
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