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17 sustainable fashion brands that need a place in your wardrobe

These are the eco-friendly high street names to shop

sustainable fashion brands best
Carla Challis
Commerce Partnerships Editor
Updated: November 15, 2022
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There's never been a more important time to think about sustainable and ethical fashion. With climate change being labelled as a 'code red' for the planet, and mass overproduction filling our planet with unnecessary waste, fast fashion brands are coming under fire for their unethical practices.

RELATED: 9 times the royals made sustainable fashion choices

MORE: 7 simple ways going green can save £100s on bills

Although the most sustainable wardrobe is the one you already own, sometimes your wardrobe deserves a refresh. Everyone from the royals to major celebrities are recycling, reusing, and shopping from small businesses to change the future of fashion forever.

We've rounded up some of the very best eco-friendly fashion finds, which you can shop straight from the comfort of your sofa. From M&S and Boden, to ASOS, Omnes and H&M, shop our favourite sustainable fashion brands...


H&M's Conscious Choice label is the one to look for when shopping the high street giant - it calls out the pieces that are made with a higher percentage of materials that have less impact on the environment.

hm knit

Rib Jumper, £24.99, H&M


Each Conscious choice labelled product contains at least 50% of more sustainable materials — like organic cotton or recycled polyester — with some containing more. You'll find the green label across all H&M departments, too.


Omnes are making waves in the fashion industry for their on-trend, stylish designs that are all created with sustainability at the forefront. The brand uses materials that are long-lasting, upcycle fabric offcuts and ensure all suppliers are audited and sustainable too.

omnes dress

Tea Dress, £65, Omnes


This seascape tea dress is made from sustainable LENZING ECOVERO Viscose, a fully biodegradable material that decomposes quicker than generic viscose. Plus, the labels are made from recycled plastic bottles.

Baukjen x Oxfam 

For a fourth year Baukjen has partnered up with Oxfam and 50% of net proceeds from sales of their 'Pre-Loved Collection' are donated to a selection of women’s charities. 

bauk jacket

Pre-Loved Utility Jacket, £59, Baukjen


Old Baukjen garments are being repurposed, recycled or given new life via their Pre-Loved scheme.

MORE: 16 best refillable beauty products to shop now

Girlfriend Collective at John Lewis

John Lewis has compiled a list of the best sustainable fashion brands on their website and newcomer 'Girlfriend Collective' specialises in making activewear from recycled materials ‘because trash looks better on you than it does polluting the planet’. The collection of leggingsshorts and sports bras are functional for a work-out and comfortable enough to wear every day.

JL GirlfriendCollection leggings

Girlfriend Collective high rise leggings, £70, John Lewis



M&S are committed to sourcing 100% of the cotton they use in clothing from more sustainable sources, with the majority through the Better Cotton Initiative (BCI). The BCI initiative helps farmers to increase profits and reduce their water usage. 

MandS cotton pink chinos

Cotton Rich Chinos, £25, M&S


READ: How to find the perfect second-hand wedding dress like Princess Beatrice

& Other Stories

Head to & Other Stories 'Sustainably Sourced Materials' hub where they outline their ambition to create lovable circular fashion of premium quality that lasts beyond the season.


Chainmail Mini Dress, £175, & Other Stories


They also use recycled polyester and polyamide in their synthetic garments and since 2020 their cotton has been either sourced through Better Cotton Initiative (BCI) or recycling.


Mango has announced its commitment to designing more sustainable products, with eco-friendly packaging and less textile waste. 

mango trench

Cotton Trench Coat, £79.99, Mango


So far they have said that 79% of their pieces have sustainable properties with the target for this year being 100% of their garments having sustainable properties.


Boden has created a range of on-trend slinky dresses and linen shirts using trademarked LENZING™ ECOVERO™ fibres which are derived from sustainable wood and pulp, coming from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy.

Boden rosie linen shirt honeycomb

Rosie Linen Shirt in Honeycomb, £38, Boden



Eberjey doesn’t just make the softest, comfiest PJs and loungewear around, the Eberjey collection is also made from sustainable Lenzing modal fabric, derived from beech trees, and it's biodegradable too.

eberjay pjs

Frida Pyjama Set, £195, Eberjey



Monki is a fashion brand that proudly champions planet power. They’ve made a commitment to source materials that will have less impact on the environment – including using recycled materials, and pledge that sustainability is at the core of everything they do. 

monki coat

Quilted Floral Jacket, £75, Monki


MORE: When royals recycle their favourite outfits


GANNI has set a number of sustainability targets for 2023, including the goal of 100% of the cotton, viscose and polyester that they use being from the most responsible solution available.


Bow Denim Blouse, £215, GANNI


They already have excellent pieces with the Responsible Material range, including accessories such as denim blouses, wool beanies and leather handbags.


Meghan Markle's go-to sneakers have become something of a cult product, and were the first fully sustainable sneaker brand, using eco-sourced, recycled or ethically farmed products to create their designs. 

veja trainers

Veja V-10 Trainers, £140, Selfridges



From responsibly sourced leather to upcycled materials, the Aspinal sustainable collection is doing its part to minimise the impact on the environment.

aspinal tote

Tote Bag, £295, Aspinal



Support circular fashion by renting your next outfit from HireStreet, an online platform which lets you rent clothes – this gorgeous slip dress could be yours for four days at just £23! Amazingly, since launch, HireStreet has saved 66,000 kg of carbon emissions. Wowza.


Finders Keepers Maya Dress, from £25, HireStreet



Lindex is working towards some impressive goals, including being climate neutral by 2023 and having 100 per cent of their materials recycled or sustainably sourced by 2025. Now that’s something we can get on board with!

rib drss

Stripe Dress, £49.99, Lindex



Rent this chic blazer from BY ROTATION, the UK's leading fashion rental app which aims to make fashion more accessible (and sustainable!) for everyone. On the app, you can upload your own wardrobe and rent pieces from others', too!

rent clothes

Jacquemus blazer, from £20, BY ROTATION


RELATED: 12 sustainable Instagram accounts to follow for an eco-friendly scroll

Thought Clothing

Founded in 1995, Thought is a powerhouse at protecting the planet - designing their collections to run on a limited basis to reduce waste and make every piece as sustainable as possible.


Jamesina Velvet Midi Dress in Teal Blue, £110, Thought


This year the fashion brand has partnered with FareShare to donate 100% of their Black Friday profits to reducing food waste in the UK and relieving food poverty - with the aim to move towards a more sustainable future.

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