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23 best swimwear brands for your winter sun holiday

Stylish swimwear is a holiday must-have

swimsuit brands
Maisie Bovingdon
Freelance Writer
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If you're lucky enough to be heading off on a sunny holiday this winter, new swimwear is a must. It comes in all shapes, styles, cuts and prints, and to find a supportive, fitting but flattering swimsuit or bikini can be challenging. 

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So we've done the hard work for you and found all of the very best swimwear brands available online this season. From Hunza G to Boux Avenue and Figleaves to M&S, scroll on to shop the go-to shopping destinations for swimwear to suit all body types.

Whether you're looking for petite or curvy, maternity or bigger boobs, there are styles to suit everyone.

Marks & Spencer Swimwear

With a huge range of bikinis and swimsuits, from sculpting to maternity and mix-and-match designs, M&S is amazing for swimwear. You'll find something to suit every occasion, need and style.

Marks and spencer swimsuit 2022

Our top pick: Tummy control multiway bandeau swimsuit, £29.50, M&S


John Lewis Swimwear

John Lewis stocks a whole host of swimwear brands, including its own label, so shoppers are spoilt for choice all year round.

John lewis pattern swimsuit

Our top pick: Tangier ikat twist front swimsuit, £39, John Lewis


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Everlane Swimwear

Everlane is a brand Meghan Markle has been a fan of over the years, so why not channel your inner Duchess with the brand's vast array of swimwear, from swimsuits to two-piece sets - many of which are now on sale.

Red swimsuit everlane

Our top pick: The string one-piece swimsuit, £29, Everlane


Boden Swimwear

Boden is a brand loved by Princess Kate and it has a selection of classic style swimsuits, as well as more glam pieces.

boden halter swim

Our top pick: Santorini halterneck swimsuit, £70, Boden


Melissa Odabash Swimwear

When it comes to swimwear, Melissa Odabash reigns supreme. A firm favourite of celebrities like Amanda Holden, the label gets our seal of approval, too.

belted swimsuit

Our top pick: Belize belted swimsuit, £260, Melissa Odabash


ASOS Swimwear

There's nothing ASOS doesn't sell, and it's vast array of swimwear is very impressive. From one-pieces in cut-out designs to bikinis in crop top styles, triangle shapes and more, it proves they have not left a single swimwear stone uncovered.

asos crinkle

Our top pick: Crinkle bikini set, £24, ASOS


H&M Swimwear

We love to shop for swimwear at H&M. Not only are they chic, durable and affordable, but they're a failsafe swim option that never seems to go saggy in all the wrong places. Perfection.

H and M bikini

Our top pick: Padded bandeau bikini top, £12.99, and matching bottoms, £9.99, H&M


La Redoute Swimwear

La Redoute has heard our cries for flattering, supportive swimwear that's stylish too. Merci, La Redoute!

ruffle swim

Our top pick: Ruffle back swimsuit, £46, La Redoute


Kimberley London Swimwear

Founded by former Made in Chelsea star Kimberley Garner, Kimberley London is one of our favourite luxury boutique swimwear brands - you're going to want everything. A mix of bikinis and swimsuits, expect sleek silhouettes and stylish cut-out designs.

Kimberley London bikini

Our top pick: Safari swimsuit, £240, Kimberley London


Hunza G Swimwear

The crème de la crème of swimwear - need we say more?

hunza seersucker swimsuit

Our top pick: Hunza G crinkle swimsuit, £155, Net-a-Porter


Boux Avenue Swimwear

Boux Avenue is known for its lingerie, and the swimwear is just as supportive and brilliant. From bust-boosting bikini bra tops, mix and match sets, to sculpting swimsuits and flattering cover-ups, it's got it all.

mesh bikni

Our top pick: Mesh bikini top, £34, and matching bottoms, £16, Boux Avenue


Pour Moi Swimwear

Pour Moi's swimwear is just as stylish and comfortable as its lingerie - and that says a lot.

Pour Moi swimsuit

Our top pick: Casablanca removable straps belted control swimsuit, £52, Pour Moi

SHOP NOW Swimwear

Very is the place to shop swimwear all year round, so it's the perfect go-to destination for your new swimsuit, tankini or teeny tiny bikini.

V very swimsuit

Our top pick: V by Very shape enhancing draped swimsuit, £30, Very


White Fox Swimwear

White Fox Boutique has all of the cuts and styles of swimwear you could dream of - from Brazilian-style to triangle, cut-out and everything in between.

red one piece

Our top pick: One piece, £46, White Fox Boutique


Dancing Leopard Swimwear

With a popular boutique in Ibiza, it should come as no surprise that Dancing Leopard has a gorgeous swimwear collection. Looking for pieces that are both stylish and sustainable? You'll be happy to know it's all made from Econyl - a regenerated nylon, which is sourced from waste that would otherwise pollute the planet.

Dancing Leopard swim

Our top pick: HALO Lalita top, £45, and Miyanna ruched briefs, £32, Dancing Leopard


& Other Stories Swimwear

Whether it's a classic swimsuit or playful swimwear you're after, & Other Stories has you covered.

frilled swim

Our top pick: Frilled swimsuit, £55, & Other Stories


Fisch Swimwear

On the hunt for sustainable swimwear? Fisch is your go-to - it's made from harmful ocean plastics.


Our top pick: Bikini top, £100, and matching bottoms, £90, Fisch


Boohoo Swimwear

On a budget, but looking for chic swimwear? Boohoo is your destination, as it stocks hundreds of designs at affordable prices.

leopard triangle set

Our top pick: Triangle bikini, £15, Boohoo


Simply Be Swimwear

For those who may feel a little body conscious, Simply Be has you covered with its sculpting, flattering designs to make you look and feel a million dollars.

tiedye swim

Our top pick: Racer back swimsuit, £28, Simply Be


Bravissimo Swimwear

Finding swimwear you feel comfortable and fully supported in, and that provides the coverage you want, is key. Bravissimo's swimwear ticks all of those boxes and more.

brav bikini

Our top pick: Bikini top, £34, and matching bottoms, £22, Bravissimo


Norma Kamali Swimwear

Normal Kamali's striking designs are famed for enhancing the body and that includes swimwear too.

mesh swim

Our top pick: Mesh swimsuit, £235, Norma Kamali


Cupshe Swimwear

Figure-enhancing, stylish prints and supportive swimwear - that's Cupshe for you, from their skimpy bikinis to cool one-pieces.

cupshe swim

Our top pick: Halterneck monokini, £26, Cupshe


Les Girls Les Boys Swimwear

This brand has nailed underwear, loungewear and swimwear, too. From one-pieces to two-piece sets and mix and match designs, there's something for everyone.


Our top pick: Cut-out swimsuit, from £10, Les Boys Les Girls

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