23 best swimwear brands for your winter sun holiday


Stylish swimwear is a holiday must-have


swimsuit brands
Maisie Bovingdon
Maisie BovingdonFreelance Writer
Updated: October 26, 2022

If you're lucky enough to be heading off on a sunny holiday this winter, new swimwear is a must. It comes in all shapes, styles, cuts and prints, and to find a supportive, fitting but flattering swimsuit or bikini can be challenging. 

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So we've done the hard work for you and found all of the very best swimwear brands available online this season. From Hunza G to Boux Avenue and Figleaves to M&S, scroll on to shop the go-to shopping destinations for swimwear to suit all body types.

Whether you're looking for petite or curvy, maternity or bigger boobs, there are styles to suit everyone.

Marks & Spencer Swimwear

With a huge range of bikinis and swimsuits, from sculpting to maternity and mix-and-match designs, M&S is amazing for swimwear. You'll find something to suit every occasion, need and style.

A woman in a navy one-piece swimsuit poses against a white wall.

Our top pick: Tummy control multiway bandeau swimsuit, £29.50, M&S

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John Lewis Swimwear

John Lewis stocks a whole host of swimwear brands, including its own label, so shoppers are spoilt for choice all year round.

A woman in a blue and white patterned one-piece swimsuit poses for a photo.

Our top pick: Tangier ikat twist front swimsuit, £39, John Lewis

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Everlane Swimwear

Everlane is a brand Meghan Markle has been a fan of over the years, so why not channel your inner Duchess with the brand's vast array of swimwear, from swimsuits to two-piece sets - many of which are now on sale.

Woman in a red one-piece swimsuit posing against a plain background.

Our top pick: The string one-piece swimsuit, £29, Everlane

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Boden Swimwear

Boden is a brand loved by Princess Kate and it has a selection of classic style swimsuits, as well as more glam pieces.

A woman in a navy and white striped one-piece swimsuit, posing with hands near her face.

Our top pick: Santorini halterneck swimsuit, £70, Boden

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Melissa Odabash Swimwear

When it comes to swimwear, Melissa Odabash reigns supreme. A firm favourite of celebrities like Amanda Holden, the label gets our seal of approval, too.

A woman in a pink one-piece swimsuit, holding sunglasses, with layered necklaces and bracelets.

Our top pick: Belize belted swimsuit, £260, Melissa Odabash

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ASOS Swimwear

There's nothing ASOS doesn't sell, and it's vast array of swimwear is very impressive. From one-pieces in cut-out designs to bikinis in crop top styles, triangle shapes and more, it proves they have not left a single swimwear stone uncovered.

A woman in a green bikini top and bottoms, smiling and posing.

Our top pick: Crinkle bikini set, £24, ASOS

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H&M Swimwear

We love to shop for swimwear at H&M. Not only are they chic, durable and affordable, but they're a failsafe swim option that never seems to go saggy in all the wrong places. Perfection.

A woman in a zebra print bikini top and bottoms stands against a plain background.

Our top pick: Padded bandeau bikini top, £12.99, and matching bottoms, £9.99, H&M

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La Redoute Swimwear

La Redoute has heard our cries for flattering, supportive swimwear that's stylish too. Merci, La Redoute!

A woman in a black one-piece swimsuit with ruffled shoulder details poses against a plain background.

Our top pick: Ruffle back swimsuit, £46, La Redoute

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Kimberley London Swimwear

Founded by former Made in Chelsea star Kimberley Garner, Kimberley London is one of our favourite luxury boutique swimwear brands - you're going to want everything. A mix of bikinis and swimsuits, expect sleek silhouettes and stylish cut-out designs.

Kimberley Garner in a green bikini, standing with hands on hips, by a white door.

Our top pick: Safari swimsuit, £240, Kimberley London

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Hunza G Swimwear

The crème de la crème of swimwear - need we say more?

A woman in a purple one-piece swimsuit leans against a white door.

Our top pick: Hunza G crinkle swimsuit, £155, Net-a-Porter

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Boux Avenue Swimwear

Boux Avenue is known for its lingerie, and the swimwear is just as supportive and brilliant. From bust-boosting bikini bra tops, mix and match sets, to sculpting swimsuits and flattering cover-ups, it's got it all.

A woman in black bikini and yellow shirt posing for a photo.

Our top pick: Mesh bikini top, £34, and matching bottoms, £16, Boux Avenue

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Pour Moi Swimwear

Pour Moi's swimwear is just as stylish and comfortable as its lingerie - and that says a lot.

Woman in a black and beige one-piece swimsuit with a belt, posing indoors.

Our top pick: Casablanca removable straps belted control swimsuit, £52, Pour Moi

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Very.co.uk Swimwear

Very is the place to shop swimwear all year round, so it's the perfect go-to destination for your new swimsuit, tankini or teeny tiny bikini.

Woman in black one-piece swimsuit with draped neckline posing against a white wall.

Our top pick: V by Very shape enhancing draped swimsuit, £30, Very

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White Fox Swimwear

White Fox Boutique has all of the cuts and styles of swimwear you could dream of - from Brazilian-style to triangle, cut-out and everything in between.

Woman in red swimsuit posing by a pool with tropical plants.

Our top pick: One piece, £46, White Fox Boutique

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Dancing Leopard Swimwear

With a popular boutique in Ibiza, it should come as no surprise that Dancing Leopard has a gorgeous swimwear collection. Looking for pieces that are both stylish and sustainable? You'll be happy to know it's all made from Econyl - a regenerated nylon, which is sourced from waste that would otherwise pollute the planet.

Woman in leopard print bikini sits on rocky beach, posing confidently.

Our top pick: HALO Lalita top, £45, and Miyanna ruched briefs, £32, Dancing Leopard

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& Other Stories Swimwear

Whether it's a classic swimsuit or playful swimwear you're after, & Other Stories has you covered.

A woman in a gray one-piece swimsuit with ruffled straps poses against a beige wall.

Our top pick: Frilled swimsuit, £55, & Other Stories

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Fisch Swimwear

On the hunt for sustainable swimwear? Fisch is your go-to - it's made from harmful ocean plastics.

A woman in an orange bikini with a halter top and tied bottoms poses against a plain background.

Our top pick: Bikini top, £100, and matching bottoms, £90, Fisch

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Boohoo Swimwear

On a budget, but looking for chic swimwear? Boohoo is your destination, as it stocks hundreds of designs at affordable prices.

Woman in a pink and black leopard print bikini, posing against a white background.

Our top pick: Triangle bikini, £15, Boohoo

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Simply Be Swimwear

For those who may feel a little body conscious, Simply Be has you covered with its sculpting, flattering designs to make you look and feel a million dollars.

Woman with blonde hair in a tie-dye swimsuit and white shirt posing against a white background.

Our top pick: Racer back swimsuit, £28, Simply Be

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Bravissimo Swimwear

Finding swimwear you feel comfortable and fully supported in, and that provides the coverage you want, is key. Bravissimo's swimwear ticks all of those boxes and more.

A woman in a pink and red patterned bikini top and bottoms, smiling and posing on a rooftop.

Our top pick: Bikini top, £34, and matching bottoms, £22, Bravissimo

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Norma Kamali Swimwear

Normal Kamali's striking designs are famed for enhancing the body and that includes swimwear too.

Woman in a bright yellow one-shoulder swimsuit with cut-outs, holding sunglasses.

Our top pick: Mesh swimsuit, £235, Norma Kamali

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Cupshe Swimwear

Figure-enhancing, stylish prints and supportive swimwear - that's Cupshe for you, from their skimpy bikinis to cool one-pieces.

Woman in colorful swimsuit by pool, wearing sunglasses and posing.

Our top pick: Halterneck monokini, £26, Cupshe

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Les Girls Les Boys Swimwear

This brand has nailed underwear, loungewear and swimwear, too. From one-pieces to two-piece sets and mix and match designs, there's something for everyone.

Woman in orange one-piece swimsuit posing against a wooden wall.

Our top pick: Cut-out swimsuit, from £10, Les Boys Les Girls

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