Dressing safely for "the new normal" is bringing up a whole new beauty dilemma, especially for people like me who have never left the house without their lipstick – how do we wear lip colour without it getting smudged by our face mask? But what's the best lipstick to wear under a face covering? While many people I know have completely given up on wearing lip colour, the lipstick I've sworn by since lockdown was eased is the very affordable Maybelline Superstay 24 Matte Ink Lipstick. It's a liquid formula that comes in more than 25 shades – and that you can now get on Amazon for up to half off.
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While some have given up wearing lip colour because of face masks, I've been relying on nothing but this make-up wonder
Maybelline Superstay 24 Matte Ink Lipstick, Was £9.99 NOW £4.49, Amazon
As the name implies, it is an inky lip colour, but in a creamy, easy-to-apply no-budge formula. It comes in a wand format and I love that the petal-shaped applicator design with a precision tip means that no lip liner is necessary, just swipe on and go. And, as I shockingly found out when I wore the #80 shade, Ruler, on a socially-distanced afternoon out, when you take off your mask to sip your drink or take a selfie the matte colour stays in place right where it should be – on your lips, not all over your face!
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That said, it REALLY stays on. In fact, a quick search on the Internet will tell you that there are entire articles devoted to explaining how to remove it.
Before applying, I make sure that my lips are well exfoliated so I can start with a smooth canvas. I also have a gentle makeup remover or micellar water and a cotton pad handy at home to remove it at the end of the day or night.
There's also now a just-as-reliable 8-hour crayon formula that has found a place in my make-up bag, too
Maybelline Superstay Ink Crayon, Was £9.99 NOW from £4.69, Amazon
I'm not the only one who can vouch for the Matte Ink lippy. The face of Maybelline Gigi Hadid loves it, too, and celebrity makeup artist Jenna Menard, who has done makeup for stars like Kate Winslet, has also given the Maybelline Superstay lip colours her seal of approval. “This formula goes on smooth and stays put," Jenna told CNN. "When you feel your lips are getting a bit tight, just reapply the colour to refresh."
So here’s to abiding by social distancing rules while still looking cute. Cheers!
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