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Mrs Hinch's makeup buys: From her skincare routine, to her favourite foundation & go-to tanning products

Have a look at Mrs Hinch's beauty routine...

mrs hinch beauty
Leanne Bayley
Leanne BayleyDirector of Lifestyle & Commerce
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Mrs Hinch, aka Sophie Hinchliffe, is known for her cleaning hacks and her parenting tips, but she's also pretty knowledgeable about beauty, too. The former hairdresser often shares with her 4 million Instagram fans a look at her daily beauty routine - whether it's the skincare she's trying, the hair products she loves, her go-to tanning solutions and the lashes she always buys. Keep scrolling to see what Mrs Hinch has in her enviable beauty baskets... 

MORE: Everything you need to know about Mrs Hinch 

Mrs Hinch's favourite makeup products


Mrs Hinch is a lover of makeup, often raving about her love of full-coverage foundations, a dewy highlighter and her favourite lashes. These are the products she has told her followers that she uses... 

makeup foundation

Estee Lauder Double Wear Foundation, £27.20, Look Fantastic


She has recently started using the Anastasia Beverley Hills foundation in shade 335w. 

makeup concealer

Becca Cosmetics Under Eye Corrector, £21, Cult Beauty


She also got swayed into buying a new concealer by L'Oreal Paris, which she says is very good. Once applied, she uses her beauty blender, which she stocks up on at Home Bargains, to blend. 

mrs hinch loreal

L'Oreal Paris Infallible Concealer, £9.99, Superdrug


To contour, she uses the W7 Lift and Sculpt Cream Contour palette, applied using her Iconic London brush. She takes the lightest shade to shape under her brows, too. 

mrs hinch contour

W7 Lift and Sculpt Cream Contour palette, £4.50, Amazon


And to complete her makeup look? Highlighter! The cleaning star uses Becca in the shade Champagne Pop - and she says "it's amazing."

mrs hinch highlighter

Becca Shimmering Skin Perfector in Champagne Pop, £30, Cult Beauty


When it comes to mascara, it's all about the MAC In Extreme Dimension 3D... 

mrs hinch mascara

MAC In Extreme Dimension 3D mascara, £22, MAC Cosmetics


Mrs Hinch is also a fan of Iconic London's Triple Threat Mascara.

mrs hinch beauty iconic mascara

Iconic London Triple Threat Mascara, £19, Cult Beauty


Nothing adds glamour like false eyelashes...

makeup lashes

SOSU x Dani Dyer lashes, £5.95,


RELATED: Mrs Hinch's £8 summer dress comes in 18 colours - and they're all selling out

Last, but no means least, she gives herself a spritz of the Urban Decay All Nighter Setting Spray and fans herself down a handheld fan. 

mrs hinch fan

Urban Decay All Nighter Setting Spray, £22.10, John Lewis


Mrs Hinch's favourite hair products and tools 

hair hinch

Mrs Hinch's hair is the envy of her followers and they love to know what's in her kit. The cleanfluencer used to be a hairdresser so she definitely has the knowledge when it comes to hair care. Keep scrolling to see the hair tools she loves and the products she applies... 

hair ghds

The ghd styler, £149, ghd

hair ghd barrel

ghd Soft Curl Tong, £129, ghd

hair tongs

BaByliss Curling Wand Pro, £28, Feel Unique

hair heat protector spray

Schwarzkopf got2b Guardian Angel Heat Protection Spray, £6.22, Amazon

hair roots

got2b Powder'ful Volumizing Styling Powder, £3.49, Superdrug

hair headbands

Hair wraps, £2.95, eBay 


SHOP: Loved Mrs Hinch's curly hair on This Morning? This is the bargain hair tool she used

Mrs Hinch's skin care routine 

The current skincare routine

mrs hinch estee lauder

In March 2021, Sophie revealed her new evening skincare regime, revealing that she uses Estee Lauder's cult night time product, Advanced Night Repair Concentrate. She then matches with the Estee Lauder Repair Eye Recovery, applying with her ring finger.  

mrs hinch estee lauder set

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Duo, £100, LookFantastic 

skin mrs hinch

At the beginning of lockdown, Mrs Hinch decided to test out new skincare buys from The Ordinary, the brand with a cult following online with skincare lovers. Well, the verdict is in! She alerted her followers that she will "definitely" buy them again. "My skin feels more hydrated and less tight and my skin seems clearer," she said. The 30-year-old listed out her full skincare favourites and these are the products she uses the most...

skincare mrs hinch beauty routine

Products from left to right: The Ordinary for her skincare, Eufora Style Pure Polish for her hair, Molton Brown for her hands, and the Primark Lip Hydration Drops

skincare the ordinary

The Ordinary Squalane Cleanser, £5.50, Natural Moisturizing Factors + HA, £4.90, and Hyaluronic Acid 2% + B5, £5.90, all Cult Beauty

skin garnier mask

Garnier Eye Tissue Mask, £1.99, Boots


Mrs Hinch favourite tanning products

Mrs Hinch loves to have a sun-kissed glow, and often shares with her followers her favourite tanning treatments.

tan bondi

Bondi Sands Self Tanning Foam, £10.04, Look Fantastic 

bath tan

Skinny Tan - Tan and Tone, £16.45, Feel Unique


MORE: Mrs Hinch is a big fan of the Skinny Tan range - and here's the proof

Mrs Hinch perfume she loves

No, she doesn't spritz herself with Zoflora, even though she would probably buy the perfume if it was released. Instead, she expressed a love of this high-street steal of a scent... 


Cashmere, £15, NEXT


YOU'LL LOVE THIS: Stacey Solomon creates stunning diffusers using old perfume bottles

Mrs Hinch's bodycare essentials 

Body care treat and a steal - Mrs Hinch revealed that her publisher, Penguin, gifted her an expensive bodycare lotion when her first book came out but it's too fancy to use. We say, use it! She has also expressed a love of Dove. 

body moisturiser

Dove Hydro Body Lotion pack of four, £15, Amazon

body moisturiser posh

Diptique Fresh Lotion, £45, John Lewis


Mrs Hinch's bathtime treats

You can't beat a lovely bath, and Mrs Hinch is a fan of some rest and relaxation in the tub. Keep scrolling to see her favourite skincare treats and the products she stores away for easy access come bath time. 

bath products

From left to right: Weleda Lavender Relaxing Bath Milk, £14,95, The Body Shop's Tahitian Tiaré Bath & Shower Oil-In-Gel, £7, and Radox Sleep Aromatherapy Calm Your Mind Bath Oil, £3.99

baby bath

Childs Farm Baby Bedtime Bubbles, £2.68, Amazon


Mrs Hinch's sleep essentials

If you follow Mrs Hinch you'll know that sleep isn't her friend - and she often spends time awake chatting with her followers when she's supposed to be getting her beauty sleep. To combat the lack of Zzs, Mrs Hinch has a few dressing table beauty purchases to help her relax and get some shut-eye. 

bedtime pillow spray

Aromatherapy Beauty Sleep Pillow Mist, £3, Avon 


Sleep Together Calming Spray, £22, and Deep Sleep Breathe In, £18, both This Works


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