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Holly Willoughby's holy grail concealer for covering dark circles is less than £7

Holly's affordable beauty buy is going straight in our basket…

holly willoughby revolution mascara
Sophie Bates
Commerce Writer
24 February 2023
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Despite her early wake-up calls to host This Morning, Holly Willoughby always looks as fresh as a daisy - and her go-to concealer has a part to play in achieving her flawless glow. 

Now, Holly's high street beauty buy for covering imperfections has been revealed - and we can't believe how affordable it is. 

Retailing at £6.99, the Revolution IRL Filter Finish Concealer is the latest in the Revolution IRL collection, following on from the best-selling IRL Filter Finish Foundation. The concealer provides instant coverage for blemishes, fine lines and dark circles, with 30 shades to choose from to find your perfect match.

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revolution irl concealer

Revolution IRL Filter Finish Concealer, £6.99, Boots


The lightweight formula promises to blur imperfections without causing a cakey texture - and is extra buildable for added coverage. Enhanced with hyaluronic acid that works to plump the skin - the concealer is waterproof and blendable for a long-lasting finish. 

Celebrity makeup artist Patsy O'Neill shared the beauty favourite on Holly's blog, Wylde Moon. Revealing her expert advice on how to give your makeup look a spring refresh, she wrote: "Revolution always comes in with a great product at an affordable price. This new concealer gives instant full coverage and a breathable matte finish."

holly willoughby at ntas

Holly's skin always looks radiant

Thanks to Holly's radiant and blemish-free glow, if there's a product the ITV star swears by, we're interested. And it's not just the Revolution concealer we're adding to our wishlist after being inspired by the star, Holly previously shared the £20 body makeup that she loves as an alternative to fake tan, as well as revealing her go-to tinted moisturiser for her barely-there foundation look. We need them all!


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