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How to shop Alison Hammond's Great British Bake Off outfits


Alison Hammond's The Great British Bake Off outfits are as delicious as the cakes and bakes on the Channel 4 baking show - and plenty of her looks caught our eye


Alison Hammond© Instagram

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Carla Challis
Carla ChallisCommerce Partnerships Editor
Updated: November 5, 2025
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Did you catch the The Great British Bake Off finale? No spoilers here, but what a finale it was! And of course host Alison Hammond was on hand to help out the bakers along with Noel Fielding. But what really caught our eye this series was her cute, totally wearable GBBO outfits. 

Considering the series was filmed in the summer, you'd be forgiven for thinking Alison's outfits might not be for the current season but fear not, as they're super transitional and the sort of pieces you can wear come rain or shine.

Alison's Bake Off looks are always on point; colourful, flattering and easy to wear. She favours dresses but is known to wear a shirt or skirt too. Alison's outfits hold their own against her super stylish GBBO colleagues too. Co-host Noel Fielding is a fan of a bright, loud shirt while judge Prue Leith has a run of fun patterned blazers, shirts and not forgetting her show-stoppingly bold frames.

And Alison's accessorising is worth noting too. She loves to team her outfits with a hoop earring, a chunky chain necklace or a statement ring. As for her makeup? Always on point; natural yet glowing.

Who are Alison Hammond's stylists?

Alison has a team of stylists including Stevie B, who often dresses the presenter, her hair stylist Michelle Sultan and make-up artist Mikey Phillips.

Alison's outfits often include high street pieces, with brands like Monsoon, Boden and Scamp & Dude being some of her most repeated.

If you're a fan of Alison's style, we've done the leg work for you and found some of her best Great British Bake Off outfits that you can buy. And if they're out of stock (because Alison has that effect), we've found some brilliant alternatives...

Alison's Bake Off outfits

Alison Hammond© Instagram

Alison's Lemon Print Shirt Dress

Finale time and Alison wore the sweetest shirt dress, a lemon and berry print beauty from Boden.

Her dress is on sale, and only available in size 8, but fear not as the brand also has a shirt version on sale too; actually more wearable for this time of year, non?

Alison Hammond wearing orange and lilac shirt and skirt from Never Fully Dressed on Great British Bake Off© Channel 4

Alison's Poppy Look

Patisserie week saw Alison looking utterly delightful wearing a skirt and shirt co-ord from one of our favourite brands here at HELLO! - Never Fully Dressed.

For this episode, Alison could be seen in the Bake Off tent wearing the Blue Poppy Jaspre Skirt, which she teamed with the matching Blue Poppy Jaspre Shirt

GBBO© Instagram

Alison's leopard dress

Dessert Week is always a stressful time, but with Alison at the helm, there's a certain calm - or chaotic calm - in the tent. For the occasion, Alison turned to Scamp & Dude for the Ray Angel Sleeve Leopard Dress, a soft viscose crepe fabric midi dress in white, with blue and pink leopard ray. 

Alison Hammond© Instagram

Alison's pink striped dress

Meringue Week saw Alison wear this super cheery pink stripe dress from Twisted Wunder. The dress has long sold out, but this Whistles Tea Dress will give a super similar look.

Alison teamed her cute dress with earrings from Oliver Bonas and personalised jewellery from ChloBo.

GBBO hosts© Instagram

Alison's floral tea dress

Pastry Week, what's not to love about that? Especially when Alison is wearing such a cute dress; her floral Nobody's Child print tea dress is actually on sale at ASOS and Nobody's Child right now.

Alison wore hers with a denim fitted jacket (like this from Boden) and a glam gold chain necklace

Great British Bake Off© Instagram

Alison's orange print shirt dress

For chocolate week, Alison wore a cheery orange print shirt dress from Izabel London, priced at £45.

With its midi length hem and tie waist, it's a super flattering fit for all figures. And the on-trend autumnal orange print is perfect for right now; wear with brown knee high boots or suede to make it autumn-ready.

Similar styles are available at Phase Eight, with an orange floral design, or Debenhams with its orange floral shirt dress, on sale for £25.84.

GBBO cast© Instagram

Alison's green leopard dress

With its angel sleeves and button up front, Alison's dress was the perfect thing for wafting around in on a summer's afternoon. Cue autumn and the brand, Scamp & Dude, has a similar style dress, in the same blue-green and black leopard print but with a twist - a shirred bust.

With a square neck, short puffed sleeves, a tiered skirt and vintage-inspired shirred bust detailing, it's a great dress whatever the season and whatever your shape. As stylist Jess Richardson explained, a square neck is "especially flattering for a larger bust".

The over exaggerated sleeves are a welcome addition too, which draw the eye, and the dress skims over the tummy to be flattering, comfortable and ultimately chic.

Four people pose for a picture© Instagram/Channel 4

Alison's polka dot midi

Another shirt dress made its way into the tent, this time a blue polka dot number. Alison's exact dress is unknown, but head to Debenhams for a very similar dress priced at £32.30.

two presenters standing in front of cabinet of plates and fairy lights© Channel 4

Alison's denim dress

An absolute favourite for me was Alison's Kaia Cornelli Monsoon denim dress. Although hers has sold out, you'll find plenty of lookalikes on the high street.

Monsoon itself as a similar denim midi, with white embroidery, on sale for £77.40. 

At M&S, there's a few like Alison's too; the zipper top denim midi is a steal at £85 or there's a midi made from denim with white piping around the neckline, for £42.50. 

Alison Hammond shows new look© Instagram

Alison's colourful midi skirt

Looking super cute in this midi skirt and denim jacket combo, Alison's sweet outfit was a winner. Her skirt is now sold out from Boden, and John Lewis stocks the same skirt in a pink and red colourway, as opposed to Alison's navy.

And who doesn't love a classic denim jacket? We tracked Alison's exact one down at Gap, via Next.

Alison's fashion highlights

As well as The Great British Bake Off, Alison is back on our screens on Fridays, presenting This Morning with Dermot O'Leary. Just last week, the 50-year-old presenter made florals so apt for autumn with her black and red print Rixo dress. 

Alison Hammond in florals© Shutterstock
Alison's autumnal florals were a hit with This Morning viewers

Wearing the Maddison Mia Dress, Alison is giving a good reason to embrace florals for autumn with this dramatic, winter-ready design.

Earlier in the month, Alison embraced burgundy season with a £59, deep red belted leather shirt dress from River Island and another episode of This Morning saw Alison sport a sweet, leopard print M&S blouse.

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