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11 best bikini brands celebrities swear by: From Holly Willoughby & Hunza G, to Amanda Holden & Melissa Odabash

From Hunza G to Pretty Little Thing, these bikini brands are loved by celebs…

11 best bikini brands celebrities swear by: From Holly Willoughby & Hunza G, to Amanda Holden & Melissa Odabash

Whether you're heading on holiday or getting organised for summer, make shopping for the perfect bikini that little bit easier by turning to one of these celebrity favourite brands for the most stylish two pieces. 

From Holly Willoughby's bikini faves to Amanda Holden's staycay bikini style, Taylor Swift to Gwyneth Paltrow and more, we've rounded up the best bikini brands worn by celebs on holiday, including Hunza G, Melissa Odabash, Andie Swim, Naia Beach and more. 

Hunza G

holly willoughby pink swimsuit

Holly Willoughby and Rochelle Humes are big fans of Hunza G

Holly Willoughby and Rochelle Humes are both fans of this super cool swimwear brand. Famed for its textured seersucker style, it's a hit year after year with fashion fans. 

Hunza G bikini on our wishlist 

hunza g pink

Melissa Odabash

amanda holden melissa odabash bikini

Amanda Holden swears by Melissa Odabash

Amanda Holden swears by Melissa Odabash swimwear! Each year the Britain's Got Talent judge wows fans with gorgeous holiday snaps of her favourite bikinis. 

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Melissa Odabash bikini on our wishlist

Blackbough Swim

Vanessa Hudgens Blackbough

Vanessa Hudgens wearing Blackbough Swim's Lois Set and Bandana in Groovy Garden print

Blackbough Swim's long list of celeb fans includes Vanessa Hudgens, Kendall Jenner – who loves the cool brand's Buttercup Baby print – Camila Cabello, TikTok star Charly Jordan and US actress Lucy Hale. Their extremely flattering mix and match bikini sets come in styles to suit every body type, and they frequently drop cute new prints and designs.

Blackbough Swim bikini on our wishlist

Buttercup Baby Billie Set

Andie Swim

demi andie swim

Demi Moore has created her own beachwear edit for Andie Swim

Most of Demi Moore's beachwear comes from Andie Swim – and the A-lister has even created an edit of her favourite styles. Famed for their well-made and well-cut suits, the brand's bikinis are backed by feedback and wear tests from 300,000+ women. 

Andie Swim bikini on our wishlist

andie swim navy bikini

Naia Beach

tess daly bikini naia beach

Tess Daly launched Naia Beach alongside her good friend, Gayle Lawton

TV star Tess Daly and good friend Gayle Lawton are the co-creators of Naia Beach which boasts a collection of the most glamorous bohemian-luxe beachwear. 

Naia Beach bikini we love

naia beach bikini

Heidi Klein

pippa summer

Pippa Middleton famously wore a polka dot bikini by Heidi Klein

Royal fans were inspired after Pippa Middleton was spotted wearing a polka dot bikini from Heidi Klein on holiday in St. Barts. The British brand is known for its high-quality fabrics and bespoke hand-painted prints. 

Heidi Klein bikini on our wishlist

heidi klein top


stacey dooley bikini

Stacey Dooley looked incredible in a Marysia bikini

High fashion brand Marysia has attracted the likes of Gwyneth Paltrow, Lupita Nyong'o and Stacey Dooley since launching in 2009. Made from premium Italian fabrics, the swimwear is cut by hand in a couture factory

Marysia bikini we love

marysia black bikini

Frankie's Bikinis

jlo bikini

Jennifer Lopez showcased her toned figure in a two piece by Frankie's Bikinis

Counting Jennifer Lopez, Kendall Jenner and Bella Hadid among its biggest fans, Frankie's Bikinis is revered for its range of sleek and sexy string bikinis. 

Frankie's Bikinis bikini we love

frankies bikinis

Solid and Striped

taylor gigi cara bikinis

Taylor Swift, Gigi Hadid and Cara Delevigne stunned in matching swimsuits and bikinis from Solid and Striped

Taylor Swift and her A-list girl squad sent the internet into a frenzy after they donned matching swimsuits from Solid and Striped. The bold prints and bright colours are perfect for summer. 

Solid and Striped bikini on wishlist

striped bikini


onia bikini khloe kardashian

Khloe donned an Onia bikini while on holiday

Onia's designs have been pictured on Khloe Kardashian, Nina Dobrev, Eva Longoria and Sophie Turner. Celebrating the minimalist aesthetic, we're loving the label's simple and streamlined bikinis.

Onia bikini we love

onia blue purple bikini

Pretty Little Thing

larsa pippen bikini

Larsa Pippen wowed Instagram fans in a bikini from PrettyLittleThing

PrettyLittleThing's bikinis are both fashionable and affordable – just ask celeb fans Kylie Jenner and Larsa Pippen. 

Pretty Little Thing bikini we love

plt bikini blue


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HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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