In honour of Princess Eugenie's 34th birthday on 23 March, we're taking a look back at her fashion evolution.
Like us ordinary folk, the royal has gone through her own style transformation over the years.
In her twenties, she rocked satin mini dresses with skyscraper heels and statement necklaces, while her go-to for formal occasions was a fitted shift dress with a blazer.
In the lead-up to her royal wedding to long-term love, Jack Brooksbank, in 2018, Eugenie favoured floral designs by Erdem and Whistles, and bold frocks from Vivienne Westwood – who was one of the designers tipped to design her wedding dress.
That honour went to British fashion designers Peter Pilotto and Christopher de Vos of British-based label Peter Pilotto, who created a beautiful jacquard-print gown, with an open back so that Eugenie could proudly display her scoliosis scar.
Since becoming a mum to sons August and Ernest, born in 2021 and 2023 respectively, we've seen Eugenie sport couture looks by Fendi for the red carpet and her trusty patterned coats and sports leggings for day-to-day.
Take a look back at Princess Eugenie's style evolution through the years.
2010
We're wondering if a then 20-year-old Eugenie was a fan of The OC because this blouse, drop-waist Oscar de la Renta skirt and statement necklace screams Marissa Cooper. The Princess looked Noughties chic as she was pictured on her way to her internship at Christie's Auction House.
2011
Eugenie and Beatrice's outfits for William and Kate's royal wedding divided opinion. Whatever your view, the Princess's blue and green Vivienne Westwood two-piece will always be iconic.
2014
The Princess looked pretty in another printed fit-and-flare dress by Vivienne Westwood and a saucer-style hat for the Epsom Derby. Eugenie has experimented with her hair colour through the years, rocking a reddish tone at the time.
2016
At a Thanksgiving service for the late Queen's 90th birthday, Eugenie wowed in a red A-line dress by Eponine London with a black bow headband – was she the royal relative to start the trend?
2017
Eugenie stepped out in a metallic floral brocade mini dress for the Serpentine party in 2017 – a silhouette and print she turns to over and over again.
2018
Erdem became another big name tipped to create Eugenie's wedding dress after she wore the Canadian-British's black and red floral "Hetty" frock for her engagement photocall. She had previously worn the dress for a Harper's Bazaar shoot.
2018
Bride-to-be Eugenie was the epitome of Sixties chic at Prince Harry and Meghan Markle's royal wedding in May 2018. She donned a powder blue shift dress by Gainsbourg and a cream pillbox hat.
2018
Eugenie's beautiful wedding dress blew us away for her nuptials in October 2018. The piece-de-resistance was the Greville Emerald Kokoshnik tiara.
2019
In recent years, Eugenie has adopted her late grandmother Queen Elizabeth II's trick of sticking to a block colour for major events. She looked so elegant in this forest green number and a feathered hat at Royal Ascot.
2022
Orange isn't the easiest hue to pull off but Eugenie looked absolutely incredible in this bold fit-and-flare dress by Emilia Wickstead for the late Queen's Platinum Jubilee celebrations.
2023
Eugenie's first red-carpet event after having baby Ernest saw her wow on the red carpet at the Vogue World bash in a striking emerald green Fendi dress.
2023
The Princess turned to her wedding dress designer Peter Pilotto as she sported a little black dress for her charity The Anti-Slavery Collective's first fundraising gala.
2024
Eugenie looked gorgeous in a white Reiss trench coat for a day at Cheltenham Festival races with her husband Jack.
LOVE THE ROYALS? JOIN THE CLUB!
If you are reading this, the chances are you are obsessed with all things royalty – which is just as well because so are we! So obsessed, in fact, we’ve launched a club solely dedicated to covering them. So welcome to The HELLO! Royal Club. We would love you to join us there…
What is it?
Interactive community offering behind-the-scenes access, exclusive royal interviews, unmissable royal insights, and an illustrious royal Inner Circle.
Member benefits
- Two weekly newsletters, one from Emily Nash
- Video posts and audio notes from Emily Nash and the HELLO! Royal team
- Access to our royal community and opportunity to interact with club writers and members
- Participate in polls, comments and discussion threads
- Royal-themed puzzles with a weekly prize to be won
- Access to our Ask Me Anything sessions with our journalists
- Invitations to in-person and virtual events
- A subscription to the digital edition of HELLO! Magazine (Worth £82 annually)*
- Future ‘Inner Circle’ benefits
By royal decree
You are royally invited to join The HELLO! Royal Club – and then to go forth and spread the word to your fellow royal fans. See you in the club!
