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8 best high street jeans for women 2023: From M&S’ stretchy jeans to Topshop’s best-selling Jamie

Shopping for denim can be a chore, but not with our handy jeans guide...

Best high street jeans
Carla Challis
Carla ChallisCommerce Partnerships Editor
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We get it – shopping for jeans can be more of a chore than a pleasure. Not only are you hunting down a flattering fit but you want them to comfy too. But we have a secret for you – high street denim is where it’s at. There’s a reason brands like Topshop, Mango and M&S constantly sell-out of their most iconic jeans, and that’s because they’re a triple threat – stylish, comfy and the most affordable jeans too.

Most comfortable high street jeans - top 5

  1. Comfiest skinny jeans - Topshop 'Jamie' Jeans
  2. Comfiest celebrity favourite jeans - M&S Boyfriend Ankle Grazer Jeans
  3. Comfiest high-waisted jeans - H&M Wide High Jeans
  4. Comfiest jeans under £30 - New Look 'Hannah' Straight Leg Jeans
  5. Comfiest jeans with stretch - ASOS Design 90s Straight Jeans

How I chose the most comfortable high street jeans

  • Reviews: We asked the HELLO! team for their favourite denim brands on the high street, and the styles they swear by. They commented on fit, comfort and sizing. We've made it clear when a HELLO! staffer has recommended it, or whether it's been chosen from the hundreds of online reviews.
  • Brands: Only high street brands feature in this edit; if ever you needed proof you don't need to spend a fortune on your true blues, this edit does the talking.
  • Inclusivity: Where possible, we've chosen brands that carry a range of sizes from 6-22+.

Shop the most comfortable jeans on the high street

  • Topshop Jeans

    Topshop Jamie Jeans

    Topshop Jamie Jeans

    "Personally, I've never met a pair of jeans from Topshop I don't love. My most recent Topshop denim purchase was the Editor jean, soft and high waisted just like I like it. 

    "I wear them to the office, for dinner with friends and I've been known to wear them to the park with my four-year-old. Trust me, I wouldn't wear them to run around after her in unless they were comfy.

    "Topshop jeans for me have always, and I mean always, comfortable, well-fitting and long-lasting - not to mention a good price point too. I even wore Topshop maternity jeans, they're that good" - Carla Challis, Shopping Partnership Editor

    Topshop’s jeans are some of the best-selling on the high street. Their comprehensive range is packed with styles to suit every single body, from the Insta-fave Editor jean to the skinny Joni.

    A pair of Topshop's iconic Jamie jeans sell every 2 seconds – that’s how good they are. 

    Created with a super stretch technology designed to shape and lift for a flattering silhouette, these are your wear-anywhere essentials.

  • River Island Jeans

    River Island Jeans

    River Island Molly Jeans

    River Island’s denim covers everyone – available in sizes 4 to 28, there’s petite fits, plus and maternity too as well as short, regular and long leg lengths.

    Available in short, regular and long, the Molly jeans from River Island are the stuff of legends for the comfort. 

    Don’t be put off by the super skinny fit, they glide on like a dream and the stretch makes them feel fabulous. Plus, they don’t go baggy in the wash according to the reviews.

  • Mango Jeans

    Mango Jeans

    Mango Medium-Rise Flared Jeans

    Mango's jeans are renowned for being fashion-forward and many of their best-loved styles are made in a plethora of colours. Lots of their designs are made from sustainable fibres or processes, reducing their environmental impact.

    These mid-wash denim flares give a 70s vibe. Wear with a simple white shirt and chunky belt for that vintage look or add a crisp blazer and block heeled boot to bring them into 2023.

  • M&S Jeans

    M&S Jeans

    M&S Boyfriend Ankle Grazer Jeans

    HELLO!'s Sophie Hamilton is a big fan: "I love M&S jeans as they are flattering, fit well and are really comfortable - plus the waist has give which is essential for us 40 somethings! 

    "The Lily and Ivy styles are my favourites."

    M&S’ denim selection has grown in kudos in recent years, and now includes denim dresses, skirts and dungarees too. But it’s their jeans we fall back on time and time again, for their blissfully comfortable fit.

    Holly Willoughby’s go-to M&S jean is the boyfriend ankle grazer – she dubs it one her favourites of all time. 

    Why? They’re versatile, flattering and have added stretch, so you can actually move in them too.

  • H&M Jeans

    H&M Jeans

    H&M Slim Leg Jeans

    "There's a reason why H&M jeans sell out every season," says H&M denim fan and HELLO!'s Lifestyle Managing Editor Kate Thomas. 

    "Super flattering, true to size and ultra affordable, they stock some of the best denim styles on the high street. I'm obsessed with the 'Wide High Jeans', which come in eight shades and cost just £25."

    If you want an extensive range, head to H&M who carry over 250 pairs of women’s jeans in all styles, shapes and washes, with prices starting from a bargain £9.99.

    A classic shaped jean, this high slim ankle style is available in five washes, including this ash shade which we absolutely adore.

  • ASOS Jeans

    ASOS jeans

    ASOS 90s Straight Leg Jeans

    ASOS might be the go-to for more on-trend jean styles, like extreme wide leg or cropped, but their classic, core range is where it’s at for jeans as comfy as your pjs. 

    With a stretch material, the ASOS straight jeans is flexible enough to be comfy while tapping into that 90s aesthetic. The cut is mid rise with a slim fit from waist to thigh.

  • New Look Jeans

    New Look Hannah Jeans

    New Look Hannah Jeans

    New Look’s jean selection starts from £15.99, and a universal go-to place for comfortable but affordable denim. There’s literally a cut and style for everyone. 

    These Hannah jeans couldn’t live up to their comfortable reputation any more – they’re even made with comfort-stretch denim. Ankle-grazing, sit on the waist and straight leg for the win.

  • & Other Stories Jeans

    Stories Jeans

    & Other Stories Slim Cut Jeans

    "The slim cut the jeans from & Other Stories are the pair I wear and get nothing but compliments on. I wasn't sure they'd be comfortable but they are!" says HELLO!'s Carla Challis

    "They don't have a great deal of stretch, which I don't mind for a smarter pair of jeans. I'm 5ft4 and they sit just on the ankle, and high waisted enough to tuck in tops easily (always a criteria for me!)"

    & Other Stories jeans are so good you’d be forgiven for thinking they’re designer. They’re a go-to among influencers for their Scandi-cool style and we can confirm they’re hellishly comfy too. 

    We adore the shape of these slim cut jeans, available in 10 denim washes. They’re just crying out to be worn with a Dad sandal and cami top come summer.

8 jeans styles that work best for curvy body types, according to a personal stylist

Personal Stylist Helen Richardson gives her top tips for which jeans to choose if you have a curvy body type.

"When it comes to jeans for the summer, it's essential to choose styles that are comfortable, breathable, and lightweight to feel confident no matter your dress size," she says. "The fit and material is crucial. Avoid heavy, thick denim and go lighter in colour. Save your dark wash jeans for winter…

Here are some styles of jeans that work best for curvy ladies:

  1. Lightweight denim or chambray fabric. These materials are more breathable and allow for better air circulation, keeping you cool in hot weather.
  2. Cropped or ankle grazer jeans are perfect for summer. They provide a relaxed and casual look while allowing your ankles to breathe. Make sure the hem ends on the narrowest part of your lower leg, calves
  3. High-waisted jeans are a great option as they provide coverage and support, accentuating the waist and creating a flattering silhouette. Look for 'Curvy Fit' styles.
  4. Straight-leg jeans offer a classic and timeless style that complements various body shapes, providing a balanced and streamlined appearance.
  5. White jeans are a classic summer staple. They reflect sunlight and can help you feel cooler on hot days. Just make sure to choose thicker, high-quality white denim to avoid transparency issues and a straight or wide leg style - cropped, raw edge or ankle length. (Nude seamless [underwear] essential!!!) ;-)
  6. Wide-leg or flared jeans provide a loose and flowy silhouette, which can be more comfortable during hot weather.
  7. Bootcut jeans have a slight flare at the hem, which balances out the curves and provides a more elongated look to the legs.
  8. Mom jeans have gained popularity for their relaxed fit and vintage-inspired look, and can be styled in various ways for a trendy summer outfit.

Look for jeans with some stretch or elastic content in the fabric as they offer better mobility and comfort during summer activities. Look for jeans with a balanced fit that accentuates your curves without being overly restrictive.

Ultimately, the best style of jeans for curvy women is the one that makes you feel confident and comfortable."


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HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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