We get it – shopping for jeans can be more of a chore than a pleasure. Not only are you hunting down a flattering fit but you want them to comfy too. But we have a secret for you – high street denim is where it’s at. There’s a reason brands like Topshop, Mango and M&S constantly sell-out of their most iconic jeans, and that’s because they’re a triple threat – stylish, comfy and the most affordable jeans too.
How I chose the most comfortable high street jeans
- Reviews: We asked the HELLO! team for their favourite denim brands on the high street, and the styles they swear by. They commented on fit, comfort and sizing. We've made it clear when a HELLO! staffer has recommended it, or whether it's been chosen from the hundreds of online reviews.
- Brands: Only high street brands feature in this edit; if ever you needed proof you don't need to spend a fortune on your true blues, this edit does the talking.
- Inclusivity: Where possible, we've chosen brands that carry a range of sizes from 6-22+.
Shop the most comfortable jeans on the high street
Topshop Jeans
Topshop Jamie Jeans
"Personally, I've never met a pair of jeans from Topshop I don't love. My most recent Topshop denim purchase was the Editor jean, soft and high waisted just like I like it.
"I wear them to the office, for dinner with friends and I've been known to wear them to the park with my four-year-old. Trust me, I wouldn't wear them to run around after her in unless they were comfy.
"Topshop jeans for me have always, and I mean always, comfortable, well-fitting and long-lasting - not to mention a good price point too. I even wore Topshop maternity jeans, they're that good" - Carla Challis, Shopping Partnership Editor
Topshop’s jeans are some of the best-selling on the high street. Their comprehensive range is packed with styles to suit every single body, from the Insta-fave Editor jean to the skinny Joni.
A pair of Topshop's iconic Jamie jeans sell every 2 seconds – that’s how good they are.
Created with a super stretch technology designed to shape and lift for a flattering silhouette, these are your wear-anywhere essentials.
River Island Jeans
River Island Molly Jeans
River Island’s denim covers everyone – available in sizes 4 to 28, there’s petite fits, plus and maternity too as well as short, regular and long leg lengths.
Available in short, regular and long, the Molly jeans from River Island are the stuff of legends for the comfort.
Don’t be put off by the super skinny fit, they glide on like a dream and the stretch makes them feel fabulous. Plus, they don’t go baggy in the wash according to the reviews.
Mango Jeans
Mango Medium-Rise Flared Jeans
Mango's jeans are renowned for being fashion-forward and many of their best-loved styles are made in a plethora of colours. Lots of their designs are made from sustainable fibres or processes, reducing their environmental impact.
These mid-wash denim flares give a 70s vibe. Wear with a simple white shirt and chunky belt for that vintage look or add a crisp blazer and block heeled boot to bring them into 2023.
M&S Jeans
M&S Boyfriend Ankle Grazer Jeans
M&S’ denim selection has grown in kudos in recent years, and now includes denim dresses, skirts and dungarees too. But it’s their jeans we fall back on time and time again, for their blissfully comfortable fit.
Holly Willoughby’s go-to M&S jean is the boyfriend ankle grazer – she dubs it one her favourites of all time.
Why? They’re versatile, flattering and have added stretch, so you can actually move in them too.
H&M Jeans
H&M Slim Leg Jeans
"There's a reason why H&M jeans sell out every season," says H&M denim fan and HELLO!'s Lifestyle Managing Editor Kate Thomas.
"Super flattering, true to size and ultra affordable, they stock some of the best denim styles on the high street. I'm obsessed with the 'Wide High Jeans', which come in eight shades and cost just £25."
If you want an extensive range, head to H&M who carry over 250 pairs of women’s jeans in all styles, shapes and washes, with prices starting from a bargain £9.99.
A classic shaped jean, this high slim ankle style is available in five washes, including this ash shade which we absolutely adore.
ASOS Jeans
ASOS 90s Straight Leg Jeans
ASOS might be the go-to for more on-trend jean styles, like extreme wide leg or cropped, but their classic, core range is where it’s at for jeans as comfy as your pjs.
With a stretch material, the ASOS straight jeans is flexible enough to be comfy while tapping into that 90s aesthetic. The cut is mid rise with a slim fit from waist to thigh.
New Look Jeans
New Look Hannah Jeans
New Look’s jean selection starts from £15.99, and a universal go-to place for comfortable but affordable denim. There’s literally a cut and style for everyone.
These Hannah jeans couldn’t live up to their comfortable reputation any more – they’re even made with comfort-stretch denim. Ankle-grazing, sit on the waist and straight leg for the win.
& Other Stories Jeans
& Other Stories Slim Cut Jeans
"The slim cut the jeans from & Other Stories are the pair I wear and get nothing but compliments on. I wasn't sure they'd be comfortable but they are!" says HELLO!'s Carla Challis
"They don't have a great deal of stretch, which I don't mind for a smarter pair of jeans. I'm 5ft4 and they sit just on the ankle, and high waisted enough to tuck in tops easily (always a criteria for me!)"
& Other Stories jeans are so good you’d be forgiven for thinking they’re designer. They’re a go-to among influencers for their Scandi-cool style and we can confirm they’re hellishly comfy too.
We adore the shape of these slim cut jeans, available in 10 denim washes. They’re just crying out to be worn with a Dad sandal and cami top come summer.
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HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
