Bikini season is officially here. Whether you're sunbathing at home or you have a beach holiday planned, you're probably looking to upgrade your swimwear collection.
There are now so many options when it comes to shopping for bikinis, the market has become a bit of a minefield, so I've curated an edit of the most flattering sets to make sure you're as comfortable and confident as possible when poolside.
The enduring popularity of high waisted bikinis mean they feature highly, while micro bikinis are the latest trend to dominate the swimwear scene, with teeny tiny pieces seen everywhere. Bandeau bikinis are also ever popular, with the slip-on style particularly suited to those with a smaller bust.
Many of these labels are also loved by the A-list. With access to the most coveted brands on offer, I can usually hedge my bets that celebs will be wearing bikinis that are both high quality and super stylish - and who doesn't want to feel amazing when they're sunbathing, swimming or posing for an Instagram selfie?
How I chose the best bikinis
- Trusted brands: I’ve researched top swimwear brands to feature bikinis loved by celebrities and shoppers alike, as well as styles favoured by the HELLO! Shopping Team.
- Inclusivity: The bikinis featured are available in a wide variety of sizes, with some brands offering a range of XXS-4XL.
- Sustainability: Where possible I've included brands that use sustainable methods and materials when creating their swimwear.
- Style: Of course, aesthetics are important and the bikinis featured in my edit come in the most chic, fun and stylish designs.
1/15
Frankie's Bikinis
© Frankie's BikinisEditor's note
Frankie's Bikinis is one of the most searched for brands in the US and UK, thanks to its collection of sexy string styles in an array of different patterns and colours. As well as Jennifer Lopez, the swimwear label founded by Francesca Aiello counts Pamela Anderson, Kendall Jenner and Bella Hadid among its biggest fans.
The x Realisation Par bikini top and matching bikini bottoms have proved seriously popular on Instagram and make the perfect skimpy set for summer.
2/15
Heidi Klein
Editor's note
Pippa Middleton favourite Heidi Klein has the most stunning selection of swimwear in various cuts, colours and prints. The Playa Paraiso bikini is very similar to Pippa's in a reversible light blue and white paisley print and block colour design.
3/15
SKIMS
Editor's note
Since launching swimwear in 2022, SKIMS has sold out every collection, thanks to its inclusive sizing and flattering fits. The minimalist bikinis have a lightweight, form-fitting feel and are designed to be mixed and matched.
The Triangle top and Dip-Tie bottoms have been modelled by Kim herself and are classic cuts that look amazing on every figure.
4/15
Hunza G
Editor's note
Hunza G's iconic swimwear is famed for its textured sculpting seersucker material and one-size-fits-all pieces. The brand is a hit year after year with fashion fans and has been seen on the likes of Emily Ratajkowski, Rosie Huntington-Whiteley, Holly Willoughby and Michelle Keegan.
The Tina bikini is one of Hunza G's most popular styles and features a bandeau top with high-rise bottoms.
5/15
Sakuranna
Editor's note
If you're looking for luxe swimwear, London-based Bali-made Sakurrana creates the most beautiful pieces from their signature soft material, that's double lined for support and comfort.
Available in a stunning frost shade, classic black, or bridal white, the bestselling Alysha bikini comes in a very flattering bandeau and high-rise cut, and is elevated with statement gold metal hardware.
6/15
Kikki-G
© Kikki-GEditor's note
KiKKi-G is a luxury sustainable brand, designed in St Barths and ethically crafted in Portugal using premium, bio-based fabrics, the collection is as conscious as it is chic.
The standout bikini from the newest collection? It has to be the Beatrice bikini. The halter neck and hidden underwiring ensure great shaping and lift.
7/15
Tropic of C
Editor's note
Those looking to tap intro the micro bikini trend will want to shop at Tropic of C. Founded by supermodel Candice Swanepoel, the swimwear brand was inspired by her South African heritage and her love of the beach.
Worn by the likes of Hailey Bieber, who has been pictured in the Equator top and Praia bottoms, the bikinis mostly feature minimal coverage, with a second skin softness and two-way stretch. The fabric has a matte finish and UV protection.
8/15
Rhodeo Cole
Editor's note
Designed with the mantra 'effortlessly sexy' in mind, the Gina bikini set from Rhodeo Cole is the swimwear equivalent of an LBD (little black dress): it's flattering on everyone and will quickly be a staple in your beach wardrobe.
The triangle top and cut-out bottoms are both currently on sale with most sizes still in stock, but we recommend being quick to snag a set before they inevitably sell out.
9/15
Solid & Striped
© Solid & StripedEditor's note
Swifties, if you want to channel Taylor's swimwear style, head to Solid & Striped. The popular bikini brand has lots of gorgeous pieces, and the Daphne Bikini she was pictured wearing is a bestseller in this red gingham print which is an exclusive within the new collection for The Summer I Turned Pretty. It features underwire cups and adjustable straps.
10/15
Seafolly
© SeafollyEditor's note
Aussies know how to do swimwear and Seafolly has everything from classic one-colour styles to gorgeous printed designs. The bestselling brand has just dropped a stunning new collection for 2025.
The pink beau bandeau bikini is so adorable.
11/15
H&M
© H&MEditor's note
H&M bikinis come in premium cuts with very affordable high street price tags. The only problem is getting hold of pieces before they sell out.
This green triangle bikini top and matching high-waisted bottoms have just dropped. The top gets five-star reviews for its flattering fit and stylish design.
12/15
Melissa Odabash
Editor's note
Former model Melissa Odabash launched her own swimwear line when she couldn't find the bikinis she wanted. Available in chic neutrals, playful prints and vibrant colours, they also come in the most figure-flattering cuts.
Available at MyTheresa, the Anguilla bikini top and matching bottoms come in several striking hues and feature gold hardware.
13/15
Boux Avenue
Editor's note
Boux Avenue is famed for its gorgeous, flattering (and affordable) lingerie, but the swimwear is equally covetable.
Available in three bright shades, I love the Amalfi bikini for a statement style. It comes in a high-shine fabric with a supportive balconette top and Tanga bottoms.
14/15
Bond-Eye
Editor's note
Founded in Bondi, Australia, Bond-Eye swimwear is all about flattering silhouettes and bikinis you can actually move in. Made from crinkle stretch fabric, the one-size-fits-all is suitable for US sizes 4-10, but always maintains its body-hugging shape.
The bestselling Ring Scout bikini features the brand's classic scoop neckline with a low scooped back and cheeky coverage bottoms, all finished with chic ring detail.
15/15
Away That Day
Editor's note
Launched in 2019, Away That Day has very quickly become one of the most coveted global bikini brands. With sustainability at the forefront, plus stylish and flattering fits, all finished with the most luxe-feeling fabric, they're without a doubt worth the investment.
Their pieces are designed to be mixed and matched, and bestsellers include the Cannes top, which gives a natural lift sans padding, and the Fiji bottoms, offering minimal coverage for that micro look.
